Kyle Biniasz

71 Flips | 1 Magazine | 7 Following | 6 Followers | @KyleBiniasz | Keep up with Kyle Biniasz on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kyle Biniasz”

SAL is the Glue that Binds Sales and Marketing in Lead Generation

A lead is a lead, right? Depends – are you in marketing or in sales?<p>SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) …

Content Marketing Strategy: The Ultimate Infographic

Being in charge of content marketing is often overwhelming. While juggling editorial calendars, tight budgets, inadequate resources, and ambiguous …

Marketing

The Ideal Word Counts for Social Media Posts [Infographic]

What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths according to an …

Social Media

Today's Digital Marketing Funnel (and How to Optimize Your Conversions)

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting …

Marketing

The Marketing Funnel Is Dead; New Consumer Path to Purchase | Practical Ecommerce

<i>Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we</i> …

Marketing & Advertising on LinkedIn | LinkedIn Marketing Solutions

Top Digital Marketing Takeaways From CES 2016

More than 170,000 people converged on Las Vegas last week to immerse themselves in the latest consumer gadgetry at the annual Consumer Electronics …

Marketing

What’s Next For Programmatic?

Programmatic advertising became an industry buzzword back in 2011, but it was no passing fad. Programmatic ad spending reached nearly $15 billion in …

The Top 7 Online Marketing Trends That Will Dominate 2016

The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. …

Interactive Content Is Where the Action Is Now

Internet. Interactive. The two were destined to collide.The term “internet” came to be because it connected networks. The prefix “Inter” means …

Digital marketing strategies, trends, and insights | CMO.com - Adobe

3 Ways Email Is Embracing the Trends That Were Supposed to Make It Obsolete

The eulogy for email has been in slow-clap mode for a while. With social app after app after app promising to make communication faster than it …

Marketing

Apple, Nike, Chipotle Emotionally Engage Millennials

Emotional engagement of the difficult-to-pin Millennial consumer doesn’t directly translate into social networking shares and tweets, according to …

The Importance of Longform Content for Your Website

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there …

8 Social Media Marketing Mistakes to Avoid (Infographic)

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Social Media

What Marketers Need to Know About 5 New Types of Social Commerce

Social media companies such as Facebook and Twitter have been trying to infuse their platforms with e-commerce functionalities over the past few …

Social Media

How Significant Is The Backlash Against Online Targeting?

<b>“There is evidence of a growing number of people raising their privacy settings a little and more people downloading encryption software or anonymous</b> …

Social Media Marketing for Business: Expectation Vs. Reality

When a fast food chain releases a new menu item, there is typically a lot of hype and promotion around the product. These efforts can lead to certain …

Marketing To ‘Z’: This Mobile Generation Really Gets Around

“People try to put us down, just because we get around,” sang Roger Daltrey 50 years ago about his generation. Since that generation, the very end of …

6 Ingredients To Increase The Life Of A Tweet

There is nothing better than a 5-ingredient recipe, especially with it’s a recipe to make your tweets last longer. My great-grandmother Antoinette …

Sharketing 101

8 lessons — from sharks! — on how to create a killer marketing strategy and devour your competition<p>Sharks have come a long way.<p>The earliest sharks …

15 Mind-Blowing Stats About Mobile Marketing

This week's edition of "Mind-Blowing Stats" cements the notion that mobile marketing is a must-have strategy. Consumer media consumption habits are …

Twitter Launches First Autoplay Videos, Sees More Complete Views Of Video Ads

Following in Google's and Facebook’s footsteps, Twitter is rolling out its first autoplay videos in a push to draw in users and boost the value of its advertising platform.<p>Native videos, GIFs and Vines will begin to autoplay in timelines and across Twitter, the company said on Tuesday. Videos will …

4 reasons you shouldn't be afraid to be funny on social media

Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to …

15 Mind-Blowing Stats About Generation Z

While many marketers still struggle to figure out the Millennials, a new generation—Generation Z—is growing up behind the scenes.<p>Members of Gen Z, …

Twitter advertisers can now target ads based on the apps a user has installed

After an announcement that it would begin tracking users’ app installs almost two weeks ago, Twitter has begun to allow advertisers to use that data to target users more directly and reach the most valuable audiences.<p>The functionality is a little more in depth than originally anticipated, however. …

The Missing Ingredient of Modern Marketing

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You’ve heard this before: Your brand is the sum of customers’ complete experiences with you across all touch points.<p>Your brand isn’t your company. It isn’t your marketing message. It isn’t even your product. It is an experience …

Marketing