Kwame Walker

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If your resume shows any of these 7 things, it may cost you a job

While 75% of millennials think “job hopping” looks good, new numbers show that this may not be the case for tech employees. New research from …

Employment

11 Common Misconceptions about Using Data in Marketing

geralt / PixabayInformation is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more …

Marketing

So You Want To Start A Fitness Franchise?

<i>Q+A with Katya Stromblad, Club Pilates</i><p>Los Angeles-based Katya Stromblad spent 10 years working for Avery Office Products after graduating with an MBA from USC and an undergraduate degree from UCLA. After having children, she realized that counting the number of years that she’d survived corporate …

Entrepreneurship

Influencer marketing is about community, not a campaign

DIGITAL MARKETING<p>It’s a subject on many executives’ minds – but how is influencer marketing best deployed?<p>25 April 2018 | Shares<p>Neal …

Marketing

LinkedIn e-book offers PR and marketing tips

Integrating organic (nonpaid) and paid strategies may be the key to more effective PR and marketing on LinkedIn.<p>That’s the main message in LinkedIn’s …

Public Relations

12 Things You May Need to Update NOW in Your Employee Handbook - Small Business Trends

Have you updated your employee handbook recently? If not, it could be out of date in regards to changes to local, state and federal laws, as well as …

Small Business

16 Things Every Leader Should Know

Leadership books are helpful, but sometimes your leadership approach can pivot on a simple quotation.<p>Having spent the past 25 years both serving leaders and leading others myself, I've accumulated some practical perspectives on leadership. Your time is valuable, so I've boiled them down to …

Leadership

How to Use Virtual Reality in Your Digital Marketing [Infographic]

I recently spent a weekend at my sister's house. More accurately, I spent a weekend in her virtual reality (VR) room, playing one mind-blowing game …

Virtual Reality

How to Build a Community Around Your E- commerce Business

Once you have identified your audience, you can find the right means to connect with them<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Global retail sales of e-commerce is expected to generate about …

eCommerce

Starting a Franchise But Need Financing? Here's What to Do.

Getting capital is no easy feat, especially for first-time franchisees.<p>This story appears in the May 2018 issue of <i>Entrepreneur</i>. Subscribe »<p>In theory, getting a loan for a franchise business should be easier than financing a new startup. You have brand recognition, a proven track record and hard …

Small Business

Learn to Build your First Chatbot

Businesses of all types are leveraging chatbots to interact with their customers via natural conversations, allowing customers to discover, learn and …

Chatbots

15 Traits of Failing Entrepreneurs You Should Avoid

Success becomes a lot harder if you have these 15 traits<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Several years ago, we rented an office in a co-working space. Most networking and training …

Entrepreneurship

How These 3 Brands Are Taking Loyalty Beyond Points

It’s time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers.<p>Now that …

Customer Experience

Things You Didn't Know About Social Media Marketing

Visuals help in increasing user-engagement and their levels of interest<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Lately, it seems that businesses of all types are engaging themselves in marketing …

Marketing

Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant

Narrative memos have replaced PowerPoint presentations at Amazon. Here are three reasons why.<p>In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. What Bezos replaces it with provides even more valuable insight for …

Public Speaking

4 Tools to Help Rank Your YouTube Videos

Shares 0<p>Are your YouTube videos ranking in YouTube search?<p>Looking for tools to optimize your titles, keywords, and tags?<p>In this article, you’ll</b> …

Google Trends

3 Books That Will Immediately Sharpen Your Mind

Reading inspires so many. Here are the top three books that have changed my life.<p>Books sharpen our minds.<p>When was the last time a book shifted your outlook? Stirred your heart? Challenged your biases?<p>If you're like me, you know reading is a vital part of each of our journeysif we want to grow as …

New York City

Study: 92% of marketers plan to ramp up Instagram influencer efforts

Brief:<p>Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released …

Public Relations

Influencer Marketing Category Archives - Jeffbullas's Blog

Influencer marketing may seem like a new trend. But it has actually been around since at least 1760 when Robert Wedgwood of Wedgewood China boosted …

Marketing

McDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time Billboards

Out-of-home work is having a moment right now, and McDonald’s it taking full advantage of that. Earlier this week the brand celebrated its 30th …

McDonald's

Building a Successful Brand Requires You to Keep This 1 Thing in Mind

Building and nurturing your brand takes time, but it's not hard and the rewards are well worth it.<p>No one will dispute having a strong corporate brand is an important part of your marketing mix. Where some people get stumped is when the brand is themselves, especially if they're not a celebrity. …

Marketing

How a Facebook Page Can Help Promote Your YouTube Videos

If you haven't already set up a Facebook page for your business, now's the time to set one up: It can help easily increase page views of your YouTube videos.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Jason R. Rich’s book</i> Ultimate Guide to YouTube for …

InterAct

Rashaun Williams Is a Venture Capitalist Who Gives the Game Away for Free; Have a Seat and Learn Something

Rashaun Williams is a recovering investment banker and current venture capitalist. He worked at Goldman Sachs and other firms for 13 years before …

Venture Capital

For Online Shoppers, Photos Can Influence a Purchase | eMarketer Retail

Being able to touch and feel a product is important to many consumers, but it's not really an option when it comes to online shopping. Instead, …

eCommerce

How Humble Leadership Really Works

When you’re a leader — no matter how long you’ve been in your role or how hard the journey was to get there — you are merely overhead unless you’re bringing out the best in your employees. Unfortunately, many leaders lose sight of this.<p>Power, as my colleague Ena Inesi has studied, can cause leaders …

Employment

Four Critical Things To Remember When Preparing For The Future Of Marketing

As an academic who studies the intersection of marketing and technology – and as the Director of the Oxford Future of Marketing Initiative at Oxford University’s Saïd Business School – I am often asked to opine on what I think the future of marketing will look like 1, 2, 5 or even 10 years from …

Customer Experience

9 Simple Tips to Start a Successful Business

Starting a business is daunting and over 80% of businesses usually fail in the first 2 years. So what can you do to help reduce the risks?Here are 9 …

Small Business

11 Ways to Promote Your Business When You Don't Have a Marketing Budget

Promoting a business can seem daunting for small business owners who have little to no money in their marketing budget. Fortunately, in this digital …

Small Business

Stock Picks From Top Money Managers at the Sohn Conference

Here’s a roundup of pitches by the biggest hedge fund managers that presented today at the 23rd annual Sohn Investment Conference, one of the …

Social Media

Does Your Local Social Media Strategy Contain These 3 Elements?

Social media marketing is only one of many digital marketing channels a small business should integrate into its overall marketing strategy. While …

Public Relations