Kye Williams

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6 Innovative Ways to Increase Brand Awareness

Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever …

Marketing

How to Fake Shallow Depth of Field Using Photoshop

Photos with shallow depth of field are a very popular look in most genres involving people in some way, but they also require pricier lenses to …

The simple mathematical system I used to help people raise over $3 million on crowdfunding sites in the last few years

Gone are the days when an entrepreneur can have an idea, quickly launch a crowdfunding campaign, sit back and watch the funding flood in.<p>As an increasing number of early adopters flock to crowdfunding platforms such as Indiegogo and Kickstarter to find the latest innovations, so do creators to …

Marketing

9 Social Media Trends to Pay Attention to In 2018

What social media trends are worth your time and investment this year?<p>From new features, consumer preferences to different brand opportunities, there are a lot to look forward this year that will help every marketer develop a unicorn (solid) strategy to refine their marketing plans.<p>Let's take a …

Marketing

A Guide to Success for Young Entrepreneurs, From a Founder Who Sold an 8-Figure Business in Her 30s

By the time she reached her 30s, Dr. Sabrina Kay sold an eight-figure business and could have retired. Here's what she says other entrepreneurs need to know.<p>For most of us, life progresses in a similar sequence: finish school, find a job, have a family, build a career, and retire. What if there was …

Entrepreneurship

Top Seven Questions that Investors Ask Start-ups & How to Handle Them

Ensure that you spend time explaining your unique selling proposition (USP): product quality, features, positioning and of course the team's core strengths and achievements<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of …

Investing

There's now an easy way to make your own podcast for free and instantly distribute it on iTunes and Spotify

Making a professional-sounding podcast isn't easy.<p>Most podcasting how-to guides recommend investing in equipment like microphones, audio-editing software, and portable recorders, not to mention a computer. From there, you'll need to learn a set of new software programs and then hunt down a place to …

Apps

Sending music to LANDR now gets your music up on Beatport

LANDR, the platform that first appeared to do automated online mastering, is now distribution, too. And they’ve added online giant Beatport as a …

Music Production
New Albums

These are the sneaky ways apps like Instagram, Facebook, Tinder lure you in and get you 'addicted'

If you own a smartphone, you've likely experienced the feeling: you've got a few moments of downtime so you take out your phone to see what's new.<p>Maybe you feel an urge to see what your friends are up to, a need to connect to other people. Maybe you want to squeeze in an extra bit of reading or …

Apps

I Mandated a 35-Hour Work Week at my Company (and It Made Me a Better CEO)

Building a business on a shorter work week made me a better leader in 3 ways.<p>Sixteen months ago, I announced to my staff we were going to give a 35-hour work week a trial run. For ninety days, we'd see if working 7-hours per day (without a reduction in pay) had positive outcomes. I told the team I …

Commuting

The death of the CD industry is leaving millions of audiophile holdouts in the lurch

It's been more than 15 years since the heyday of CD sales. But the shiny little discs still have their devotees. As this chart by Statista shows, millions of people continue to purchase CDs ever year.<p>Given that the sound quality of CDs is superior to streaming services like Spotify or Apple Music, …

Audiophile

The Complete Guide to Getting Started With Facebook Ads

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it's not without its questions.<p>This story originally appeared on Buffer<p>Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And …

AdWords
Marketing

4 Ways to Promote Your Products on Social Media

Shares 8K<p>Do you want more sales from social media?<p>Looking for new ways to share your products on social?<p>The latest features from Pinterest, Snapchat, …

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to …

Marketing

20 Ways to Grow Your YouTube Live Audience

Your YouTube channel allows you to build a top-quality live-event series that connects with viewers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Livestreaming is this year's hottest trend to connect brands and customers. Conference organizers livestream as a way to share selected …

Marketing

10 Must-have project management apps for entrepreneurs

Share23<p>Tweet<p>Share113<p>+16<p>Shares 142<p>Trying to manage a project without project management software can turn into a Godzilla-like apocalypse quickly. …

How to Build a Marketing Campaign that Appeals to Generation Z

Technology enables brands to connect with audiences on a personal level cost effectively, at incredible scale. Facebook, Twitter, and Snapchat all …

Marketing

Taylor Swift Made More Money in One Year Than Beyoncé, Jay Z, and Justin Bieber Combined

Taylor Swift hasn’t released a new album since 2014, but she tops the latest <i>Forbes</i> list of the highest-paid living musicians, pulling in $170 million …

Jay Z Made As Much Money As Beyonce In 2016 And He Didn’t Even Need A Tour

Mr. and Mrs. Carter grew some lemons, turned into <i>Lemonade</i> and are now laughing all the way to the bank, according to Forbes’ latest highest-paid musicians list. While usual suspects Taylor Swift, Diddy, Adele, Dr. Dre, etc., make the cut, Jay Z and Beyonce are the only husband and wife on the list. …

Urban Culture

Spotify launches new series of original recordings called Spotify Singles

Music streaming startup Spotify is introducing a new series of original artist recordings called Spotify Singles. The company plans to record a couple of songs from each artist in its in-house New York studio and update the main Spotify Singles playlists every Wednesday.<p>As the name suggests, the …

Spotify

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes.<p>I read …

6 Simple Options for Financing Your Startup

The biggest challenge in any startup is always funding. It does not matter whether you have an award winning product, or the next big invention if …

Venture Capital

Social Marketing: How to Tap into the Potential of Social Media to Reach Today’s Consumers

How are marketers using social media today? Simply Measured recently conducted a survey to discover key trends, successes, and challenges in the …

How These 3 Top CEO's Use Social Media To Build Their Brand

When it comes to social media most top executives in companies prefer to remain in the background. In fact, a study from CEO.com showed that 61% of CEOs in the Fortune 500 still have no presence on social media. Of the ones that have a presence most of them only have a LinkedIn account which they …

Public Relations

7 Tips for Running a Successful Social Media Marketing Campaign

In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important …

Marketing

Content Marketing Has Matured. Has Your Strategy? | Inc.com

Content marketing continues to evolve as part of the overall marketing mix. In fact, for many marketers, it has risen to the tactical forefront particularly given digital advertising issues like "banner blindness," low click-through rates, viewability and fraud concerns, not to mention the rise of …

Marketing

Convert Likes To Leads With These Facebook Marketing Tips | Affiliate Marketing Programs

Many people have an interest in marketing through Facebook, as it is such a popular site. If you share this interest, you should spend some time …

5 Social Media Tips You Aren't Using That Can Lead to More Distribution | Inc.com

Last week, my marketing team returned from HubSpot's annual INBOUND conference where they not only got to see Anna Kendrick, Trevor Noah, and Alec Baldwin, but they also got to learn more about content marketing (equally exciting, I know).<p>And one of the major content marketing trends we're paying …

Marketing