Luis

16 Flips | 1 Magazine | 2 Likes | @LIV_0401 | Keep up with Luis on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Luis”

A Study Shows the Best Times of Day to Post to Social Media

U.S. companies are expected to spend more than $37 billion dollars on social media promotion annually each year by 2020, representing 24% of the economy’s total digital advertising spend. It’s an astounding number, given that the vast majority of social media managers charged with getting customers …

Social Media

Two Questions to Ask Before You Set Up an Innovation Unit

Despite good intentions—and widespread acceptance of the importance of innovation—efforts to innovate at large companies often lack a clear mission and framework, and as a result, they go off the rails.<p>At one large European energy company we consulted with, no less than four separate corporate …

How Data-Driven Is Your Company? Calculate Your Data Value Index (DVI)

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How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You

The topic of industry disruption — “a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses” — is rife with misconceptions. One of the biggest is that it is a mysterious, random, and unpredictable event. Another is that it happens …

Innovation

4 rutas hacia una transformación digital - TECHcetera

Siempre hemos oido que el esfuerzo de una transformación digital es mas de “transformación” que de “digital”. Es claro que habrá que hacer cambios …

Why the Lean Start-Up Changes Everything

New ventures are searching for a business model, not executing one. Download a customizable version of this video slide deck here.

Robo-Advisers Are Coming to Consulting and Corporate Strategy

Does a robot manage your money? For many of us, the answer is yes. Online and algorithmic investment and financial advice is easy to come by these days, usually under the moniker of “robo-advisor.” Startups such as Wealthfront, Personal Capital, and Betterment launched robo-advisors as industry …

What Successful Digital Transformations Have in Common

Technological innovations have radically transformed the business landscape in many ways over the last two centuries, from the introduction of steam power to the market conquest of radial-ply tires. Research by McKinsey & Company and the McKinsey Global Institute shows that digitization is having …

How to Excel at Both Strategy and Execution

For decades, we’ve often thought of leadership profiles in unique buckets—two popular varieties were the “visionaries”, who embrace strategy and think about amazing things to do, and the “operators”, who get stuff done. We intuitively knew that there must be leaders that span these areas, but in …

A Short Guide to Strategy for Entrepreneurs

It sometimes appears that the traditional rules of business are being upended by today’s mega-trends of multisided platforms, big data, machine learning and AI, crowdsourcing, the internet of things (IoT), and more. These trends have transformed the world of business immeasurably. But they have …

Simple PM Definition

… really excited to connect & share at this year's @AIGAdesign Conference in Minneapolis … see everyone there! https://t.co/uzqCX1f6C5<p>— Kevin Bethune …

Unifying the UX with Emails

<i>Consider this:</i> Dinner time is fast approaching. Your pantry is bare. You need to go to the store to buy the ingredients for dinner. How would you …

Competing on Social Purpose

Consumers increasingly expect brands to have not just functional benefits but a social purpose. As a result, companies are taking social stands in very visible ways. Airbnb used a Super Bowl ad to publicly cement its commitment to diversity. Tecate, based in Mexico, is investing heavily in programs …

Embracing Digital Change Requires a Clear Strategic Focus

At a time when many established companies are struggling to remain competitive, it’s clear that fundamental change is in order. Some established companies have found a path that works — they are surviving, thriving, and going head-to-head with an onslaught of fast-moving startups that seem to …

Evidence, Not Ego, Must Drive Digital Transformation

On a hot and dusty day in Afghanistan, a group of men sat admiring patterns.<p>“Don’t like that one,” said the defense minister. Those around him nodded …

Office 365 and Digital Transformation: What CIOs Need to Know

There’s no doubt that Office 365 is the biggest thing to hit to the enterprise since Salesforce. Microsoft touts that Office 365 has more than 85 million users, and is on course to surpass 100 million users by the end of the year. While these numbers might seem large, they still only represent …