socialmediaexaminer.com - Patricia Redsicker writes research reviews for Social Media Examiner. She is the Social Media Manager at US Pharmacopeia, a public standards setting organization. Follow her on Twitter at @predsicker.
Brands wants to create powerful earned media content, and agencies routinely pitch their ability to generate earned media successes. However, in a recent report from BI Intelligence, we find that despite
We don’t buy ads. We don’t write stories for reporters We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what do public relations
Embracing modern relationship marketing means embracing data-- and lots of it. Along with data comes every conceivable way to measure progress. There are literally hundreds if not thousands of possible
On Facebook, native ads in the News Feed generate 49-times higher click-through rates and a 54% lower cost-per-click than traditional placements in the right-rail sidebar. LinkedIn is making major investments
Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social media. Social media
RTB is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. It should allow ad buyers to take full advantage of mobile's virtues — the ability to target