Lauren Jones

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Sneaky Ways Retailers Use Science To Trick You Into Buying More Stuff

We'd like to think that we're in control of our consumption habits. But anyone who's ever walked out of Whole Foods with two heavy bags in their hands when they had intended to buy only a cucumber knows that this isn't always the case.<p>Retailers know that we're vulnerable to a number of influences …

Cardboard Furniture For Kids, So They Can Draw All Over It And Not Get In Trouble

Kids like to make messes. If given the chance, they’d paint all over your furniture, and maybe slap some stickers on there too. This is not, in most cases, acceptable. But it is if you have cardboard furniture.<p>Developed by recent college graduates Justin Farr, Jake Disraeli, and Jordan Kepler, Kids …

Red Sneakers and Sweatshirts: The Surprising Upside Of Standing Out

<i>Authors: Silvia Bellezza is a fifth-year doctoral student in the Marketing Unit at the Harvard Business School. Francesca Gino is an associate professor of business administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. Anat Keinan is an Assistant Professor in</i> …

Psychology

Americans Think Toms And Whole Foods Are The Most Socially Responsible Companies–Sort Of

Quick: Think of an organization that’s good for the world. If you’re like many, you probably came up blank–or picked one of the above.<p>When asked, almost 1 in 3 Americans can’t name a single socially responsible organization. But the people who can most often cite Toms Shoes, Whole Foods, and …

Sustainability

Apple’s Big Plan To Make You Want Things You Don’t Need

The Apple Watch is the future of tech as fashion, and fashion as tech.<p>The Apple Watch isn’t going to flop. An Apple “flop” right now is probably a multi-billion-dollar industry, after all. Rather, the watch is the first step of the next major shift for a company that has made its money by …

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

What Expedia's Acquisition of Orbitz and Travelocity Means for Travelers

Expedia is buying Orbitz, just weeks after a takeover of Travelocity. Just how worried should consumers be that travel search engines are being …

Staples buys Office Depot for $6B to keep pace with change

Ralph Lauren Forced To Destroy Its Converse Ripoffs

In October, Converse sued 32 companies for trademark infringement. Now, Ralph Lauren has entered a settlement agreement with Converse.<p>In October, Converse filed lawsuits against 32 companies for trademark infringement, accusing the likes of Skechers, Walmart, K-Mart, FILA, Ed Hardy, and Ralph …