Lara Mikocki

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Ve | 15 Travel Marketing Campaigns

This blog reveals 15 of the most creative travel marketing campaigns from around the world from a range of successful brands.

Ben & Jerry's Expands Australia Marriage Equality Campaign

Ice cream mavens Ben & Jerry’s are laying down the law in Australia: no same-flavor ice cream scoops will be served at their stores until same-sex …

Same-sex Marriage

The Island of all Together (CC)


Fantasy and Nick create a new standard for childrens apps

What if Tinder did Travel? A conceptual casestudy by Fantasy

Big Spaceship

background<p>The Boston Ballet had an out of date digital presence that was difficult to navigate and transact and didn’t encourage exploration. With an …

Ad of the Day: Asus delves deep into the ocean with a light suit clad free diver

Free diver Sofía Gómez Uribe is the star of Amsterdam Worldwide’s latest film for Asus, designed to promote the tech brand’s Transformer 3 Pro.<p>Dubbed …


7 of the Best Promotional Product Videos Ever

One of the wisest things I've ever read about product marketing came from the writer of a children's book."If you want to build a ship, don't drum up …

lollipop - MIKA cover | dodie (ad)

Android Lollipop



#lovesoup - Has to be Heinz

Cheerleader Daddy

Asos praised for using 'natural' unretouched images of models

Online fashion retailer Asos’ decision to use untouched photos of models showing their stretchmarks has been praised by consumers.<p>Turning to social …

United Colors of Benetton and UN Population Fund: Power Her Choices by Fabrica | Creative Works | The Drum

United Colors of Benetton has launched a global humanitarian campaign for the UN Population Fund (UNFPA), timed to coincide with a London summit …

Family Planning

How Red Bull Gives Wings to Employer Branding

Red Bull is one of the world’s most famous and greatly loved energy drinks. The drink is popular with students, sports fanatics, celebrities, workers …

Social Media

30 brands with excellent social media strategies

<b>Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.</b><p>Even with a tricky attribution …

#NoLikesNeeded: The only like that counts is your own


Funny photos and videos

Forbes Brazil: The Power of the List

Tabasco unveils BBQ beard-pinny in collaboration with 'hipster lifestyle brand' Urbanology

The rise of trendy urban hipsters with copious facial hair has driven a concurrent shake-up of the once staid wearables market – evidenced by the …