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Competing with the iPhone's specs is harder than it seems

It’s a common fallacy, convenient to Apple, to think that the iPhone maker doesn’t care about specs. Oh, they’re too busy sticking cigarette stubs into people’s ears, those Cupertino types, to mind the nerdy feeds and speeds of their phones. The iPhone is behind the Android curve on almost every …

Mobile Technology

Elon Musk of Tesla Sticks to Mission Despite Setbacks

FREMONT, Calif. — Elon Musk, the chief executive of Tesla Motors, sat in a glass-walled conference room here last week in the company’s auto factory. Around him, workers and robots were building the $70,000 luxury vehicles that have redefined how people think about electric cars.<p>But autos are just …

Tesla

Apple created its largest startup ever to make an electric car

What was once discussed within certain technology circles is now in mainstream news. Apple is building a startup focused on designing an electric car. When compared to previous product initiatives, Apple is embarking on its most ambitious project in its history. In recent years, there has been much …

Apple Watch

Netscape IPO 20-year anniversary: Read Fortune's 2005 oral history of the birth of the web

<i>Twenty years ago today, Netscape’s shares began trading. To many the initial public offering of Netscape marked the beginning of the Internet age. It</i> …

Silicon Valley

National Geographic Travel

Why Our Brains Love High Ceilings

Not just for bragging rights.<p>One of the first things a realtor will point out to prospective home buyers or apartment tenants is a high ceiling. To many of us, anything above the standard eight-foot ceiling is a big selling point. In recent times, home buyers have tended to pony up for the amenity …

Psychology

National Geographic Travel

What ISIS Really Wants

The Islamic State is no mere collection of psychopaths. It is a religious group with carefully considered beliefs, among them that it is a key agent of the coming apocalypse. Here’s what that means for its strategy—and for how to stop it.<p>What is the Islamic State?<p>Where did it come from, and what …

Religion

National Geographic Travel

Human DNA gives mice bigger brains

Injecting mouse embryos with a human DNA sequence leads to a marked increase in brain size -- and may provide insights into Alzheimer's.<p>The human genetic code is very similar to the genetic code of our closest living relative -- the chimpanzee -- sharing around 95 percent. Of all the differences, …

Genetics

The Shape of Things to Come

How an industrial designer became Apple’s greatest product.<p>I. Launch Day<p>In recent months, Sir Jonathan Ive, the forty-seven-year-old senior vice-president of design at Apple—who used to play rugby in secondary school, and still has a bench-pressing bulk that he carries a little sheepishly, as if it …

Product Design

Cadillac Risks Break From Detroit With New 'Dare Greatly' Campaign

This could become Cadillac’s “Eminem moment” — a day of reckoning for the brand much like that experienced by Chrysler four years ago.<p>Cadillac executives are taking a huge risk in the branding campaign that is illustrated in the first TV ads for their new “Dare Greatly” positioning. They will air …

Cadillac

Tesla factory racing to retool for new models

FREMONT, Calif. — Xavier, Wolverine, Iceman, Thunderbird and Cyclops were all working hard.<p>In balletic movements, the massive robots, among the world's largest industrial machines, were silently building<p>Teslaelectric cars.<p>Named by Chief Executive<p>Elon Muskafter popular comic book characters, the …

Watch Steve Jobs' announcement of the first iPhone exactly 8 years later

Eight years ago, on Jan. 9, 2007, Steve Jobs climbed the stage during Apple's annual Macworld conference, and announced the first iPhone.<p>Starting off …

