David Lagana

101 Flips | 3 Magazines | 4 Following | 35 Followers | @Lagana | Keep up with David Lagana on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “David Lagana”

Meet The Network Of Guys Making Thousands Of Dollars Tweeting As "Common White Girls"

The Twitter illuminati that made "Alex From Target" an overnight sensation can drive millions of clicks with a simple retweet.<p>Cameron Asa is a 21-year-old communications major at the University of Tennessee. He's also the owner of Tweet Like A Girl, a Twitter account with 1.2 million followers.<p>Asa …

Southwest Airlines Understands The Heart Of Marketing Is Experience

Southwest Airlines recently launched new branding for the airline. It’s snappier and more refined, yet still reflective of a colorful Southwest. One thing stands out. The heart is now more prominent in the branding. Perhaps the biggest and most unique reflection of this is a large heart painted on …

Study shows 99% of organic social posts create almost no engagement

A new study that takes in data from 1.6 million organic (nonpaid) social posts from Twitter, Facebook, and Google+ has found that 99 percent of those updates create little to no engagement at all.<p>Social media optimization platform SocialFlow conducted the study between April 1 and July 31. In …

Which of These 9 Misfires is Holding Your Brand Down?

<i>Your brand exists to differentiate.</i> “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a …

Facebook's Experiment Reveals A Much Deeper Problem With The Internet Today

When a technology company behaves badly, you hear one defense brought up repeatedly: they could have done so much worse. When Google decided that they would use your face in their advertisements, you shouldn’t have been outraged, you should have been relieved they didn’t tell everyone your darkest …

What It Takes to Be Apple's 'Buzz Marketing Manager'

Is Apple getting the shaft from Hollywood now that Samsung can pull off record-breaking selfie publicity stunts at the Oscars?<p>Tech giant Apple posted …

Inside Twitter’s plan to fix itself

“I am not going to be satisfied until we reach every connected user on the planet, period,” Twitter’s CEO Dick Costolo declared at an investor conference last month. Them’s fighting words for any internet company. But especially for Twitter, which has a user growth problem and knows it.<p>Despite …

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …

Imagine Getting 30 Job Offers a Month (It Isn't as Awesome as You Might Think)

Web developers and engineers on the spammy economics of tech recruitment emails<p>David Heinemeier Hansson is a book author, a public speaker, a photographer, a father, a race car driver, and the founder and CTO of the productivity management tool Basecamp. He is probably best known, however, as the …

After The Death Of Their 12-Year-Old Daughter, Parents Find The Letter She Wrote To Her Future Self

In the wake of tragedy, Taylor Smith's parents stumbled across a letter she had written to herself 10 years in the future.

How to win followers and thinkfluence people

For many, Twitter has become a useful tool for increasing the scope and impact of their work. For others, it can be something of a mystery, with users feeling clueless as to how they might transition from one of the followers to one of the followed. Here are tips on how to maximize your Twitter …

Brands Are Built On Intensity, Not Volume

Speculation remains on what a “fan” is worth to a business. In light of that, it’s important for marketers to revisit the difference between volume …

The Secret to Delighting Customers

What motivates employees to go above and beyond the call of duty to provide a great customer experience? Disney tells a story about a little girl visiting a theme park who dropped her favorite doll over a fence. When staff retrieved the doll, she was covered in mud, so they made her a new outfit, …

People Sext When They Don't Really Want To, Study Finds

“Not tonight, honey, I have a headache” can spare lovers from sex. But it won’t save them from sexts.<p>While headlines proclaim young adults are hooked on the joys of sexting, a forthcoming study examining the practice has found college-age sexters in committed relationships frequently engage in …

Best Budget Friendly All-Inclusive Resorts

Photo Courtesy of Krystal Cancun. Article by Chanize Thorpe, contributor to Budget Travel.<p>It's a fact that all-inclusive resorts can be expensive, with the average nightly rate at some of the bigger chains running $450 -- per person. And when you find one in your price range there's usually a …

Crafting A Powerful Brand Story

Facts feel right. They portray the sharer as informed and aware. They give a sense of pragmatism. They quantify and substantiate. But they seldom …

How are Facebook Ads Different from Traditional? 6 Essentials You Need to Know

I presented at a conference recently and discovered that 75% of the audience had never run a Facebook ad. While this wasn’t that surprising, I did …

5 Qualities of Companies With Outstanding Social Customer Service

With more and more consumers expecting businesses to be present and available on social media 24/7, companies that are meeting these expectations are standing apart from the pack. Customer service via social media, or 'social customer service' as it's sometimes called, can no longer be thought of …

How To Build Brand Love Via Designed Serendipity

Companies that genuinely love their customers and build emotional connections that transcend transactional relationships are a special breed. Yet, what if we could decode the formula that ties together world-class “experience” companies like Target, Starbucks, and Disney–and characterize their …

Should You Be Ditching A Ton Of Your Facebook Fans? Here’s Why Burger King Did Just That

Burger King Norway tried to separate fan wheat from chaff with a free Big Mac bribe. The resulting exodus from the brand’s page raises a question of social quantity versus quality. A BK marketer weighs in.<p>Brand engagement on social media is a strange animal. Sure, some get it right. Others, less …

4 Ways Great Customer Service Will Grow Your Business

<i>Jordy Leiser is co-founder and CEO of</i> <i>StellaService</i><i>, a company that independently monitors and rates the customer service performance of online retailers.</i><p>The entrepreneurial community is littered with boastful stories of the lengths that people will go to in order to be successful and the sacrifices …

Why the New York Times needs to think less about products and more about relationships

Advertisement<p>11 Comments<p>Over at the Nieman Journalism Lab, media analyst Ken Doctor has a good overview of what the <i>New York Times</i> has in mind for …

Facebook fan's challenge to meet 730 friends face-to-face

Youth worker Daniel Shaw will have to meet an average of two friends a day to hit his target<p>A social media fan has set himself a challenge to be reunited with every single one of his 730 Facebook friends in person.<p>Daniel Shaw, 38, has Facebook friends all over the world and has vowed to meet each …

Avalable Aims To Be A Facebook For Singles

There are a ton of dating apps out there — Match.com, OKCupid, Tinder and MeetMe are but a few of the popular ones — so much so that the market seems to be getting somewhat saturated.<p>The founder and CEO of Thai startup Singles Solution, however, has spotted a gap within the market — and is going …

How Tiny Startups Like Hello and 800Razors Are Stealing Share From CPG Giants

Craig Dubitsky may represent big packaged-goods companies' worst nightmare, but there's a good chance they may not have even noticed him. He's a …

Marketing’s Mission: Make it Meaningfully Different

Everything you do in business builds your brand for good or ill, as your actions generate feelings, associations, and ideas in the minds of your consumers. The challenge is to make sure those actions create a <i>meaningfully different</i> experience that people want to repeat. This is because people are …

The Secret Of Wendy's Social Media Success: Massive Stupidity

Many big fast-food chains have tried to create successful Facebook or Twitter marketing campaigns — and flubbed it. Burger King chose an unfortunate Twitter hashtag in a recent attempt to publicize its new lower-fat Satisfries, and McDonald’s got rude responses to Twitter campaigns instead of …

Donald Glover Writes a Letter About His New Album and Leaving ‘Community’ on Instagram: ‘I got really lost last year’

Donald Glover Writes a Letter About His New Album and Leaving 'Community' on Instagram: 'I got really lost last year'<p>Donald Glover’s looking forward …