Laurence

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Diversification is a corporate strategy to increase sales volume from new products and new markets. Diversification can be expanding into a new segment of an industry that the...

Ansoff's Matrix

Ansoff matrix and McDonald's

The Ansoff Matrix

Five Ways To Grow Your Thought Leadership Flame In 2016

We are slowly waking up to the realization that everyone has great ideas. Some people keep their thoughts to themselves, and other people want to share their views.<p>When you say what you mean, some people will gather around and say “I feel the same way!” Some people will be curious. They’ll want to …

Leadership

Be Seen as a Leader

You’ve been assigned to a new cross-divisional task force, and the first meeting is today. Managers from across the company are gathered in a conference room at headquarters; colleagues from international offices are participating via conference call and Skype. The CEO, there just to oversee the …

We Need Better Managers, Not More Technocrats

Digital technology is the biggest agitator of the business world today. Mobile technology, social media, cloud computing, embedded devices, big data, and analytics have radically changed the nature of work and competition. And digital innovations will continue to do so for the foreseeable future. …

Are You a Leader, or Just Pretending to Be One?

We’ve rarely needed leaders more — but wanted the leaders we have less.<p>It’s as if we’ve forgotten what leadership really is, and confused it with what it isn’t.<p>What’s not leadership? For one thing, performing. Leadership is not making the right faces, memorizing the right lines, pumping your fist …

An Easy Recipe For Healthy Leadership

If you ask people around you who their favorite/most inspirational leaders are, most likely you’ll hear names like Steve Jobs, Mark Zuckerberg, and Richard Branson. We idolize a handful of popular leaders for traits like vision or charisma, without entirely understanding their personalities or …

Business School