Typographer’s typefaces The 25 most admired typefaces by typographers, type designers and letterers. Selecting the right typeface makes all the difference to effective design and communication. But with over 100,000 font families to pick from it can be a daunting task. There are some excellent guides on how to choose a typeface and helpful methods for pairing typefaces but in order to apply these principles it’s important to be familiar with a broad range of quality typefaces. Wouldn’t it be great to start with a short list of typefaces, hand-picked by designers in the type industry? In each issue of 8 Faces magazine we asked eight leading designers from the fields of typography, lettering and type design itself: If you could use just eight typefaces, which would you choose? Over four years and across eight issues we interviewed 64 world-renowned designers1, including; Erik Spiekermann, Jessica Hische, Michael Bierut, Nina Stössinger, Mark Simonson & Seb Lester, plus owners of respected type foundries such as, Font Smith, Type Together and Process Type. We’ve counted the number of times each typeface was selected and found consensus with the top 25. The top 10 designers’ favourite fonts will be quite familiar to many but hopefully the full list will provide a useful stepping stone to exploring many more. 1. Georgia Matthew Carter, 1993. Chosen 11 times. Originally designed for clarity on low resolution screens, for Microsoft, it is the counterpart to Verdana, which also appears in this list. Georgia has a large x-height and ascenders that rise above the cap height. It’s a sturdy yet friendly typeface, with a wonderful flowing italic, that features on millions of websites. “A gorgeous technical achievement.” Jason Santa Maria 2. Gotham Tobias Frere-Jones, 2000. Chosen 8 times. Famously used for Barack Obama’s 2008 presidential campaign. “Each character just feels ‘normal’ and ‘right’”. H & FJ 3. FF Scala Martin Majoor, 1990. Chosen 7 times. FontShop International’s ‘first serious text face’. “Scala and Scala San are just about perfect.” John Boardley 4. Futura Paul Renner, 1927. Chosen 6 times. This immortal ‘modern’ typeface with its uncompromising shapes has become the benchmark geometric sans for almost 80 years. “Paul Renner’s Future characterised his time and influenced many other designers. It was a real modern typeface, not based on existing serif typefaces”. Georg Salden 5. Gill Sans Eric Gill, 1926. Chosen 5 times. A quintessential British design produced under the direction of Stanley Morison at Monotype. It remains one of the most distinctive blends of humanist and geometric shapes. 6. Garamond (Claude Garamond, c. 1480–1561), Several derivatives of the Parisian punch cutter’s design have been chosen, including; ITC Garamond (Tony Stan), Adobe Garamond & Garamond Premier (Robert Slimbach). Chosen 5 times. “Garamond was quite the master who appreciated restraint as much as elegance. Of the various roman and italic sizes that he cut, I feel his Vraye Parangonne font (about 18 pt.) best captures the essence of his vision. The subtlety of line and detail are simply remarkable.” Robert Slimbach 7. Caslon (Adobe Caslon) (William Caslon I, 1722) Carol Twombly, 1990. Chosen 4 times. Gave rise to a printer’s saying ‘When in doubt, use Caslon’. Also a favourite of Benjamin Franklin. 8. Akzidenz Grotesk H. Berthold, Berthold Type Foundry, 1898. Chosen 4 times. The first widely used sans serif typeface. “The original grotesque and still the best.” Vincent Connare 9. Alternate Gothic Morris Fuller Benton, 1903. Chosen 4 times. Designed for the American Typefounders Company (ATF). All three weights are bold and narrow. Currently used on YouTube’s homepage logo. “Very well designed and drawn. It’s a standard that I strive for in my own work” Mark Simonson 10. Baskerville John Baskerville, 1757. Chosen 4 times. Baskerville designed his own type to improve his printed works and better the dominant fonts of William Caslon. His typefaces were both admired (notably by Giambattista Bodoni and Benjamin Franklin) and criticised by his competitors. Baskerville made variations of his typeface for use at different sizes (now referred to as ‘optical sizes’). Some modern interpretations of Baskerville have been reproduced following the designs of a specific size, resulting in several distinct versions. 11. Helvetica Max Miedinger with Eduard Hoffmann, 1957. Chosen 4 times. Helvetica needs no introduction as the planet’s most famous typeface—it even inspired a very good film. “You can say, ‘I love you,’ in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” Massimo Vingelli 12. Metro William Addison Dwiggins, 1930. Chosen 4 times. Designed out of a dissatisfaction with the san serifs of the time like Futura. 13. ITC Franklin Gothic Morris Fuller Benton, 1902. Chosen 4 times. Created for the American Type Founders Company and named after Benjamin Franklin. 