LauraLDunkley

5,769 Flips | 29 Magazines | 691 Likes | 90 Following | 3,936 Followers | @LauraLDunkley | Communications Consultant | PR, Social Media, Marketing | Passionate about sustainability, community, cycling, jazz, coffee, and red wine!

What Generation Z’s Migration Away From Social Means for Marketers – Adweek

For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a …

Public Relations

How Color and Typography Influence Consumers [Animated Infographic]

Earlier we explored how bad data can ruin a campaign. On the other hand, what good is great data if your creative assets don't catch the attention of …

Typography

The Definitive Guide to Visual Branding, by David Airey

<i>Identity Designed</i> is not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good …

Graphic Design

91% of Content Gets No Traffic From Google. And How to Be in the Other 9% (New Research by Ahrefs)

Our Content Explorer tool discovers 1.8 Million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The …

Smarter, Not Harder: How to Succeed at Work

We each have 96 energy blocks each day to spend however we'd like. Using this energy blocking system will ensure you're spending each block wisely to …

Time Management

How Often You Should Post on Social Media, According to 10 Studies

There's a lot of debate when it comes to recommended frequency for social media publishing. Here's what the data has to say about it.<p>When it comes to determining the optimal frequency for posting on social media, even the industry giants can't seem to be able to come to a consensus. One publication …

Social Media

10 Free Tools For Monitoring Your Brand’s Online Reputation

10 Free Tools For Monitoring Your Brand's Online Reputation<p>by Dan Virgillito on Oct 28, 2013<p>See top industry experts speak at <b>Social Fresh 2018</b> / Dec. …

Public Relations

How to Turn Unlinked Brand Mentions Into Links by @annaleacrowe

Creating valuable content but not getting credit for it? Here's how to turn linkless mentions of your brand into links.The post How to Turn Unlinked …

Search Engines

5 Trends Every Agency & Brand Leader Should Know | LinkedIn Marketing Blog

The job of a modern marketer gets more complex by the day. The wealth of data we have at our fingertips enables us to tell more personalized and …

Marketing

Three Weeks into GDPR, the Implications Are Starting to Shake Out

Last month’s arrival of the General Data Protection Regulation, or GDPR, was met with a range of responses by companies in Europe and around the …

Content Marketing

6 Tools to Help You Develop Fresh Content Ideas

One of the hardest things about content marketing is to come up with new and fresh content ideas that will resonate with your audience.When you have …

Google Trends

Google to Flag HTTP as Unsecure from July

Google have been encouraging web developers, businesses and organisations to move towards more secure sites for a number of years. From July 2018, …

Information Security

Infographic: 6 social media marketing trends to watch

When it comes to social media marketing, one thing is certain: Nothing lasts forever.<p>What worked last year for your marketing strategy might not this …

Social Media

INtelligent Data: CASL and GDPR Compliance Best Practices for Marketers

Canadian Anti Spam Law (CASL)<p>I have been eating, sleeping and breathing the Canadian Anti Spam Law (CASL) since 2014, educating email marketers on …

How to Do Competitor Analysis with SEMrush [A Detailed Guide]

There’s a famous line in The Godfather Part II which goes like this: <i>Keep your friends close, but your enemies closer.</i> This quote makes profound sense …

Viral Marketing

The Best Email Marketing Software of 2018 - E-mail - Products

What Is Email Marketing Software?<p>There's an ever-growing list of digital communication channels available to users today, but email—one of the most …

Marketing

10 must-know SEO tools for search success

A site needs to be seen, and ranking highly in search engines such as Google is a key way to make sure people can find it. There are a host of …

Google Search

GDPR and Google Analytics

The new European law governing data protection came into force. General Data Protection Regulation or GDPR has huge ramifications for all types of …

Google Analytics

A Small-Business Guide to Google Analytics (Infographic)

Don't let the platform intimidate you -- let it help you.<p>2 min read<p>Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business.<p>Analytics and data measuring tools are incredibly …

Small Business

How to Build a Strong SEO Foundation for a new Website

<i>Having a search engine optimized site could be the difference between getting the traffic you want or remaining invisible. That means new websites</i> …

Google Analytics

Tips and tricks to drive online sales

Have a website, make sure it’s optimized for smartphones, be active on social media – most small and medium-sized businesses are by now at least aware of these table stakes when it comes to playing the e-commerce game.<p>But with trends shifting and the algorithms that govern how the web works still a …

Marketing

Everything I Taught You About SEO Was Wrong

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs.When …

AdWords

Law Firm Guide: 19 Steps to Conducting an SEO Checklist and Audit

Article ByMaria BarberaPracticePantherPractice PantherIn this extremely competitive search engine optimization (SEO) world, your website absolutely …

Google Analytics

7 Great Tools to Generate Leads from Your Content

<i>Looking for more large-scale ways to generate leads through your content? Here, contributor Ann Smarty takes us through her seven must-have tools,</i> …

Marketing

7 rules for being transparent

Fostering transparency means being honest, open and forthcoming with journalists.<p>This, in turn, builds respect and goodwill in the short term. It …

Public Relations

#5 Ways Startups Can Tell Their Brand Story and Become Superstars

It's just the vision you create will bring people close to your brand making it a hit<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Cognitive psychologist late Jerome Burner had suggested …

Marketing

Social Media Graphics: Design Tips and Best Practices

We are surrounded with information. It comes from everywhere, whether we are online or offline. Our sensory system receives inputs and transmits them …

UI Design

The Rise of Social CRM and Why Your Business Needs It?

The visibility boost: Search engine optimization has always driven organic marketing and the keywords or key phrases have already debuted in social …

Marketing

Three Ways To Use The Power Of Persuasion In Marketing

“Persuasion” is a term often used in marketing, and we’re all probably aware of it. What many businesses fail to realize is that persuasion isn’t just about getting people to buy your product. You may be able to get people to convert, but are they happy about the purchase? Were you able to change …

Marketing

How Vineyard Vines Uses Analytics to Win Over Customers

When brothers Shep and Ian Murray cut their ties with Corporate America to start a little company on Martha’s Vineyard in 1998, their motivation was clear: “We’re making neck ties so we don’t have to wear them.”<p>Little did they know that the business they founded, Vineyard Vines, would become a …

Marketing