LauraLDunkley

Communications Consultant | PR, Social Media, Marketing | Passionate about entrepreneurship, community, cycling, jazz, coffee, and red wine!

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LauraLDunkley
flipped into Digital Marketing
Advertising Industry
Marketers feel growing pains as in-house agencies become a necessity
Digiday - Kristina Monllos
In-house ad agencies aren’t really a choice anymore: Major marketers, from Procter & Gamble to Anheuser-Busch now see in-housing as a necessity. The …
6 days ago
LauraLDunkley
flipped into Content Marketing
10 Best Readability Tools to Check Your SEO Content
searchenginejournal.com - Kristi Kellogg
• The reading level of the content. • Word count (especially in relation to top-ranking content). • Format and correct use of subheaders. • Keyword …
August 5
LauraLDunkley
flipped into Content Marketing
Correcting dangling modifiers is worth going to war over
The Globe and Mail - Marcus Gee
The New Yorker published an article last November by staff writer Rebecca Mead on the growing popularity of podcasts. It began this way: “In 1936, Walter Benjamin, the German philosopher and cultural published
September 2
LauraLDunkley
flipped into Content Marketing
Writing
5 Writing “Rules” That Are Really Guidelines
grammarly.com - Brittney Ross
If you go in search of rules about writing, you’ll find plenty. Some rules you come across will be quite specific, like whether or not to use a comma …
September 12
LauraLDunkley
flipped into Digital Marketing
13 of the Most Persuasive Ads We’ve Ever Seen
wordstream.com - Mary Lister
Have you ever gotten home after a long day and were delightfully surprised by a package—or, let’s be honest, pile of packages—waiting at your front …
August 13
LauraLDunkley
flipped into Digital Marketing
Lyft
13 of the Most Persuasive Ads We’ve Ever Seen
wordstream.com - Mary Lister
Have you ever gotten home after a long day and were delightfully surprised by a package—or, let’s be honest, pile of packages—waiting at your front …
August 13
LauraLDunkley
flipped into Digital Marketing
Marketing
Creating Mega Fans: Social Influence Declines As Fans Age
mediapost.com - Laurie Sullivan
The road to obsession -- or at least becoming a fan -- with regard to a product or superhero typically involves discovery, emotional investment, and …
6 days ago
LauraLDunkley
flipped into Sustainability
Fashion
The Outside View: 5 Actions CEOs Can Take to Drive Sustainability
WWD - Marci Zaroff
Eco-preneur Marci Zaroff on how the c-suite can push into a more environmentally friendly future. The urgent demand for climate action means that we …
October 10
LauraLDunkley
flipped into Social Media
Why Conversation Is the Future of Commerce
facebook.com
It’s time to meet people where they are: Shopping in their favorite messaging apps. Learn how conversational commerce—or c-commerce—is uniquely …
September 23
LauraLDunkley
flipped into Sustainability
Sustainability
How to communicate sustainability
The Guardian - Duncan Graham-Rowe
So your company has been making great strides to green up its act. But how do you go about letting the world know about it? Communicating one's business sustainability credentials can be fraught with So
Nov 10, 2010
LauraLDunkley
flipped into Content Marketing
Writing
How We Grew Blog Traffic by 650% in Two Years — Organically
moz.com - Daisy Quaker
As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with …
October 7
LauraLDunkley
flipped into Social Media
Instagram
Instagram is testing Group Stories
Mashable - Stan Schroeder
Instagram might soon let users to create Stories together. App researcher Jane Manchun Wong has discovered that the social media platform is testing a feature called Group Story. A series of screenshots
October 7
LauraLDunkley
flipped into Design Ideas for home
Canadian News
Big push for more small dwellings in Edmonton
Global News - Sarah Komadina
Edmonton city council is going to consider removing more barriers when it comes to building tiny homes and garden suites. In December, it will …
October 5
LauraLDunkley
flipped into Social Media
Public Relations
8 common social media monitoring mistakes
awario.com - Alina Gorbatch
Truth be told, social media monitoring may be one of the easiest marketing tasks out there. There isn’t much room for mistakes: all you have to do is …
October 3
LauraLDunkley
flipped into E Commerce
Amazon
How to Start a Multimillion-Dollar Amazon Business With Less Than $2,000
Entrepreneur - The Oracles
This article was written by Matt Clark, co-founder and chairman of Amazing.com, co-creator of Amazing Selling Machine, and an Advisor in The Oracles. This isn’t a popular opinion, but entrepreneurship
October 3
LauraLDunkley
flipped into Business
A Short Guide to Pricing Your Services as a Consultant or Coach
