Kritika Kapoor

12 Flips | 1 Magazine | 4 Following | 3 Followers | @KritikaKapo2015 | Keep up with Kritika Kapoor on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kritika Kapoor”

Facebook steps up competition with YouTube with ad-supported videos

Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambition<p>Videos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from those …

Social Media

Skip Googling With Facebook’s New “Add A Link” Mobile Status Search Engine

Mobile link sharing is a clumsy rigmarole of app switching and copy & pasting. So to get more people posting links, Facebook is testing an in-app keyword search engine that lets you find websites and articles to add to your status updates.<p>Alongside buttons to add photos or locations, some iOS users …

IMS Health Acquires Dataline Software, Extending Real-World Evidence Technology Platform and Application Suite

DANBURY, Conn., May 06, 2015 (BUSINESS WIRE) -- IMS Health IMS, +26.56% has acquired Dataline Software, a leader in Big Data analytics for …

Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger

One of the companies in the frame as a potential buyer of Nokia’s Here mapping division has quietly inked a deal with the Finnish company to power mobile maps. Facebook is now using Here maps for its mobile web version, and it is also running a test for Here to power location in native apps like …

Google tests putting more tweets in your mobile search results

A few months ago, Google reached a major deal with Twitter that gave the search engine much broader access to the thousands of tweets posted every minute. And now the company has started integrating them into search results on smartphones. As picked up by <i>Search Engine Land</i>, Google has begun showing …

Heal Wants To Be The ‘Uber’ For Doctors Making House Calls

These days you can take yourself to the doctor or teleport the doctor to you from a mobile device. Now Heal, a startup out of Los Angeles, wants to take us back to an era of old-fashioned house calls by ‘ubering’ a doctor to your door.<p>We’ve written about marijuana delivery services that will ‘uber’ …

The biggest difference between Google and Facebook — explained by someone who has worked at both

Each company is known for their perks and giant sprawling campuses, but, as it turns out, the culture in each company is quite different.<p>Paul Adams, the vice president of product at Intercom, worked at Google for three years, between 2007 and 2010, before leaving for Facebook, where he worked …

Social Media

U.S. prescription drug spending rose 13 percent in 2014: IMS report

(Reuters) - U.S. spending on prescription medicines jumped 13 percent to $374 billion in 2014, the biggest percentage increase since 2001, as demand surged for expensive new breakthrough hepatitis C treatments, a report released on Tuesday showed.<p>Demand for newer cancer and multiple sclerosis …

Trish Nettleship of UCB Pharma on integrating social media with legal requirements

Legal requirements in social media can be overwhelming — but they’re a reality social leaders have to face.Make legal your partner — not your blocker …

Social Media

Facebook just filed a fascinating patent that could seriously hurt Google's ad revenue

The patent application, published Thursday, details an ad exchange that combines an advertiser's data with Facebook's own social graph to find users that match a given profile — say, a woman in her 30s, who has recently bought a pair of sneakers, and who reads articles about running.<p>The exchange …

AdTech

IMS Health's Social Media Analytics Solution Named a Leader by IDC MarketScape

DANBURY, Conn.--(BUSINESS WIRE)--IMS Health (NYSE:IMS) has been named a leader in IDC Health Insights’ assessment of social media and analytics …

Social Media