Ksenija Sevo

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Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead

Brands are shifting more of their spending into things like experiential events, live social media campaigns, and influencer marketing.<p><i>How effective is Google AdWords? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand</i> …

Public Relations

How To Be An Expert In Social Media

Social networks are always evolving; an evolution that informs you from which are the sites that mark trend within your industry to what are the last functions of Facebook and who the influencers in Instagram is. Also, every time you open your laptop you realize that there are new social …

Having ADHD made me more successful — here’s how you can, too

Having ADHD is paradoxical. There are amazing highs and soul-crushing lows. You can be on top of the world, while secretly sure you can’t accomplish …

Inside Birchbox’s 40-person social media war room

On September 14, Birchbox’s seventh anniversary, the beauty retailer and subscription company held its fourth annual Customer Appreciation Day, a …

eCommerce

10 Social-Media Trends to Prepare for in 2018

Powerful social-media trends affecting both users and brands are strengthening and accelerating.<p>In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 …

The 3 Components of a Brilliant Marketing Plan

Your business doesn't need a complex marketing strategy. It needs simple examples of these three components.<p>Anybody can write a marketing plan. Heck, there are dozens of templates and examples available on the Web for every type of business strategy. Writing a <i>brilliant</i> marketing plan, …

Marketing

10 Marketing Influencers That Every Entrepreneur Can Learn From

Keep up with the trending social media topics with these influencers.<p>Founder, Market Domination Media®<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing and influencer marketing are …

Marketing

Influencer Marketing The Gen Z Way

Just as brands finally started to figure out what Millennials want, a new demographic has taken center stage. Enter Generation Z, a formidable group …