Kratika

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How the World’s Oldest Company Reinvented Itself

The decline in demand for paper hit Stora Enso hard. By 2011 the pulp and paper giant — the world’s oldest corporation, dating back to 1288 — had laid off over one-third of its 30,000 employees. Though profitable again, the company needed to transform itself into a global renewable materials …

Management

How to Rediscover Your Inspiration at Work

When we’re inspired, our work hums. We have a sense of purpose, buoyed by the feeling that our talents are being put to good use. We’re doing what we <i>should</i> be doing. And then, just like that, inspiration evaporates. Perhaps a negative comment from your boss deflated you or you’re not excited about …

Creativity

20 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

Creating social media content takes time. And creating great social media content takes even more time.<p>You don’t just need to think about what types …

Infographics

Content as a Service Is the Next Evolution for Marketing

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing has quickly become one of the most important …

Marketing

How to Manage Your Star Employee

Managing your star performers should be no sweat, right? After all, they’re delivering results and exceeding targets. But don’t think you can just get out of their way and let them excel. They require just as much attention as everyone else. How do you manage someone who is knocking it out of the …

Digital Marketing

How to Get Excited About Topics That Bore You

I used to be <i>the</i> prototypical young mathphobe: I flunked or barely passed any math course I was forced to orbit. For me, graduating from high school was thrilling in that I would never have to touch a math or science book again. Math not only didn’t make sense but was also worthless and painfully …

Mathematics

How AI Is Streamlining Marketing and Sales

In 1950, Alan Turing, already famous for helping to crack the German Enigma code during World War II, devised the Turing test to define intelligence in machines. Could a computer, Turing asked, fool a human into thinking he was interacting with another person, or imitate human responses so well …

Artificial Intelligence

How to Prioritize Your Company’s Projects

Every organization needs what I call a “hierarchy of purpose.” Without one, it is almost impossible to prioritize effectively.<p>When I first joined BNP Paribas Fortis, for example, two younger and more dynamic banks had just overtaken us. Although we had been a market leader for many years, our new …

Management

Social Media Works for B2B Sales, Too

The chief marketing officer at a major technology provider recently voiced concerns that I’ve heard from several other CMOs: “Our customers have gotten way ahead of our sales efforts. Too often, we’re not even getting invited to the dance.” This tech company’s website, like many others, overflows …

Marketing

6 In-depth Resources To Master Gamification

There are loads of articles and videos about Gamification basics and what game mechanics are all about. <br>But are you looking to challenge yourself? …

Gamification

26 Gooey Pasta Bakes You'll Want To Eat All Week

Lovin' in the oven.

Would you eat ice cream from 300 years ago?

Kensington Palace has decided to reincarnate ice-cream recipes from the Georgian era. But can they possibly be better than modern ice-cream?<p>You’d think that three centuries of culinary advances would have improved our kitchen techniques, wouldn’t you? Turns out you might be wrong, according to …

Salesforce: McDonald’s has captured the future of marketing

No longer heavily reliant on traditional TV advertising, McDonalds has tuned into a more holistic digital strategy to capture the attention of the …

Marketing

Marketing: 3 Reasons To Tell A Story, Not Sell Technology

In these fast paced times Marketing’s role has become much more complex amid the cacophony of noise from social networks, new media, the proliferation of mobile devices, changing TV viewer habits. To manage this, organizations must turn their attention to storytelling. 97% of CMOs think <i>marketing</i> …

Marketing

These 25 pictures will make you completely re-evaluate your existence. Just WHOA.

Sometimes we need to stop and think about what’s around us to be aware of what and who we are, and believe me, scrolling through this post will …

Los Angeles

Dulce de Leche Cookie Bars

Preheat the oven to 350 degrees F. Line a 9-inch-square baking dish with foil, leaving a 2-inch overhang on two sides; coat the foil with cooking …

Gluten-Free Fudge Brownies

MAKES 24 Servings<p>Just what we want a gluten-free brownie to be: rich and super fudgy. Beating the eggs and sugar for a long time incorporates air into the batter, making for a crackly crust when baked.<p>Print<p>Ingredients<p>1 cup pecans (optional)<p>1½ pounds semisweet chocolate, divided<p>6 tablespoons …

Dessert

Marbled Mint-Chocolate Pudding

6 Servings<p>For this chocolate pudding recipe, gently drag some of each custard layer through the other to get the cool black-and-white swirled effect.<p>February 2015Print<p>Ingredients<p>mint custard<p>4 ounces white chocolate, chopped<p>¼ teaspoon mint extract<p>1 cup heavy cream<p>¼ teaspoon kosher salt<p>2 large egg …

Dessert

Managing Performance When It’s Hard to Measure

Organizations of all kinds have long struggled to accurately measure the performance of individual members. The typical approach is to assess an individual’s performance against a metric usually tied to whether or not they performed a task and the amount of output they generated by doing so. …

Management

3 Reasons Customers Don't Care About Your Content

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing is one of the most powerful strategies businesses can use to cultivate relationships with existing followers and reach new customers, but far too many brands fail to utilize this technique properly.<p>According to a recent …

Marketing

The Best CMOs Combine 4 Leadership Styles

I’ve known the Timberland brand from a tender age. My father, who was more or less raised in his family’s shoe factory in Lynn, Massachusetts, became a shoe designer. His claim to fame? He was one of the lead designers to work on that famous boot. The Timberland work boot and the now iconic logo …

Customers

What Is Strategy, Again?

If you read what Peter Drucker had to say about competition back in the late ’50s and early ‘60s, he really only talked about one thing: competition on price. He was hardly alone — that was evidently how most economists thought about competition, too.<p>It was this received opinion Michael Porter was …

Innovation

25 Signs You Need Help Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketers find the right audience for your business and convert passive shoppers into active buyers. The most successful companies in the world get ahead of the competition and thrive thanks to quality marketing.<p>Even if your business is …

Marketing

What Google's Mobile-First Rules Mean For Your Marketing Strategy

Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile apps.

Four-Layer Chocolate Birthday Cake with Milk Chocolate Ganache and Nutella Buttercream

12 Servings<p>This chocolate birthday cake recipe calls for dark chocolate in the ganache to balance out the sweetness of the Nutella. For a more kid-friendly cake, use milk chocolate. This is part of BA's Best, a collection of our essential recipes.<p>Print<p>Ingredients<p>Cake<p>½ cup (1 stick) unsalted butter, …

Dessert

10 Great Social Media Tools to Boost Online Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the past, business was all about “location, location, location.” And it still is, to some extent, but those locations are now online.<p>If you aren’t able to get your message and your content in front of the right online audiences, your …

Infographics

11 Things You Need to Do to Make Your Baked Goods Better

Even the most seasoned baker can use a refresher course now and then—these baking tips will make for better cookies, cakes, pies, and more<p>We'll admit it: Sometimes, we fudge things when we cook. After all, who needs a recipe for simple weeknight pasta? Off-the-cuff roasted chicken is a snap. We're …

Baking

Six things CEOs want from their marketing teams in a digital age

The discipline of marketing is becoming increasingly complex. It’s also becoming more and more technical, along with the rise in importance, and continued proliferation of, new marketing platforms, techniques and technologies.<p>This means it’s all too easy for marketers to get bogged down in the …

Campaign

Content Marketing: Why You Need A Social Media Calendar And How to Create One [INFOGRAPHIC]

Do you use a content calendar to plan your social media posts in advance?<p>Are you wondering why you need a social media editorial calendar for your …