Larry Holisky

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The Free-Marketing Gravy Train Is Over on Facebook

Facebook and its popular Pages platform have been a cornerstone of most companies’ social-media marketing strategies for years. But if the brands, …

9 Small Business Twitter Marketing Examples to Study

Are you debating whether your small business should invest time on Twitter?<p>Do you wonder how Twitter can help your business?<p>By being an active part …

The Science of Great Digital Content Ideas

<b>"Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen."<br>— John Steinbeck</b><p>John Steinbeck has a point. …

Conduct Better Podcast Interviews with This Simple 6-Step Preparation Process - Copyblogger

<i>Editor’s note: This post was originally published on March 26, 2014. We’re running it today to once again share these important podcast interview</i> …

Four Tips for Conducting Your Own Restaurant Marketing

In today's competitive restaurant market, having great food and service is no longer enough: You also need great marketing to entice customers to …

10 Social Media Tips to Enhance Your Marketing, From the Pros

Are you serious about kicking your social media marketing up a notch?<p>Do you want tips that will help you stay ahead of the social media marketing …

Yahoo Launches Yelp Help in Search to Better Battle Google: Here's What It Looks Like

The pair hopes 1+1 equals a credible challenge to the search behemoth. We'll see.<p>As was previously reported that it would, Yahoo has integrated Yelp into its local search results.<p>You can see one of the pages above and a more detailed one below.<p>In a blog post, Yahoo’s Anand Chandrasekaran, who was a …

Visual Storytelling: Ekaterina Walter Talks to Marketing Smarts [Podcast]

Ekaterina Walter has led strategic and marketing innovation for brands such as Intel and Accenture, and she is a cofounder and the CMO of Branderati. …

Six Must-Have Traits of a Social Media Manager

The business is going well, and you're getting some traction on Facebook, but you're at the point of social media burnout. You've decided it's about …

The Critical Thing You Need to Earn Targeted Traffic – Today, and into the Future - Copyblogger

There is nothing new under the sun. What was old, is new again. It’s all been said and done before …<p>Those adages are true in your university …

Would You Rather be Social or Interesting? - Jeffbullas's Blog

The “Interest Graph” is not the “Social Graph”. But what does that mean and why should you care?<p>Despite the rapid ascent of Interest-based platforms, …

4 Steps to Building an Engaging Presence on Social Media

Do you want to increase awareness of your brand online?<p>Are you ready to take the plunge and use content to connect with your audience on social media?<p>…

How to Use LinkedIn to Build Relationships and Generate Leads

Are you using LinkedIn to your advantage?<p>Do you use LinkedIn marketing tactics to generate more leads?<p>Over the past year, LinkedIn has added and …

How to Optimize Your Facebook Page for Facebook Graph Search

Do you want to be more visible in Facebook Graph Search?<p>As Facebook Graph Search rolls out to more users, marketers are exploring different ways to …

How to Use Hashtags in Your Social Media Marketing

Do you use hashtags in your social media marketing?<p>What if someone else is using the same hashtag about a totally different topic?<p>Even worse, what if …

Copyright Fair Use and How it Works for Online Images

You’ve heard the adage that a picture is worth a thousand words, but when that picture is protected by image copyright, the picture is only worth …

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond

Do you want to find tools to help manage your hashtags?<p>The right tools can help you launch, track and analyze hashtags across social networks.<p>In this …

How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

Would you like to drive more Facebook traffic to your website?<p>Is quality Facebook traffic important to your business?<p>Getting Facebook fans to your …

17 Social Media Books That Will Make You a Smarter Marketer

Are you looking for a few good books to improve your marketing?<p>Wondering what books your peers are raving about?<p>Look no further.<p>We asked our authors …

Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business

Do you use visuals to market your business?<p>Are you wondering how you can tell a story with visuals?<p>To learn how your business can benefit from visual …

Infographics

3 Tools to Help You Discover and Share Great Content

Are you looking for better ways to <b>find new and interesting content to share</b>?<p>Is finding time to <b>read and share interesting content</b> a battle?<p>In this …

26 Ways to Use Visuals in Your Social Media Marketing

Have you noticed more photos on social networks?<p>Do you have a visual component as part of your social media marketing strategy?<p>Do you need some help …

Infographics

How to Create Written Content that Generates Leads

Do you need more leads?<p>Are you looking for creative ways to use your blog content to improve your conversion process?<p>In this article, you’ll <b>discover</b> …

Marketing