Lauren Amelia

217 Flips | 5 Magazines | 3 Likes | 1 Following | 21 Followers | @LaurenAmelia88 | Keep up with Lauren Amelia on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lauren Amelia”

Infographic: Holiday Guide to Mobile Marketing

With Thanksgiving only 10 days away, how will mobile will affect in-store and e-commerce sales during the holiday season? The true "Year of Mobile" …

GE CMO Beth Comstock: B-to-B Marketers Can't Sell If They Can't Tell a Story

B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the sales pipeline, GE CMO Beth Comstock …

Mobile Devices

Only 16% of B2B Companies Use Marketing Automation: Study

A paltry 16% of North American b-to-b companies use marketing automation technology, according to new study by SiriusDecisions.<p>The study, released at …

Marketing

Six Marketing Career Tips From Spencer Stuart's Greg Welch

As marketing job descriptions change, so do the steps marketers need to take to reach the top.<p>Greg Welch, partner at executive search firm Spencer …

Marketing

B-to-B Needs More Humor: Cisco Marketing Manager

Business may not seem funny to most, but it ought to be, according to Tim Washer, a former actor and comedy writer who's now Cisco Systems' senior …

Marketing

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing?

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the …

Modern family: can marketers catch up with culture?

Whether you look to population polls or popular TV for your socio-cultural trends, one thing is clear: the nuclear family has been nuked.<p>Around the globe, we're witnessing an explosion of new family structures. In the US, cohabitation has doubled since 1990 and 41% of births are to unmarried women. …

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.<p>If they haven't already, many marketers will soon see …

Take 2: Real-Time Marketing at the Oscars

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala …

Advertising Industry

There's No Debate: Third-Party Data Make Marketing Better

Third-party data have been much maligned recently as the ugly stepchildren to their "hot" programmatic sister. Critics say they're inaccurate, …

6 Business Benefits of Marketing And IT Collaboration

Eduardo F. Conrado is one of the most unique guests we have had on <b>CXOTalk</b> because he is the Senior Vice President of both Marketing and IT at Motorola Solutions, Inc. Yes, you read that right. Conrado oversees both marketing and IT - a most unusual combination. The unique pairing was born from the …

Sorry – the page you are looking for has been removed

This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

University guide 2015: league table for business, management and marketing

University guide,Business management and marketing,Education,Students,Higher education<p>The study of organisations - marketing, human resource management, and administrative functions

What exactly is ‘Influencer marketing?’

Who doesn’t love a good buzzword? If you’re a brand, probably your target audience – and your boss. But today, we’re bombarded with terms that we’re …

Data-driven digital marketing triples conversion rates (study)

Top online marketers achieve more than three times the conversion rates of the bottom third, according to a new digital marketing optimization study from Adobe.<p>Why? They invest in a culture of data, testing, optimization, and analytics.<p>“Leading companies prioritize optimization,” Adobe executive …

11 Tips for Making Marketing Automation Work for You

Despite a name that would seem to promise simplicity, marketing-automation technology can be a tricky proposition. Getting implementation right the …

Brain Trust: Practical advice for improving the performance of sales-marketing set-ups

<b>Here we hear from the Brain Trust on its insights and recommendations for improving the performance of sales-marketing set-ups. If this is a pain</b> …

Data Is Transforming This Experiential Marketing Agency

<b>Specs</b><p><b>Who</b> Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO<p><b>What</b> Experiential marketing agency<p><b>Where</b> Chicago<p>Proponents of experiential …

Marketing

Marketers Must Embrace the Transition Into the Post-Television World

Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast …

Marketers Have Found a Way to Use Vine

Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media …

How Airlines Used the Glamour of the Terminal as a Marketing Vehicle

In 1963, MGM released The V.I.P.s. It featured an all-star cast including Elizabeth Taylor, Richard Burton and Orson Welles. The plot? Fasten your …

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new <b>Marketing Monday</b> and checking out how the various Facebook fanpages have grown or shrunk over the past week.<p>Overall, the …

Disruption in Digital Marketing and Communications - Insights from 19 Major B2C and B2B Brands

I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master’s Degree …

Top 50 People Most ReTweeted by Digital Marketers - What Does It Mean?

When identifying influencers as part of your social media and content marketing program, topic match and popularity are not enough to qualify an …

Top Online Marketing News June 6th, 2014

<b>30 Must Read Blogs About Content Marketing –</b> Catherine Pham’s from InfograpgicB2B brings us 30 of the best blogs covering content marketing, …

Twitter Business Outlook

Tweets with video attract 10X more engagements than Tweets without video. What elements make for a standout video? Follow these best practices and …

Facebook Says It Has 30 Million Active Small Business Pages

Facebook kicked off its summer small business bootcamp tour today in New York and announced that the global total of active small business Facebook …

Small Business

The Most Important Social Network for Marketers

B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report …