14. Meta Serif Erik Spiekermann, Christian Schwartz and Kris Sowersby, 2007. Chosen 4 times. The serif companion to Eric Spiekermann’s influential sans serif, FF Meta. Also designed to work well with FF Unit and FF Unit Slab. 15. Trade Gothic Jackson Burke, 1948/1960. Chosen 4 times. Michael Bierut described it as “The ultimate ‘I don’t give a damn” typeface. No style, no nuance, just blunt, in-your-face, straightforward attitude.” 16. Adelle José Scaglione and Veronika Burian, 2009. Chosen 3 times. Adelle is a slab serif typeface conceived for intensive editorial use, mainly in newspapers and magazines but its personality and flexibility make it very adaptable. “Adelle Sans manages to capture one of the most desired of human emotions: cheerfulness.” Nadine Chahine 17. Caecilia Peter Matthias Noordzij, 1990. Chosen 3 times. A humanist rather than geometric slab serif, aiding its legibility. “A friendly slab serif that’s more contemporary in its structure. Its large, flexible, family that always sets a really nice approachable tone whenever I use it.” Frank Chimero 18. Chaparral Carol Twombly, 2000. Chosen 3 times. A “hybrid slab-serif” text face that mixes the legibility of 19th Century designs with 16th century panache. 19. DIN Albert-Jan Pool, 1995. Chosen 3 times. This clean geometric sans is based on the German standard typeface, DIN 1451, used for official documents and street signs etc. DIN stands for Deutsches Institut für Normung (German Institute of Standardisation). The font was added to the MoMA Design Collection in 2011. 20. Hoefler Text Jonathan Hoefler, 1991. Chosen 3 times. Designed for Apple to demonstrate advanced type technologies it reintroduced type design traditions once central to fine printing like ligature sets, engraved capitals, ornaments and arabesques. 21. Quadraat Fred Smeijers, 1992. Chosen 3 times. An original typeface Combining Renaissance elegance with contemporary ideas on construction and form. Named after Smeijers’ design studio in Arnhem, of the same name. “In my opinion one of the most significant type designs of the nineties” Yves Peters 22. Sabon Jan Tschichold, 1964. Chosen 3 times. An oldstyle serif typeface based on Garamond. A distinguishing feature of Sabon is the same width occupied by characters in the Roman and Italic styles, and the Regular and Bold weights. 23. Sentinel Jonathan Hoefler & Tobias Frere-Jones, 2009. Chosen 3 times. “For everyone who’s ever wished Clarendons had italics”. Three of our interviewees had. A slab serif with copious weights suitable for both text and display. Based on the original Clarendon designs by the Fann Street Foundry in Clerkenwell, London 24. Verdana Matthew Carter, 1996. Chosen 3 times. It was created specifically to address the challenges of on-screen display. Verdana’s large x-height, wide proportions, generous letter-spacing and large counters are key to its legibility at small sizes. 25. Fedra Serif Peter Bilak, 2003. Chosen 3 times. A highly original text typeface. Shaped by a unique blend of technological considerations while maintaining hand-written forms. “A beautifully crafted typeface. A very nice, contemporary example of technical quality and carful design.” José Scaglione and Veronika Burian 26. Feijoa Kris Sowersby, 2007. Chosen 3 times. Aiming to create a feeling of softness, Feijoa has an almost complete absence of straight lines. Feijoa successfully avoids the sense of coldness that Kris had felt with some previous digital typefaces. “Those gently curved straights and rounded corners lend the design a beautiful organic, almost calligraphic quality. Yet there is nothing frivolous to the typeface, it all is functional and looks very self-assured.” Yves Peters 27. Officina Erik Spiekermann,1990. Chosen 3 times. A paired family of serif and sans serif faces, originally designed as a typeface for business correspondence but found a much wider, trendier audience. 1. Interviewees: Erik Spiekermann, Jessica Hische, Ian Coyle, Jason Santa Maria, Jos Buivenga, Jon Tan, Bruce Willen and Nolen Strals, Martin Majoor, Ale Paul, Stephen Coles, Tim Brown, Nick Sherman, Rich Rutter, Veronika Burian, and José Scaglione, Ellen Lupton, Frank Chimero, Steve Matteson, Mark Caneso, Vincent Connare, Yves Peters, Jason Smith, and Phil Garnham, John Boardley, Craig Mod, Kris Sowersby, Doug Wilson, Nadine Chahine, David Březina, and Silas Dilworth and Neil Summerour, Jonathan Hoefler,Tobias Frere-Jones, Mark Simonson, Trent Walton, Keetra Dean Dixon, Peter Bilak, Gerry Leonidas, and Mark MacKay, Simon Walker, Dan Rhatigan, Seb Lester, Nina Stössinger, Grant Hutchinson, Mike Kus, and Eric Olson and Nicole Dotin, Michael Bierut, Tomáš Brousil, Georg Salden, Hannes von Döhren, Phil Baines, Ken Barber, Rudy VanderLans and Zuzana Licko, Elliot Jay Stocks, Jeremy Leslie, Jan Middendorp, Robert Slimbach, Steven Heller, Fiona Ross, Erica Jung and Ricardo Marcin.↩ Cover graphic, words & data analysis: Jamie Clarke Image graphics (1-2, 4-21): Stefan Weyer, 8 Faces Magazine. Adjustment, 27th November 2014. Three versions of Baskerville were chosen: Baskerville (twice), Baskerville 1757 and Berthold Baskerville. These have been combined and Baskerville added at number 10.

