Laurens De Gauquier

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The Modern Customer Funnel

Originally, businesses created a traditional sales funnel where the company was in control and got to push the prospect through the sales grinder. …

Mobile Purchases Could Grow Nearly 70 Percent In 2016

As if you needed further validation that digital is booming — a new study, by Bizrate Insights, a division of Connexity, projects that mobile …

THE MOBILE CHECKOUT REPORT: How retailers and tech giants are pushing consumers to do more of their spending on smartphones

BI Intelligence<p>As millennials and younger consumers become larger parts of the key spending demographic, mobile devices like smartphones and tablets are quickly becoming consumers' primary computing device. But for retailers, that poses a key challenge: Users are spending considerable time shopping …

Mobile App Marketing Done Right

At this moment 52.7 percent of mobile users access web content through their devices. This figure will grow at a very high pace, at more than 5 …

Don’t build a mobile app (a message from the app graveyard)

A long time ago, in a galaxy not so far away, something called Birdly Mobile used to exist. It was a mobile app: something you could download on an App Store and use on your smartphone just by tapping on an icon.<p>The app did something really cool: You only had to take a snap of a receipt and tap a …

Apple Pay and other mobile payments: Why we still don’t use them

When Apple Pay was first announced back in September 2014, I was very enthusiastic about it. Finally, a dream come true! Someone, and not just someone but the biggest company in the world, had come up with a new generation of payment technology that would combine mobile and biometric forces. The …

Apple Pay

Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? — Whiteboard Friday

Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky …

Digital Advertising

5 ways mobile can help brands boost customer loyalty

iStock In today's device-driven age of texts, tweets, and Snapchats, it's hard to grab consumers' attention. So brands looking to build customer loyalty should consider one of the most popular marketing trends: mobile.<p>Mobile strategies may include push notifications about in-store sales and mobile …

What Technology Will Look Like In Five Years

As a driver of technical innovation for a software company, a huge part of my job depends on forecasting how current tech trends will play out, merge, dissipate or expand. Here are some of my predictions of what the world will look like in 2020.<p>Revised Notions Of Ownership<p>Think of the things you …

Augmented Reality