Krishna Chaitanya

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Seoul: Asia's new fashion window?

Move over Hong Kong, Tokyo and Singapore.<p>Seoul is emerging as Asia's new fashion showcase, with the world's top luxury firms seeking to cash in on …

YouTube reportedly plans to offer brands more transparency for viewed ads

YouTube could be gearing up to let brands utilize third-party services to help them determine which ads are actually being seen by viewers. By doing so, the company could help brands verify the benefits of doing business with the video social network — especially important following complaints by …

Advertising

The Big Four of Kpop on YouTube - Subtitles Please

Back in 2008, JYP gained popularity with Wonder Girls’ Music Videos going viral on YouTube, making the agency realize the potential of KPOP in the …

K-Pop

TV industry will be redefined in the Internet plus age[1]

In the Internet plus era, what is the future of the TV industry? It became the most discussed topic during the 21st Shanghai TV Festival, which …

Content Marketing 101: All You Need To Know To Grow Your Business

It was a paperback book that someone I trusted and respected had recommended.<p>Its title was good but not <i>great</i>.<p>The headline wasn’t so compelling that …

Nature and Asian Pluralism in the Work of Miyazaki Hayao

Here in his own country, Miyazaki Hayao is regarded as a kind of national treasure, the beloved creator of animated films that embody Japanese values …

Content KPIs that Really Matter

With the social, mobile age finally underway, content media consumption habits have evolved, and publishers are challenged to identify the central …

Marketing

What I learned from trying to fix the Ghost Referrer Spam in Google Analytics

Failure is a great teacher, and I think when you make mistakes and you recover from them and you treat them as valuable learning experiences, then …

Analytics

Virgin TV Edit | TV, Sport, Movies & More

The Beginner’s Guide to Facebook Marketing: Master Organic & Paid Reach

70% of marketers use Facebook to gain new customers, while 47% of marketers say that Facebook is their number one influencer of purchases, according …

5 Shows That Can Get Anyone Addicted To Korean Variety - Subtitles Please

Kpop might be a global phenomenon, but the platform that makes the artist and their songs famous, at least in the local market, is Korean Variety. …

Director Hideaki Anno Laments Over Anime's 'Decline'

Acclaimed anime director Hideaki Anno has revealed his growing concern over the current state of Japanese animation in a recent interview with …