Larry R

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The Unkillable Arnold Schwarzenegger

How does an action-hero ex-governor spend his golden years? Loudly<p>Arnold Schwarzenegger boards an elevator beside a mural of Arnold Schwarzenegger, …

Arnold Schwarzenegger

Does subliminal advertising actually work?

<b>Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out.</b><p>On 12 September, 1957, at a studio in New York, a market researcher in the Mad Men mould called a press …


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