<b>The 25 most admired typefaces by typographers, type designers and letterers.</b><p>Selecting the right typeface makes all the difference to effective design …

Typography

The Size Of Space As Depicted Here Is Truly Mind-Blowing

The common understanding of physics, the universe, space travel and telescopes is not good. For people like us, there are pictures that illustrate …

What Happened to the Roosevelts?

What the Bushes and the Clintons can learn from a fallen political dynasty.<p>In any case, it <i>should</i> have been true: that when Joe Kennedy’s bomber exploded in midair, the officer in the trailing plane flying through the fragments and the fireball was none other than Elliott Roosevelt. That, in the …

A Closer Look at Irrational Games' Change of Focus

Opinion: why did Irrational Games close, and what does its closure mean?<p>“Change of focus.”<p>It’s a somewhat clinical way to phrase it, isn’t it? …

Sustainable nuclear fusion breakthrough raises hopes for ultimate green energy

Scientists have moved a step closer to achieving sustainable nuclear fusion and almost limitless clean energy<p>• Explaining nuclear fusion: is it the way to cheap energy?<p>US researchers have achieved a world first in an ambitious experiment that aims to recreate the conditions at the heart of the sun …

20 Ways Apple’s Mac Changed Everything (Other Than the Most Obvious Ones)

On January 24, 1984, at the Flint Center on De Anza College’s campus in Cupertino, California, Apple formally announced the Macintosh at its …

Rosetta: The wild wild world of comet chasing

With the Rosetta spacecraft poised for a very close encounter with a comet, Quentin Cooper wonders how much have missions been inspired by Hollywood?<p>It’s time for humanity to have a close encounter of the comet kind. The Rosetta spacecraft is finally about to wake up and start to chase down its …

Space

Is our Sun falling silent?

http://vod-pro-ww-live.akamaized.net/mps_h264_hi/public/news/world/1044000/1044753_h264_1500k.mp4?__gda__=1522261302_7ef67a4e580be6fd0e6997751a311ebd<p><b>"I've been a solar physicist for 30 years, and I've never seen anything quite like this," says Richard Harrison, head of space physics at the</b> …

Climate Change

Who is Elon Musk? Tech billionaire, SpaceX cowboy, Tesla pioneer – and real life Iron Man

By the time Elon Musk founded the company that would become PayPal, in 1999, he had already built and sold one internet business. But this time he hit the jackpot.<p>Already wealthier than most of us will ever dream of being, he netted close to $180 million from PayPal’s sale to eBay, enough to retire …

The Collected Wisdom of Warren Buffett

There is no greater advertisement for the potent combination of formidable intelligence, commonsense, consistency and self-discipline than Warren …

Investing

On the new Mac Pro and the Power Mac G4 Cube

Apple’s new Mac Pro looks like a stunning machine. Small and quiet, yet insanely powerful, the new computer makes every other desktop for sale today …

The cars we’ll be driving in the world of 2050

What will the cars of 2050 look like? What will power them? Will they even have a steering wheel? Sven Beiker peers under the bonnet of tomorrow’s autos.<p>Car companies have recently been telling us what the car of 2020 will be like: autonomous is one word used, electric is another, and it will be …

Autonomous Cars

Feed a cold, starve a fever?

The popular proverb makes sense intuitively when you are feeling ill, but is it actually true? Claudia Hammond examines the evidence.<p>The popular proverb that we should eat when we have a cold, but not when we have a fever makes some sense intuitively. Since fevers usually only last a day a two and …

Wellness

How Samsung Got Big

The cellphones were stacked up high in the Gumi factory yard and more were coming out every minute. Phones, TVs, fax machines, and other gear shattered as it hit the concrete and Samsung CEO Kun-hee Lee and his board cracked the screens and cases with heavy hammers. Then they lit a bonfire and …

New method of finding planets scores its first discovery

A team has just discovered an exoplanet using a new method that relies on Einstein’s special theory of relativity.<p>Detecting alien worlds presents a …

Understanding BioShock Infinite’s ending

This post has not been edited by the GamesBeat staff. Opinions by GamesBeat community writers do not necessarily reflect those of the staff.<p><i>MASSIVE SPOILER WARNING: Do not, under any circumstances, read on if you have not played and finished BioShock Infinite. Everything about the game is spoiled</i> …