Kyle eklund

57 Flips | 8 Magazines | 27 Likes | 3 Following | 6 Followers | @Kyleeklund | Keep up with Kyle eklund on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kyle eklund”

Priority List: 13 Audiences to Target Using Facebook Ads

Not sure which groups of people you should target with your Facebook ads? Here's a priority list of 13 audiences you should consider targeting and …

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The Importance of Realism in Startups

I’ve done a lot of video interviews. This is one of my favorite if not my favorite outright.<p>It’s only 12 minutes long and if you’re a first-time …

6 Ways To Be a More Positive Person Today

Practice GratitudeI love reading old birthday cards.I love them so much that during an embarrassing emergency, I managed to run out of the house with …

Why Your Marketing Campaign Sucks

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being …

How To Build A Self-Feeding Fire That Burns For 14 Hours Plus!

I have to admit I’ve never seen a campfire quite as efficient as this, described by former biology teacher turned outdoor enthusiast and YouTuber Bob …

How to Raise a Creative Child. Step One: Back Off

THEY learn to read at age 2, play Bach at 4, breeze through calculus at 6, and speak foreign languages fluently by 8. Their classmates shudder with envy; their parents rejoice at winning the lottery. But to paraphrase T. S. Eliot, their careers tend to end not with a bang, but with a …

Literary travel: around the world in 10 must-read books

Ann Morgan spent a year reading a book from every country in the world – 196 in total. Here she picks 10 favourites that vividly evoke the regions they describe<p>• <b>If</b> <b>you’ve read a book with a powerful sense of place or one that inspired you to travel, we’d love to hear about it in the comments below</b><p>In …

50 Inspirational Entrepreneurial Quotes

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>No one ever said it was easy being an entrepreneur. Whether you're in the early stages of your statrup, just secured funding for your startup or you are ready for product launch, there will always be those three components when you ask …

Past Behavior Does Not Determine Future Purchases

Liraz Margalit Contributor<p>Liraz Margalit serves as customer experience psychologist for Clicktale, which helps businesses optimize visitor interactions with their websites.<p>More posts by this contributor:<p>Why Pokémon Go captured our imagination — and huge market share<br>• What businesses need to …

You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Last week, I wrote about minimum viable products, and that it is important for it to actually be <i>viable</i>. Viability, as I explained, means the ability to live. To be viable, the product needs to have enough hooks and feedback loops. But …

These are the 25 best beers in the world according to beer lovers

1/<p>#25 Ann — Hill Farmstead Brewery<p>Hill Farmstead/Twitter<p><b>Average user rating:</b> 4.51<p><b>ABV:</b> 6.5%<p>This light, wine barrel-aged Saison beer is brewed in …

The 25 most ruthless leaders of all time

But while we can argue the validity and virtue of certain political agendas, the callous methods by which some leaders attain their goals are less up to interpretation.<p>After all, no matter how a historian tries to spin it, ordering a tower to be constructed out of live men stacked and cemented …

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8 Psychology Hacks to Increase Your Creativity and Productivity

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When there are only 24 hours in a day and a million things to do, burnout is inevitable. Yet staying stressed-out and fatigued will not help you tackle that mountain of emails or think of new ways to approach a longstanding challenge at …

Salesforce CEO Marc Benioff built a $50 billion empire by following 7 lessons from his mentor turned nemesis Larry Ellison

Salesforce CEO Marc Benioff is now one of the most powerful leaders in Silicon Valley, but 30 years ago, he was a young, aspiring entrepreneur just starting off his career.<p>It was Oracle CEO Larry Ellison, now the world's fifth-richest man, who took Benioff under his wing and turned him into a star …

Larry Ellison

5 mistakes standing between you and your first million

The total number of millionaire households reached 9.6 million in 2013, but has topped 10.2 million already in 2015.<p>With the technology, resources, mentorship, research, and information available, it's becoming easier than it has in the past. Sadly, most still won't reach the seven-figure annual …

The Power of Persuasion: Using Brain Science to Get Users to Act

This story originally appeared on KISSmetrics<p>Making fact-based, data-driven design decisions (say that five times fast!) is the mantra of Google, and who better to emulate than the Big Kahuna itself, right? That being said, utilizing data for web design isn’t always as easy as it sounds. But did …

Did you know List-Targeting can increase E-Commerce ad conversion rates by 30-50%? http://bit.ly/17tWfUD via @Wishpond

How to Target Facebook Ads Based on Email Address & Phone Number (Custom Audience)

Are you tired of a .03% click-through-rate on your Facebook ads? Have you read my recent articles, employed ad rotation, optimized your ad images, …

40 Tools and Resources For Creating Beautiful DIY Product Photography

Good product photography is important. It increases the perceived value of your products and makes your website appear more trustworthy.<p>But taking …

Building Backlinks: The Backbone of Your Ecommerce Business

Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of …

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Would You Like Fries With That? How to Increase Revenue, Improve the Customer Experience with Upselling

Upselling and cross-selling is the art and science of introducing customers to better or complementary products to what they are currently interested …

Marketing on Pinterest Means Rethinking the Old Playbook for Social Media

If you’ve mastered one social media platform, it’s an easy trap to believe you’ve pretty much conquered them all. There are a few overlapping best …

How to Grow Your Ecommerce Business with Email Marketing: A Detailed Guide

Driving traffic to your site is a challenge every ecommerce entrepreneur must face. While there’s no quick and simple formula for ecommerce success, …

Free Shipping & Returns: 8 Resources To Get You Started

“Free Shipping & Returns.”<p>It’s a dream when you see it as a customer, because it means what you see is what you’ll pay. If you don’t like it, send it …

Don't Fear Analytics (I'll Make It Simple For You)

<b>The following is a guest post by Grigoriy Kogan.</b><p>Recently, I analyzed the Top 100 ecommerce sites using BuiltWith.com and found that they use, on …

How To Create a Memorable and Shareable Unboxing Experience for Your Brand

For ecommerce businesses, the shipped package represents the most direct touch point and connection with the customer, it also happens to be one of …

7 Effective Ecommerce Product Pages: How to Turn Visitors into Customers

First impressions are everything. Many store owners spend time tweaking their homepage, but often forget about the importance of a well designed …