Harvard Business Review - Dorie Clark and Alisa Cohn and Marshall Goldsmith
Many executives dream about starting an executive coaching or consulting practice, or launching one after they retire. But a touchy subject soon emerges: what should you charge? Too much, and you won’t
August 23
LauraLDunkley
flipped into Business
Fourth Industrial Revolution
Why unlearning is as vital as learning in the Fourth Industrial Revolution
weforum.org - Deb Geyer
The benefits of the Fourth Industrial Revolution (4IR) draw closer. They’re starting to feel real, almost within reach, promising greater value that …
September 23
LauraLDunkley
flipped into Sustainability
Sustainability
3 ways companies can start embracing the circular economy
Fast Company - Adele Peters
Making and using food, clothes, cars, buildings, and other products causes 45% of our emissions. To solve climate change, we need to rethink how we make things. Even though the primary focus of climate
September 22
LauraLDunkley
flipped into Sustainability
IKEA
IKEA will produce more energy than it consumes by 2020
Engadget - Jon Fingas
Many companies are pouring money into renewable energy, but how many can say they're producing more than they need? IKEA thinks it will, at least. Its holding company Ingka revealed that IKEA will generate
September 23
LauraLDunkley
flipped into Social Media
Social Media
The Unconventional Way to Grow a Facebook Group With Facebook Ads
socialmediaexaminer.com - Ben Heath
Want to grow your Facebook group membership? Looking for a strategy that works? In this article, you’ll discover how to use an underutilized Facebook …
September 23
LauraLDunkley
flipped into Social Media
Facebook
I turned off Facebook’s ad trackers, and the ads only got more personalized
Digital Trends - Hillary K. Grigonis
After toggling off all seven of Facebook’s ad tracking and information settings, I resumed my News Feed scroll expecting to be regaled with ads for …
September 23
LauraLDunkley
flipped into Digital Marketing
Marketing
5 High-Impact Lead Generation Strategies for Local Businesses
business2community.com - Brad Smith
Local businesses are up against it. With Amazon dominating eCommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to …
September 23
LauraLDunkley
flipped into E Commerce
Success
7 E-Commerce Metrics to Help You Measure Business Success
g2.com - Anastasia Stefanuk
Learn about 7 e-commerce metrics to help measure your business' success and improve sales. Learn about 7 e-commerce metrics to help measure your …
September 19
LauraLDunkley
flipped into Business
Relationships
7 Ways to Improve Communication in Relationships
positivepsychology.com
We love connecting with other people because it makes us happy—good communication is the key when it comes to positive social interaction. But what …
Aug 25, 2017
LauraLDunkley
flipped into Content Marketing
Who Owns Your YouTube Video? YouTube Copyright & Ownership Answers
tubularinsights.com
When you upload a video to YouTube, who actually owns that video? Do you give your rights away to YouTube, or do you still retain copyright …
Sep 5, 2014
LauraLDunkley
flipped into Digital Marketing
Marketing
How Blockchain Is Changing Digital Marketing
Forbes - Daniel Newman
Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. Yes, while most of us associate digital marketing with things like and
September 18
LauraLDunkley
flipped into Presentation Tips
Innovation
The 6 Best Techniques for Communicating Clearly and Persuasively, According to a Speechwriter for Top CEOs
Inc Magazine - Scott Mautz
There's no one in business who can't benefit from being skilled at communicating clearly, crisply, and in a compelling fashion. Whether you're giving a keynote to 9,000 people or presenting a recommendation
September 17
LauraLDunkley
flipped into Business
Pilates
What’s Your Value Proposition? Three Steps To Self-Branding
Forbes - Rajshree Agarwal
This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My Enterprise
September 17
LauraLDunkley
flipped into Books to Read
Small Business
Self-Made Billionaire Tilman Fertitta Authors Amazon's Top Business Book
Forbes - Joresa Blount
Entrepreneurs—especially if they are building their first company—spend much of their time operating under conditions of uncertainty. It is part and parcel of building a business, yet it doesn’t make any
September 18
LauraLDunkley
flipped into Social Selling
LinkedIn
LinkedIn Just Revealed a Surprising New Way to Make Your Profile Really Stand Out (This Changes Everything)
Inc Magazine - Peter Economy
According to new LinkedIn research, 69 percent of professionals think their skills are more important than college education when job-seeking. Somewhere in our LinkedIn profile or résumé, most of us include
September 17

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