Lara Oberholzer

154 Flips | 25 Magazines | 100 Likes | 25 Following | 11 Followers | @LaraObie | Strategically creative, creatively strategic. Business binger. Sports mad. Curious. Thinker. Doer. Marketer. Social Strategist. Experiences.

How (and Why) to Develop Your Mental Toughness

Developing your mental toughness can help you be more emotionally resilient, push you to go further and harder, and build armor to persevere against …

8 Cognitive Biases That Are Creating the Way You Experience Your Life

The good news is that your life is probably different than how you think it is. Unfortunately, that's the bad news too. As Nobel Prize winning psychologist Daniel Kahneman says: "The confidence people have in their beliefs is not a measure of the quality of evidence, but of the coherence of the …

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business …

Infographic Maker Guide: 20 Cool Infographic Creator Tools That Will Turn You Into A Designer

Imagine you are an infographic maker god who can take 1,000 words and help people digest that information in only a few seconds.<p>An infographic, put …

Holiday Fuel for Endurance Athletes: Stuffed Acorn Squash

The last few weeks of 2015 are upon us. <b>Now is the time I try to be especially conscious of what I’m eating and creating in the kitchen</b>. It’s easy to …

Millennials are rejecting a strategy Coach, Abercrombie & Fitch, and Michael Kors have relied on for years

Abercrombie & Fitch has become almost unrecognizable after banning the loud, logo-emblazoned "A&F" sweatshirts and hoodies it was once known for.<p>Coach is changing course after sales of its bags, which were adorned with logos, began plummeting.<p>And Michael Kors has also changed the aesthetic of its …

The single most effective way to get rich, according to a 90-year-old personal-finance classic

That's what George S. Clason preaches throughout his 1926 personal finance classic "The Richest Man in Babylon," a collection of parables from the wealthiest city of the ancient world: Babylon.<p>Clason opens with the story of Arkad — the son of a humble merchant, of a large family with no hope of …

100 Podcasts That Will Make You Smarter, Better, and Wiser | Inc.com

Podcasting is a great way to learn and be inspired. It's a new use of technology that hearkens back to the original social medium, storytelling.<p>If you have an interest in entrepreneurship, tech, leadership, business, creativity, or just learning and expanding your mind, here are 100 podcasts that …

Entrepreneurship

4 Ways to Hack Your Brain to Actually Feel Healthier

Beating pain, staying fit and feeling good can seem like a Herculean set of tasks to keep up with when most of us are just trying to get through the day. Who can think about hitting the gym when you’re mentally exhausted from a full day of work? Ongoing research suggests that when it comes to your …

Mindfulness

11 Marketing Tools Worth Trying in 2016

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every individual, small business and large enterprise will not only create content and engage on social media in 2016, but seek new ways to cut through the noise and stomp out the competition.<p>So how do you ensure your brand gets the …

Seven Strategies for Humanizing Brand Storytelling

Prior to the emergence of social networks, brand storytelling would typically unfold as a controlled narrative told from the perspective and interests of the business. Traditional media such as TV and print brought such brand stories to life and distinct traditions formed in how these stories were …

How to make money on Instagram

Although these are not directly clickable links within Instagram, using these techniques can help guide interested consumers to find your products or services. You’re trying to create an experience that gives your audience an easy path to make a purchase. Use caution if including a call to action …

The Five Approaches to Business Strategy

The Boston Consulting Group has introduced The Strategy Palette which outlines five distinct approaches to business strategy, helping CEOs and top …

5 Upcoming Marketing Strategies for 2015 and Beyond

If you have been running a business for some time, you may have noticed that core business strategies do not change with each passing year. …

Ready to Get in the Best Shape of Your Life? Let's Do It Together.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re like me, you may have overindulged during the holiday break -- I’ve never met a Thanksgiving dinner I could resist. Back in July I wrote about how business goals mirror fitness goals. In that column, I wrote, “I’m guilty of this …

Episode 101: How to Use Market Segmentation: Developing a Target Market

5 Secrets to Maintaining a High-Performance Culture in a Growing Company

<i>This company is ranked No. 1 in our medium-sized company category on our</i> <i>Top Company Cultures</i> <i>list.</i><p>You've heard the expression a bad apple spoils the bunch. For Bounce Exchange CEO Ryan Urban, the foundation of a successful company culture is people who are excited to be in the office every day. …

Why Your Company's Culture Is Crucial to Its Value | Inc.com

Your company culture differentiates your business from that of your competitors and influences the behavior and performance of your employees. But while you're immersed in it every day, you may not be fully aware of just how important it is.<p>A recent study of nearly a thousand CEOs and CFOs from …

Company Culture Is Way More Important Than You Think, Says New Study

As we all know, a pleasant company culture (an organization's intrinsic vision, values, norms, habits and atmosphere) is one of those things that …

How Company Culture Shapes Employee Motivation

<i>DAVE WHEELER FOR HBR</i><p>In a recent strategy meeting we attended with the leaders of a Fortune-500 company, the word “culture” came up 27 times in 90 minutes. Business leaders believe a strong organizational culture is critical to success, yet culture tends to feel like some magic force that few know …

Management

Can't-Miss Advice: 8 Business Leaders Share How to Cultivate a Successful High-Performance Company Culture

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The companies featured in this article are included in our</i> <i>Top Company Cultures list.</i><p>Maintaining a strong, cohesive culture in the midst of a massive company growth spurt is challenging, but it’s not impossible. Startups like MailChimp, an …

6 Things You Need To Know About Future Of Work And The Economy

The biggest lesson was that the future isn't far away - it's already here. The shift we're seeing in the economy today is much bigger than what came out of the emergence of the Web in the 1990's.<p>Last week, I had a brief glimpse into the future. How, you ask? I was at the 2015 O'Reilly Next: Economy …

Uber-Targeted Social Media Strategies

In theory, more followers means more eyes on your content…<p>But savvy marketers know that doesn’t always work out. To be effective, you need engaged …

A Teenager’s View on Social Media

Written by an actual teen<p><b>I read technology</b> articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, …

Marketing Content Power Words That Will Up Your Conversion

Almost every business, large or small, is using some form of online marketing to grow their brand. If you’re one of them (and we hope you are), you …

5 Brilliant TED Talks That Will Boost Your Emotional Intelligence

Emotional intelligence is more than a hot topic or trending hashtag. The term describes an extremely important concept: a person's ability to recognize his or her own and other people's emotions, to understand the powerful effect of these emotions, and to use that information to guide thinking and …

Emotional Intelligence

The Invisible Skills That Are Crucial To Success

You should rethink your definition of skills: the small, often invisible, things contribute most to your success.<p>If someone asked you to list your skill set, you probably wouldn’t mention the fact that you show up for work every day. But Jon Acuff, author of <i>Do Over: Rescue Monday, Reinvent Your</i> …

Social Culture: The Digital Key to Connecting with Audiences

Keeping in touch with social media can provide a wealth of information for planning your advertising campaigns.<p>After all, successful brands know that …

The 20 best countries to visit in your lifetime

The awards are based on the ratings and feedback of more than 128,000 readers — the highest level of participation in the magazine's history.<p>Other Readers' Choice Awards include the world's best cruise lines, hotels, spas, and airlines, all of which you can check out here.<p>Keep scrolling to see a …