Kristina Keller

205 Flips | 11 Magazines | 1 Like | 50 Following | 52 Followers | @KristinaMarieK | I have many layers. I'm like lasagna.

Here's What to Know to Learn How to Build Your Own Personal Brand

How to Build Your Own Personal Brand<p>Tips on Personal Marketing and Strategy<p>Updated June 26, 2017<p>In this day in age, you need to build your own brand. …

The Ideal Lemon Bar: A Fierce Filling and a Strong Supporting Crust

When the pastry chef Shuna Lydon was preparing for the opening of Bouchon, the chef Thomas Keller’s supposedly casual and impossibly perfect French bistro in Napa Valley, he told her it would be the hardest thing she’d ever done — more difficult than her work creating desserts like white truffle …

Baking

The Best Video Strategy for Every Stage of Your Buyer’s Journey

Planning out a video strategy?<p>Then you know that there are six words that always stand out from the rest:<p><b>Create content that people will …

The Best Drugstore Skin Care Products of 2018

Ask any dermatologist about their favorite skin care products and there’s a good chance at least 3/4 of them come from the drugstore. It’s true—while there are plenty of great luxury options out there, that very same innovation has trickled down into what you'll find on the shelves at your local …

The $74 trillion global economy in one chart

The latest GDP numbers from the World Bank were released earlier this month, and today's visualization from HowMuch.net breaks them down to show the relative share of the global economy for each country.<p>The full circle, known as a Voronoi Diagram, represents the entirety of the $74 trillion global …

This French startup is trying to take away one of Amazon's crucial advantages over small businesses

And this huge size helps reinforce its dominance, allowing it to offer a huge selection of items at cheap prices. Even if smaller businesses can compete with its product range in narrow fields, it's hard to keep up with it in other areas — like delivery, where the Seattle company offers relatively …

5 Things To Look For In The First 5 Minutes Of An Interview

I was traveling, and it was a rushed day at the airport. I went into a shop to quickly pick up some headphones but was inevitably stopped by a salesguy named Joe.<p>I cut him off a few seconds into his sales pitch, because I had to catch a flight in a terminal that was nearly half a mile away. …

9 ways to be more persuasive every day, backed by research

Think about all the extremely successful people you know. I guarantee they're incredibly good at selling themselves, selling their ideas — in short, they're incredibly good at persuading other people.<p>Maybe that's because selling is the one skill everyone needs to be successful?<p>But being persuasive …

With email marketing, timing is everything

To reach consumers through email, when you decide to hit “send” is almost as important as the content of your message.<p>To resonate with busy …

The 25 Most Popular Recipes of the Summer

Pull up a chaise lounge next to the grill and pour the frosé—these are the 25 recipes you loved most this summer.<p><b>There's a reason we wait all year for summer</b>. License to wear sunglasses and lightweight clothes aside, we live for the bounty of tomatoes, corn, and eggplant. We pull up our chaise …

4 Morning Rituals to Keep You Productive All Day Long

Most of us work long hours: 40, 50 or even 60 hours each week. But chances are, given distractions like online entertainment, office snacking habits …

Time Management

Brilliantly Mundane: 9 Ways Boring Brands Turned Ugh, Meh, And Bleh Into Big Business

Oscar, Acorns, Dollar Shave Club: Boring brands are the new cool kids. Here are nine key insights into their success.<p>Health insurance. Bras. Tax prep tools. Investment products. Chinos. These aren’t products that people are typically excited to talk about, let alone shop for. Yet these product …

We Taste-Tested and Ranked 8 Chocolate Chip Cookie Recipes

Everyone’s got their go-to chocolate chip cookie recipe, but why settle for a good recipe when you can have a reputation as that girl who makes the …

4 Ways to Learn Anything in 20 Hours

<i>“Live as if you were to die tomorrow. Learn as if you were to live forever.”</i> — Mahatma Gandhi<p>What if you could learn anything in 20 hours, what would …

