Millennials have relentlessly been at the center of branding and marketing conversations over the last few years. Marketers will not stop talking about them — often with misguided and unfounded generalizations.
Content marketing is one of the most rapidly changing areas in any industry. As such, it’s imperative to stay up to date on the latest content marketing trends if you’re looking to stay competitive in
In his later years, Stan Lee – the one-time writer, editor, and publisher of Marvel Comics and its eternal brand ambassador – regularly played “Stan Lee,” a tongue-in-cheek version of himself, who popped
I have noticed lots of business owners are spending on Facebook ads to get new clients. I’m not saying that this is a bad strategy. I myself use Facebook ads as one method for acquiring customers. But
Forbes is in the content business. So are thousands of other media outlets and, of course, many bloggers and influencers. Creating content is a profitable business, but as you may have noticed, there an
My kids would say I’m like most Dads, and bought me a T-shirt to elaborate, which reads: “I’m the crazy Dad you were warned about: Bad jokes. Bad manners. Bad dancer.” I took particular offence to the
If you haven’t heard, universities around the world are offering their courses online for free (or at least partially free). These courses are collectively called MOOCs or Massive Open Online Courses.
In 2012, Harvard Business Review published a bold article entitled “The End of Solution Sales”. It declared that solution selling had become obsolete. The verdict was, in large part, founded on the argument
Long before your favorite movie made it to a theater near you, it was presented in a pitch meeting. Hollywood screenwriters typically get three to five minutes to propose an idea, but it takes only around
Remember those customers from the past? They may be willing to buy from you again (and again and again). Opinions expressed by Entrepreneur contributors are their own. When I was a kid, I liked getting
Most entrepreneurs eventually reach a point where they need to start charging the goods and services tax (GST) or the harmonized sales tax (HST). But which one? And when should they begin? Here are a basics
For about a decade, I've been keeping a notebook of quotes about selling, partly for use in articles and blog posts but also to inspire me. Since I've now gathered more than a hundred quotes, I decided
Many consider these five ecommerce secrets too valuable to share with just anybody. Opinions expressed by Entrepreneur contributors are their own. The days of everyone buying the items they need from brick-and-mortar