Lars Gulliksen

59 Flips | 5 Magazines | 16 Likes | @LarsGu | Keep up with Lars Gulliksen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lars Gulliksen”

The best apartment rental sites and apps

A comprehensive list of national rental websites to aid your next apartment hunt<p><i>Editor's Note: This post was originally published in October 2016 and has been updated with the most recent information.</i><p>Long gone are the days when apartment hunters had to carefully scan the newspaper classifieds to …

Answer 5 Attribution Questions with Google Analytics

Can you answer these questions today around attribution, your users and your conversions?<p>Do I even need to be thinking about attribution?<br>• How long …

Analytics

I Lost 31% of My Search Traffic but My Sales Went up by 73%

Do you ever wish you could read people’s minds?More specifically, have you ever wished that you could know exactly how to lead people to your site?In …

Common Sense

Attention search marketers: ALL keywords are branded keywords!

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and …

AdWords

Why Whole Foods, TGI Fridays and other Texas companies hope you buy in to chatbots

Whole Foods wants to help you to find a dinner recipe. TGI Fridays wants to help you to book reservations for happy hour. Pizza Hut wants to help you …

Microsoft, Google Redefining Search Through Chatbots, Messaging

Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case …

How to Use WeChat to Capture an Audience in China

The social media platform WeChat is the natural first step for brands expanding into the Chinese market.<p>I wrote this article for marketers interested …

Tableau Conference 2016 Takeaways

by Jen UnderwoodOver 13,000 data enthusiasts gathered this past week at a sold-out Tableau Conference 2016. After facing a challenging, much more …

Big Data

IBM Watson Lends Brains to Slack's Chatbot

IBM Watson, Big Blue’s big gamble on machine learning, is preparing to perform brain surgery.<p>IBM (ibm) has partnered with Slack, the fast-growing …

17 Ultimate Data Science Projects To Boost Your Knowledge and Skills ( can be accessed freely)

Introduction<p>Data science projects offer you a promising way to kick-start your analytics career. Not only you get to learn data science by applying, …

Data Science

Machine Learning is About to Turn the Marketing World Upside Down

<i>Steven Wong is CMO and Derek Slater is content director at Ready State, a digital-marketing agency in San Francisco</i><p>Scene: It’s 2017, and your CEO calls you in. She asks about your market segmentation—you have five personas, based on demographic data. Then she hands you a report from the data …

Machine Learning Is No Longer Just for Experts

If you’re not using deep learning already, you should be. That was the message from legendary Google engineer Jeff Dean at the end of his keynote earlier this year at a conference on web search and data mining. Dean was referring to the rapid increase in machine learning algorithms’ accuracy, …

Want To Be More Marketable? Add These 11 In-Demand Tech Skills To Your Resume

Tech skills pay more. According to a labor-market analysis by Burning Glass Technologies, 78% of well-paying “middle-skill” positions call for basic proficiency with technology.<p>But I get it: you have a full-time job, volunteering every other weekend, a puppy to train, plans with friends…you’re …

Project Management

How a Group of Ecommerce Veterans Launched Hollar, an Online Dollar Store, and Hit $1 Million in Monthly Sales After Just 5 Months

David Yeom combined childhood nostalgia, marketing experience and all-star connections to create a new way to buy low-cost goods.<p><i>Update, Nov. 3, 2016:</i> Hollar announced on Thursday it has raised $30 million in a series B round, led by Kleiner, Perkins, Caufield and Byers and followed by Greycroft …

Why Influencer Marketing is not a Hype

<i>By Anneke Schogt, Managing Director, Influencer Marketing Agency</i><p>Connecting with people is embedded into human nature. Today, the shifting media landscape with its rise of new technologies has amplified this custom by empowering the individual. Social media has allowed for real-time connections to …

10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)

Relevance (Ad/Keyword and User Intent)<p>Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy …

AdWords

Why Consumer Intent Is More Powerful Than Demographics

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely …

Marketing

Hiver Allows Team Collaboration With Gmail

Usefulness<p>Functionality<p>Price<p>Summary<p>As one of the oldest communications tools in tech, email has seen its share of reinvention, but what Hiver has …

How To Satisfy Demand For The Biggest Job Of The 21st Century

Data scientist is one of the most in demand jobs of the future. These three companies are trying to fill the skills gap.<p>Harvard Business Review once called it “the sexiest job of the 21st century.”<p>Data scientist is not only the top job this year (the position ranked number one on Glassdoor’s top …

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads.<br>Please visit Marketing Land for the full article.

Left Shark

10 biggest game changers in digital marketing of 2015

Technology is changing quickly, and as a business owner, you need to be one step ahead. From exciting developments in machine learning to Google's …

See Hour-by-Hour Trends In AdWords With Heat Maps

Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data.

10 Useful Sites All Marketers Should Save to Their Favorites Bars

If you’re a marketer who often finds yourself overwhelmed by the sheer volume of marketing resources available online, rest assured that you’re not …

6 ways to find ideal partners for your start-up

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>So you have a great idea that you have been working on and now you need to recruit the first few members of your team. The first few members of the team …

This tech unicorn became a billion-dollar startup … using old-fashioned direct mail

[<i>Updated: We’ve corrected the reference to the portion of the business Lending Club attributes to direct mail. The company says it is not half of the business, as originally reported, and that it does not release precise data around around this, but does say that direct mail drives a “large part of</i> …

Direct Marketing

9 clever ways to automate your small business with IFTTT

IFTTT (If This, Then That) is a free online tool that automates actions between websites, apps, smartphones, gadgets and more.<p>Want your tagged Facebook photos backed up on Google Drive? IFTTT can do that. Wish your smartphone could turn off WiFi when its battery gets too low? IFTTT can do that, too.<p>…

Google Drive

Video Metrics Every Marketer Should Be Watching

Roughly half of companies currently use video in their marketing strategies, and two-thirds of marketers expect to do so in the near future. But how do they actually measure the success of these videos? For many marketers, the key focus is view count. But if you look under the hood of what really …

Five Ways To Improve Company Culture

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Corporate culture always has room for improvement, and failing to keep a high standard for it could result in poor staff retention and recruitment. After all, in this economic climate, the last thing you need …

How This 25-Year-Old Made $66,000 In A Month By Teaching An Online Course

"When I got home, my dad was super nice and bought me an iPhone 4, and it was my first introduction to apps," the 25-year-old remembers. "I was like, 'These things are crazy! They can do anything!'"<p>Since that first introduction, Walter, who graduated from Brigham Young University with an …