These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we …

Social Media

After The Gold Rush

The startup gold rush of the last ten years is over. Sorry. Those hordes of ambitious entrepreneurs still stampeding to the Bay Area in the hopes of building their Minimum Viable Product, getting into Y Combinator, and growing their app into the Next Big Thing–they’re already too late. That era is …

Innovation

White House Forms “Dream Team” To Combat ISIS On Social Media

Call it the T-Team. The Obama administration is bringing together some of biggest names in tech to tackle ISIS online.<p>Executives from Apple, Twitter, Snapchat, Facebook, and MTV met at the Justice Department on Wednesday to discuss a new project nicknamed “Madison Valleywood,” a combination of …

Lenovo announces new Windows 10 laptops, Android tablets and smartphones

At Mobile World Congress 2016 in Barcelona today, Lenovo unveiled a slew of new products. The Chinese company announced two Windows 10 laptops, a Windows 10 tablet, three Android tablets, two Android smartphones, and a global wireless roaming service called Lenovo Connect.<p>Lenovo, which is the …

Why Video is the Social Media Trend to Watch in 2016

Video isn’t just an important part of the online experience; increasingly, video is the internet. Social video has exploded in the past year and we …

Inside the world's 8 best advertising campaigns of 2015

But what makes these successful campaigns different from the ones we avoid? The Gunn Report just produced its list of the most successful advertising campaigns of 2015, along with insights into each of the top 8's strategy, media execution and effectiveness.<p>The report identifies the most awarded …

We got 10 CEOs to tell us their one killer interview question for new hires

Where do you see yourself in five years? Tell me about a time when you showed leadership. What is your biggest weakness?<p>These are the standard questions that job candidates face during interviews. And by now, everyone also has standard answers. (“My biggest weakness? I work too hard.”)<p>As you scale …

Employment

How to Make the Best Chocolate Chip Cookies You've Ever Eaten (in 5 Easy Steps)

The truth about sex and pizza also applies to chocolate chip cookies: There are many, many ways to make them (over 50 recipes on this site alone), …

Dessert

Facebook Is Causing Serious Android, iPhone Problems

As Shirley Bassey once sang, “It’s all just a little bit of history repeating”… and Facebook users on the world’s most popular mobile operating systems are again finding this out to their cost.<p>Two studies conducted by English heavyweight newspaper The Guardian have discovered that Facebook and its …

Apps

The best agency employee welcome kits

Agencies don’t do much half-heartedly (except perhaps make Powerpoint decks.) So the arrival of a new employee is often a big deal.<p>Most agencies …

Advertising Industry

5 Proven Ways Remarketing Will Make Your Business Ridiculously Successful

Updating your brand strategy can accelerate growth and make 2016 a breakout year for your business. Here are a few ways technology can help you with remarketing your brand.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know</i> …

AdWords

Here's the One Mascara Hack Makeup Artists Think You Should Know

If only applying mascara was as simple as swipe, swipe, swipe. Truth be told, there's an art to coating your lashes just right. (FYI: There's actually a perfect number of strokes that yields a perfect no-clump effect. Who knew?) While we apply it daily—and think we're experts in the stuff—there's a …

Makeup

The 7-Product Guide to Model-Off-Duty Skin

How to perfect that "no makeup" makeup look courtesy of one of Korea's premiere glam gurus.<p><b>Your Best Year Ever continues! All throughout December, Charlotte Cho,</b> <b>the creative force behind Soko Glam and author of The Little Book of Skincare, will help you eradicate dull December skin.</b><p>Some things I …

13 Beauty Trends to Look Forward to in 2016

Heavy contouring is out, y'all.<p>Contouring had a huge moment in 2015 — remember clown contouring and henna contouring? — but the pendulum is going in the other direction in 2016. Makeup is going to go au naturel. Read on for 13 beauty trends you can look forward to next year.<p><b>1. Smoky Eyes:</b> Sexy, …

Jenna Wolfe's Easy-To-Follow Tips for Major Weight Loss - Great Ideas : People.com

Personal trainer and <i>Today</i> show lifestyle and fitness correspondent <b>Jenna Wolfe</b> believes the best way to achieve weight loss is through making …