Lauren Thomas

28 Flips | 1 Magazine | @LJT1991 | Course Leader for the BA (Hons) Marketing degree at the University of South Wales. Researching in social media, social commerce, and customer equity management.

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

In an era when many traditional marketing and advertising conferences are underwhelming it’s clear that Dmexco – the digital marketing exposition and …

Marketing

Creating a new brand for Wales

Wales is home to beautiful beaches, dramatic mountain ranges and more castles than any other country in Europe. But it has often struggled to attract …

Welsh Government

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

Procter & Gamble‘s chief brand officer Marc Pritchard believes 2017 has been a big wake-up call for the digital marketing industry but that it is …

Digital Advertising

Reduce Employee Effort for a Great Customer Experience

Image courtesy of Joey Dunne<i>I originally wrote today's post for Intradiem. It appeared on their blog on April 23, 2015</i>.<br>There's a lot of talk about …

Customer Experience

How brands are using colour to influence purchase decisions and change perceptions

Colour conveys emotion faster than words. The relationship between colour and brand identity must be carefully constructed but used well it can be a …

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in May 2018, are already catching UK corporates. …

5 killer stats to start your week

1. The growth of the discount retail marketThe UK discount retail market is set to grow by 36.1% to £32.5bn by 2022. That will give discounters …

Financial Services

bookmark

The Psychology Behind Choosing Your Brand’s Colour<p>When it comes to marketing, it’s essential that your brand – whether it’s website design, customer …

Demise of Yellow Pages confirmed as Yell aims for digital transformation

Yell, the parent company of Yellow Pages confirmed the demise of the long published listings directory as it plans to transition into a fully digital …

What’s the ROI of influencer marketing?

Influencer marketing is fast becoming brands’ go-to option for speaking to consumers in an authentic way at scale. It is seen by many as the perfect …

Gwyneth Paltrow's Goop faces new false advertising claims

Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’<p>Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising …

Is research in B2B marketing a missed opportunity? | B2B Marketing

With a recent survey showing that research spend by B2B brands is dwindling, Andrew Dalglish, director of Circle Research, argues that it suggests …

Innocent to focus on ‘health and wellness’ as it preps brand refresh

Drinks brand Innocent turns 18 this year; a fact that seems to surprise even those who have been with the brand for a while. Launched in West …

Broadcast Media

Mayweather v McGregor: PR masterclass or morally vacuous spin-fest?

Please <b>log in</b> below to continue reading. Not registered? Register now for limited article access or subscribe now for full access including access to …

Sure, 'good' advertising is about selling stuff – but are you really OK with that?

It is an often overlooked fact that during our short time on this earth, many of us will dedicate the vast majority of our adult lives to our …

When Should You Send Emails? Here Are the Days and Times that Work Best

Have you ever wondered when the best time of day to send your email is?Or even the best day of the week?With typical email click rates sitting at …

Marketing

How to do market research on a small budget

en_GB<p>article<p>Small companies can benefit just as much as big conglomerates from gaining insight into their customers and marketplaces when rolling out …

25 ways to design an awesome poster and create a buzz for your next event – Learn

<i>Raise your hand if your walls were plastered with posters as a teen or if you have at least one Pinterest board with inspirational or motivational</i> …

How to write copy for mobile

Over the weekend, I was writing a new ad for my thriller series. The goal is to get people to join my mailing list by offering them a free novel and …

Facebook’s appeal fades as younger users move to Instagram and Snapchat

Facebook is losing out in popularity to “more visual” competitors such as Instagram and Snapchat, a new study claims.Although Facebook will remain by …

Forget summer, it's time to prepare for Christmas

<b>Many of us are still on our summer holidays so thinking about Christmas might seem premature. But for businesses providing festive food, drinks and presents, things are already gearing up.</b><p>The festive season begins for a lot of retailers when they send out their invitations for summer Christmas …

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads

Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next …

Eclipse 2017: See All the Kooky, Silly Ways Brands Are Trying to Cash In

Millions of Americans today are excited to witness the first total solar eclipse visible across the entire United States since June 1918, so …

Bad break? KitKat maker accused of copying Atari Breakout game in ad

Games company launches lawsuit accusing Nestlé of ‘plain and blatant’ breach of its copyright in UK advert<p>Nestlé has been accused of copying Atari’s classic 1970s video game Breakout for a KitKat marketing campaign.<p>In a complaint filed on Thursday in a federal court in San Francisco, Atari said …

Vanishing app: Snapchat struggles as Facebook bites back

Losses are steep and user growth is anaemic leaving investors fearful the latest ‘new Facebook’ has run out of steam<p>Is Snapchat – the social media app famous for its disappearing messages – in danger of doing a vanishing act of its own? It’s a question some are asking after investors turned on the …

How IKEA Sends Super-Targeted Promotional Emails

Get our latest blog posts,<br>product news and tips straight to your inbox.<p>By subscribing, you consent to let Vero send you messages regarding marketing …

5 killer stats to start your week

1. How to attract marketing talent of the futureBusinesses will need to offer greater flexibility to secure top talent as the industry demands more …

Marketing

Marketoonist on the problem with focus groups

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburneSee more of the Marketoonist hereThe …

Marketing