Mike Medeiros

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8 Shocking Content Marketing Research Findings

I’ve finally made some time to go deep into the 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks study (sponsored by …

Effective Marketing Strategies: 6 Key Elements for B2B Marketers

As great as it is to see so many B2B companies jumping onto the content marketing bandwagon, the reality is that many of them will struggle to drive …

Is YouTube Marketing Worth the Effort?

Creating quality content and linking to it is a great way to increase your visibility on the web, but has your business considered having a presence …

The 20 Most Retweetable Words

You might want to bookmark this post.<p>HubSpot’s <b>Dan Zarrella</b> has assembled a list of the 20 Most Retweetable Words based on his research into the key …

5 Habits of Successful Content Marketers: New Research

Shares 4K<p>Are you wondering what the best content marketers do differently?<p>Do you want to take your content marketing to a new level?<p>Content Marketing …

Here's Why The Idea Of Getting Brand Content To Go Viral Is So Enticing, And So Hard To Accomplish

Brands wants to create powerful earned media content, and agencies routinely pitch their ability to generate earned media successes.<p>However, in a <b>recent report</b> from <b>BI Intelligence</b>, we find that despite agencies' assurances, earned media is too often an afterthought, and there is still a huge bias …

Public Relations

Five examples of charities with excellent Twitter feeds

<b>A new report has found that more than 80% of charities now use social media for marketing and engaging with supporters.</b><p>Facebook (87%) and Twitter …

Public Relations Society of America

Strengthen Your Network<p>Build relationships with more than 21,000 of the nation’s leading public relations and communication professionals!<p>Resource …

What Does A Public Relations Agency Do?

We don’t buy ads.<p>We don’t write stories for reporters<p>We don’t put up billboards.<p>We don’t come up with catchy phrases to make people buy more products they probably don’t need.<p>So what do public relations agencies do?<p>PR agencies, as opposed to advertising agencies, promote companies or individuals …

Social Customer Service

A 2013 infographic that explores the nuanced world of social customer service, and customer expectations for customer service online.

Social Marketing Requires Thinking Mobile | MarTech

Marketers often think of social media as just another medium to promote or advertise their products and services. What they don’t often recognize is …

Email Marketing Cheat Sheet [Infographic]

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, …

How to Improve Your Klout Score — and Why You Should Bother

You tweet, you post, you share, you comment and you like, but how much influence do you really have online? If you're one of the 400 million social …

Array

When you are on twitter do you sometimes feel like you are chirping with no one listening?<p>Don’t worry, you are not alone. Everyone is tweeting so …

Infographic: What makes content go viral?

I wrote yesterday about Wharton Professor Jonah Berger and his critique of Malcolm Gladwell. His book, <i>Contagious: Why Things Catch On,</i> has some …

Warning: these 58 Social Media Tips could Explode your Content Marketing

You've heard it a million times, right? -- "Content is King".<p>Makes sense. But how exactly do you create "kingly" content?<p>And how do you use Social …

Integrating Public Relations & Content Marketing - It Doesn't Have to be Scary

At this year’s PRSA International conference in Philadelphia, a few thousand PR professionals from all over the world gathered for the latest trends …

Facebook in Q3: Mobile Now 49% of Ad Revenues; Daily Use by Teens Drops

Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost …

6 Marketing Metric Mistakes to Avoid | Inc.com

Embracing modern relationship marketing means embracing data-- and lots of it.<p>Along with data comes every conceivable way to measure progress. There are literally hundreds if not thousands of possible marketing management metrics to choose from, and almost all of them measure something of some kind …

Marketing

The Digital Marketing Metrics Pyramid

Greetings, Marketing Land readers. I'm excited to be moving here from my previous 4-year gig writing for the Search & Conversion column on Search …

Why Every Social Network Should Be Betting On In-Stream, Native Advertising

On Facebook, native ads in the News Feed generate 49-times higher click-through rates and a 54% lower cost-per-click than traditional placements in the right-rail sidebar. LinkedIn is making major investments in its native strategy and Pinterest is piloting native ads on its platform.<p>For a new …

Digital Advertising

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Digital Advertising

Brand Presence: How To Choose Where To Be On Social Media, Without Breaking Your Budget

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social media. Social media is one of the largest time buckets on mobile. But where should brands invest limited budgets?<p>The …

Public Relations

Why Real-Time Bidding Is Going To Completely Change The Equation For Mobile Advertising

RTB is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. It should allow ad buyers to take full advantage of mobile's virtues — the ability to target potential customers according to demographics, location, <i>and</i> context. RTB should help sellers …

AdTech

Why Sales Ignores Leads From Marketing

In a recent poll, CEB asked sales and marketing professionals why some leads aren’t followed up on, in what ways that’s a problem, and how to fix it. …

Marketing to the Multi-Platform Majority

October 17, 2013<p>comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better …

Mashable SocialMedia on Twitter: "29% of Americans Use Facebook at Work Every Day http://t.co/soiwIkbWEd http://t.co/vjxBrsJx38"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more<p>Hmm, there …

Marketing Week on Twitter: "Read our feature on customers' attitudes to content marketing http://t.co/O9j1ZABilb http://t.co/hFDc4GCFIg"