Lance Britton

16 Flips | 1 Magazine | 1 Like | @LanceBritton | Keep up with Lance Britton on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lance Britton”

The Tools To Make You A Better Digital Marketer

Over the years I’ve used over 100 different types of online software and tools in order to make myself and my agency a more efficient marketer. In that time, I’ve also wasted countless dollars on subpar products that did nothing but drive me crazy and waste my time. But when any company can throw a …

Marketing

This Week in Content Marketing: LinkedIn Moves for Content Dominance

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i> <i>and</i> <i>Stitcher</i><i>.</i><p>In this week’s episode, Robert and I discuss …

How To Write Better Paid Search Ads - #SEO

<i>This is a guest contribution from Brad Shorr.</i><p>If you do a Google search for “how to write better paid search ads” you’ll get over 75 million results. …

14 ways to dramatically improve your Facebook ad campaign

Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you're not an expert. But there are some …

Digital & Social Marketers Must Learn to Lead & Say No!

Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your social business and marketing …

Marketing

How will content marketing evolve in 2015?

Content marketing has been slowly maturing over the last few years. In 2015, that progression will continue with some changes thrown into the mix. …

Your Content Is Kidding No One

<b>How is your content marketing strategy coming along?</b>There's a thorn in my side. It's a content thorn. It's ruining everything. It's not that there's …

Marketing

Creating A PPC Landing Page That Actually Works

While the landing page is not necessarily the last destination for your site visitors, it is one of the most important destinations. Why? Because …

The Future of Mobile Is Search, Not Just “SEO”

A few weeks ago, one of our junior team asked me to host a training session to explain Schema markup. Specifically, what Schema is, and why we …

Digital Marketing

Digital Experience Blog | PPC Campaign Optimisation – Which Data Should You Use?

Choos­ing the right data to use when opti­mis­ing your PPC cam­paigns is not straight for­ward. Some­times your choice is made eas­i­er by being …

AdWords

10 Time-Saving Tips for Better Google Search Results

Although the sea of information available in the online world goes beyond the wildest imagination, not everyone knows how to find the piece of …

SEO

What Will Digital Marketing Success Look Like?

That’s the question on many of our minds as we forge through the first quarter of a year that’s jam-packed with lofty marketing goals. Although it’s nothing new, digital marketing has become a major game changer for both brands and consumers. Now that we are completely accustomed to digital …

Marketing

Ask the Experts: Can I Use the Same Strategy for My Search & Display Campaigns?

Transcript<p>Hey guys, thanks so much for joining today’s video of “Ask the Experts.” My name is Erin Sagin, and I’m on the Customer Success team here …

Marketing

5 Content Marketing Tools that Will Make Your SEO Shine | Inc.com

Search engine optimization (SEO) and content marketing go together like cake and ice cream. Seemingly for as long as I can remember, in the SEO community the rally cry has been, "Content Is King!" As a result, key content marketing tools end up on most every SEO professional's holiday wish list. …

Marketing

Ways Content Marketing is Going to Change in 2015

When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind what’s effective and what isn’t is continually …

Marketing