Kristine Root

35 Flips | 4 Magazines | 2 Likes | 7 Followers | @KristineRoot | Keep up with Kristine Root on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kristine Root”

Small Business Marketing: Brands On A Budget

Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and …

7 SEO Secrets Every Marketer Should Know

Search engine optimization has come a long way from being dominated solely by black hat marketers to become more focused on the ultimate user …

SEO

Marketing School | Digital Marketing | Online Marketing: How You Can Get the World's Top Marketers to Share Their Secrets with You | Ep. #552

In episode #552, Eric and Neil explain how you can get the best marketing tactics from other marketers. Tune in to hear how you can learn the latest …

How To Make LinkedIn The Hub Of Your Social Media Strategy

If you’re ready to rocket your career success, LinkedIn is the ultimate fuel. And you can accelerate the results even more by making it the engine behind all of your professional social media activity. Here’s how you can maximize your visibility and your value by placing LinkedIn at the center of …

Social Media

How to Make your Content the Center of Attention (and Grow Your Business)

Get more clicks, likes and most importantly leads for your business.<p>As an entrepreneur getting your business in front of the right customers can be a challenge. One of the best ways to do this is to create engaging content that makes customers want to visit your website, read your content and …

Social Media

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

9 min read<p>This story originally appeared on Buffer<p>Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.<p>It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement.<p>For …

Social Media

The Future of Restaurant Marketing: Are You Ready?

The role of the restaurant CMO has never been easy—and it's not getting easier. Beginning with online ordering, CMOs have found themselves at the …

Facebook Is Testing a Way for Brands to Send Mass Messages via Messenger

Businesses sending out mass messages via Facebook Messenger? It’s being tested.<p>Facebook confirmed to Social Pro Daily that it is conducting an …

Social Media

The Master’s Guide to Facebook Advertising for Events

Billions of people use Facebook on a daily basis. This makes it the perfect place to create and launch a targeted ad campaign for an upcoming event. …

Social Media

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.<p>1 min read<p>Instagram has proven to be the marketing platform of the future, catapulting many brands to new heights with millions of followers scrolling every day. Since the social media app allows companies to promote their …

Social Media

A Simple 3-Step Approach to Successful Social Media Advertising

There's so much to learn with social media advertising that it's difficult to know exactly where to start.<p>14 min read<p>This story originally appeared on Buffer<p>There’s so much to learn with social media advertising that it’s difficult to know <i>exactly</i> where to start.<p>For example, audience targeting, …

Marketing

Digital advertising is faltering — VR and blockchain can help

2017 hasn’t been a great year for advertising. A series of budget cuts, legal action and mounting suspicion about the metrics that form the bedrock of digital models have served to reduce confidence in the industry as a whole.<p>However, this doesn’t need to be the case in the the future. The huge new …

5 Insanely Useful Social Media Automation Tools For Bloggers

Social media is a part of everyday life.Whether you’re using it as part of your business marketing strategy or just catching up with friends (not …

Strategies Most Marketers Misunderstood In Influencer Marketing

Many brands are also switching from celebrity endorsements to influencers, as it becomes and increasingly powerful marketing channel for marketers. …

Marketing

Power couple: Mixed reality will help businesses cash in on both AR and VR

Historically, VR and AR have been seen as two separate technologies both having unique case uses. VR has been embraced by gaming enthusiasts as a way to make their gameplay more immersive and relies on a display that is worn over the eyes, tricking the mind into believing it is somewhere else. AR …

The Hub and Spoke Content Strategy

Content strategy tends to be either overcomplicated or vague. And often both. There's plenty of ways to approach it, but here's a simple template …

If You Want to Expedite Your Success, Learn How to Learn

Learning how to learn has been one of the most important skills I’ve acquired in my life. I learned how to learn in the Dojo (Karate School) and it …

Digital Marketing

The advertising industry has been living a lie

Did you catch that bombshell story posted by BuzzFeed the other day about the super sophisticated online advertising fraud operation?<p>I noticed right away that it was remarkably similar to a piece I'd written for Adweek in 2013.<p>It's not that BuzzFeed plagiarized anything. In fact, their reporting …

How Elon Musk's brother Kimbal Musk is disrupting farming with 'food revolution'

In early November, Musk and fellow entrepreneur Tobias Peggs launched Square Roots, an urban farming incubator program in Brooklyn, New York.<p>The …

Aquaponics

The best places to retire for the adventurous

Growing older can mean growing bolder. Forget golf and games of bridge, head here for the time of your life.<p>Year-round sunshine, a lower cost of living and the desire to experience different cultures are luring thousands of expats to far-flung corners of the globe for their twilight years.<p>From …

8 predictions for the future of IoT in 2017

Every year IoT brings new things to biotechnology, manufacturing, home living and every aspect of our daily lives. We’ve seen it disrupt traditional industries, transform our cities and contribute to the autonomous transport of the future.<p>It sits in an ecosystem where machine learning, AI and data …

Internet of Things

Argentina Food : discover its most representative dishes

The fastest way to make enemies in Argentina is to compare the asado to a barbecue. It’s the same, right? No, the locals will tell you, through …

10 National Parks You Have To Visit In The United States

With the National Park Service reaching the grand old age of 100 years old, there has never been a better time to visit the national parks that are …

Magical Bucket List Moments You Must Experience in South America

Salar de Uyuni, Bolivia<p>Image 1 of 18<p>Once a giant prehistoric lake, this 11,000-square-kilometre desert is now the planet’s largest salt flat. Take a …

South America

8 Picturesque Trails In Utah That Are Perfect For Winter Hiking

This hike is a little more difficult, and is nearly seven miles out and back, so make sure you're adequately prepared before you head out. You'll …

Are You Ready to Drive on Solar Panel Roadways?

By Bruce Lieberman<p>Anyone who's taken a road trip knows how intensely the sun can beat down on the roadway. Could all those rays be converted to solar …

4 Ways to Make Yourself More Productive, According to an Expert

Ever needed to be productive… but you just don’t <i>feel</i> like it? And you literally end up negotiating with yourself in order to get things done?<p>I end up …

Personal Hygiene

Five Productivity Tips For People Who Work For Themselves

As a freelancer or solo founder, staying on task is tough when you’re your own boss. These entrepreneurs share their secrets.<p>“Look over here,” vibrates your phone.<p>“Read me,” implores your inbox.<p>“I’m so cute–take a look at me!” whimpers a puppy video.<p>When you’re building a company, growing a team, …

Project Management

This impressive tool uses big data to predict your future

Internet users leave combined data trail of over 2.5 billion gigabytes a day. That’s a staggering amount of information, and it’s information that can tell us a lot about our futures.<p>Predictive World is a tool combining big data, demographic information and personalized data to give a creepily …

Big Data

23 Companies That Help You Travel The World For Free (And Might Pay You, Too)

Think you can’t afford to go on vacation? Think again.<p>A Wisconsin-based teacher and author with a passion for Spain, Abbey Algiers looks for inexpensive ways to take trips on her summer holidays. So when she discovered Diverbo, she couldn’t believe it. Diverbo offers free vacations for English …