Kristina Bonitz

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The way you buy apps is about to change

Subscription-based buying has finally broken out of its telecom, video and music niche. Soon, it might turn the rest of software into rental-wear.<p>It only takes a cursory glance at your monthly credit card bill to see why. You might be surprised by how many monthly payments you have slowly …

Why Everyone At Your Company Should Have This Simple Job Description

For leaders of entrepreneurial organizations, nothing is more important or challenging than building the right team.<p>Startups and small businesses are dynamic environments that require people to think on their feet, identify challenges, and take unilateral action on a regular basis.<p>That’s why we’ve …

Leadership

Machine Learning is About to Turn the Marketing World Upside Down

<i>Steven Wong is CMO and Derek Slater is content director at Ready State, a digital-marketing agency in San Francisco</i><p>Scene: It’s 2017, and your CEO calls you in. She asks about your market segmentation—you have five personas, based on demographic data. Then she hands you a report from the data …

A roadmap for America’s transportation future

Department of Transportation Secretary Anthony Foxx talks high-tech cars and infrastructure as a vehicle for equality<p>At the beginning of the Obama administration, it would have seemed fantastical to think the Department of Transportation (DOT), an agency popularly known for highways, would be …

Autonomous Cars

Respected Designers Share 25 Books You Must Read To Improve Creativity

Recently I interviewed respected designers and asked them about the books that influenced their thinking and skyrocketed their careers. Then Visme reached out with an infographic they made to illustrate these interviews.<p>Here is an infographic featuring 5 designers sharing their top 5 books ranging …

Burger King

7 Horrible Ways to Lead a Team (and the 1 Mistake Everyone Makes)

If you do this, you are not a leader.<p>Leadership is not, "Hey, you, go do this thing for me."<p>When we think about leadership, we tend to think in terms of hierarchy--those at "the top" are considered "the leaders" and those at the bottom are considered "the followers."<p>The problem with this sort of …

Leadership

How Junk Science Set HR Back Fifty Years

Every young person has had the same experience I’ve had — the experience of hearing older people talking about serious topics you don’t understand and assuming they know what they’re talking about, then later finding out they don’t.<p>That’s what happened to me as a young HR person. I got into HR in …

Bad Science

Building A Modern Brand: Strategy, Creativity and Agility

Building brands in the mad men era was a relatively straight forward endeavor…<p>A brand needed to effectively communicate its value to the consumer, …

The role of design thinking in innovation

Innovation is everywhere at the moment — or, more accurately, there are countless blog posts about how important it is and how companies that fail to …

Stephen Surman: Why You Should Scrap Your Digital Strategy

Stephen Surman<br>Head of Global Digital and Social Media<br>Mead Johnson Nutrition <br>@stephensurman<p>Your digital strategy is confusing your agencies and your …

Marketing

Brand First, Digital Second. How Digital Marketing Should Change In 2016.

I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and …

Why the Marriage of Data and Creativity Is Critical for Improving Brands’ Bottom Lines

In the constantly shifting and often convoluted world of media, two major industry movements are currently under way that will shape how content is …

AdTech

Karriere: Warum viele Millennials wirklich ihren Job wechseln wollen

Einer weltweiten Umfrage zufolge wollen zwei Drittel aller sogenannten „Millennials“ innerhalb der nächsten vier bis fünf Jahre ihren Job wechseln. …

All those office perks? They're ruining creativity.

It's a new year and that means new bean bag chairs. Chances are high that someone in your office — the Chief Innovation Officer, perhaps, or the Senior Motivational Poohbah — will decide that your firm is not innovative enough, not creative enough, for the year 2016. Action will be taken. Free …

How Marketing Will Change In 2015: The Creative Forecast

Top agency, digital and brand players weigh in on the year to come.<p>It’s a new year and time for prediction and anticipation. How much mobile-first, e-commerce-driving engagement will you be programmatically integrating into your 2015 360 strategy?<p>Marketing has made real, beyond-buzzword shifts over …

Kendrick Lamar Is Making History With His "Untitled" Series, Not Records

Toward the end of his electric performance on <i>The Tonight Show Starring Jimmy Fallon</i>, Kendrick Lamar let it be known:<p>"You ain’t gotta tell me that I’m …

Rap & Hip-Hop