Kushma

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How To Budget Next Year’s 2,000 Working Hours

Thinking differently about the time you have could put your work into perspective.<p>There are 8,760 hours in a year.<p>If you work full time, you’ll spend about 2,000 of those focused on your job. Sure, you may spend more than 40 hours at the office most weeks, but you likely take breaks. You take major …

Why digital marketing and salespeople urgently need to get together

<b>Both the sales and marketing functions have been significantly impacted by the arrival of the connected customer plus a new set of digital tools,</b> …

What is online reputation management and should you use it?

<b>“You’re getting a bad rep, young man. Smoking in the toilets. Bunking off early. Listening to rock and roll music. What are you rebelling …

The role of the 'Chief Marketing Technologist'

<b>Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and</b> …

12 free email marketing templates for small businesses

<b>We love email marketing here at Econsultancy. It may not be the hippest, sexiest method of driving traffic to your business but by gosh it …

9 Tips for Retailers to Generate More Online Sales in 2015

<i>Paul Rogers is an experienced ecommerce customer acquisition consultant who works with retailers from all over the world, primarily on the Magento platform.</i><p>Following on from the busy holiday peak, now is the perfect time to start thinking about how you can generate more revenue via your e-commerce …

The Most Important 20 Minutes of the Day

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What are the most important moments of the day? The 20 minutes you commit to planning.<p>You're thinking, Planning? Yuck.<p>I know for some people it's a dreaded word, but don't worry. I'm not talking about writing a business plan or setting …

10 Ways for Software Companies to Keep Customers Around

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Customer churn is a key performance indicator software-as-a-service (SaaS) firms need to track and control. When churn happens, clients stop using the product or service, switch to a competitor, or move to an in-house alternative.<p>As …

4 Reasons Why an Online Business is the Best Investment You Will Ever Make

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs are a rare breed of individuals who are constantly exploring new business opportunities. Some seek out new opportunities on their own while others are constantly being pitched new ideas.<p>The majority of opportunities, no …

5 Immutable Habits of Highly Effective Guerrilla Marketers | Inc.com

Companies are in business to make money, and of course the way they do that is by selling products or service that people or other businesses need. However, it's one thing to produce something of use to someone else, and it's another thing altogether to get the word out to potential customers who …

5 Metrics Every Marketer Should be Watching

You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.”<p>The internet has given marketers many things, one …

14 Restaurant Marketing Tips – Success Online and in the Restaurant

It may be time to dust off your restaurant marketing plan and take a closer look at current trends and case studies of other successful businesses. …

Storytelling 101: 3 Tips for Creating Compelling Content Marketing | Inc.com

There's nothing better than a good story--whether delivered over a pint at the pub, from a 60-inch flat screen in front of the sofa, or viewed on your phone while waiting in line at the grocery store. Good stories suck you in with characters who face gripping challenges. Whether it's a movie, a …

10 Outbound Marketing Strategies And Online Resources To Explore

DINOSAUR PHOTO CREDIT: Courtesy of the Library of Congress: LC-H261- 7051 [P&P]Outbound marketing isn’t the dinosaur you might suppose it to be.Sure, …