Koop

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Infographic: How to make your content more visually engaging | Articles | Marketing

If a picture is worth a thousand words, some marketers aren’t getting their money’s worth.<p>As attention spans shrink and more companies release …

3 Ways to Use Storytelling to Attract Your Audience

A well-told tale can communicate your brand's purpose and value -- and create loyal customers. Here are 3 ways to do it right.<p>Storytelling has a clear and essential value in marketing -- and no, it isn't simply meant to string customers along on some fantasy. Storytelling helps elucidate your …

Everything you've ever wanted to know about marketing buzzwords (but were afraid to ask)

The old marketing world is as dead as Steven Seagal’s acting career after he became a shill for Vladimir Putin. So much has changed that we might as …

6 Psychological tactics to use when crafting your next social media post

Got a (business) social media account that’s not getting much attention from your followers? The geniuses at ‘Sumo’ reckon that the secret to ‘getting it right’ with your Facebook and Instagram posts lies in knowing these six tips about the human psyche.<p>Let’s jump straight in (because Lorrrrrd …

Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement

Engagement on Facebook Pages has fallen by 20 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by …

Want to Be More Successful? First You Need to Know What Type of Person You Are (Here's How) | Inc.com

I have a friend who is the most diligent professional I know. I've known him for 20-plus years and he never misses a deadline, never fails to hit targets, never fails to follow up... he's the King of Reliability. If he's asked to do it, he'll do it -- no matter what it takes.<p>Yet he's the first …

Diets

I've been coaching successful people for years, and the same trait holds nearly all of them back

As a career and personal growth coach, I've had the pleasure of working with hundreds of top professionals who've achieved truly great things in their lives and careers.<p>Sadly, more often than not, these same high achievers demonstrate one key trait that wreaks havoc on their lives, relationships …

A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps - Copyblogger

Videos are everywhere.<p>They’re on your Facebook feed, your Instagram wall, and they also come up in search engine results.<p>As a former TV journalist, I …

Are You Struggling to Come Up With Ideas for Your Content? | Inc.com

One of the biggest challenges for content creators is coming up with ideas for whatever it is they are going to write about or talk about. We tend to think that our content has to revolve around some earth shattering idea. I struggled with this for years and found content creation exhausting, …

Podcasting

This app will do all the SEO heavy-lifting for you

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

5 Ways to Create Content Your Customers Will Want to Share | Inc.com

What does effective content marketing look like? According to a recent study by the Content Marketing Institute, 55 percent of B2B marketers admit they're not sure.<p>A lot of that uncertainty is due to content overload. The more brands try their hand at being media companies, the harder it is to …

Marketing

What is a Narrative Arc? • A Guide to Storytelling Structure

What is the Narrative Arc? A Guide to Storytelling Through Story Structure<p>July 18, 2017 - Perfecting your Craft - 5 Comments<p>Has anyone ever told you …

How to Make Killer Posts for Social Networks: A Nike Case Study

There are endless ideas for social media campaigns, and sometimes you just don’t know where to start. While some of the most influential and …

Social Media

4 of the Best SEO Tools

Improve Your Marketing Strategy with These 4 SEO Tools<p>Today I have some SEO tools to help you drive more traffic and improve your visibility. Here’s …

Google Says: Here's What To Look For In An SEO Firm

Forbes • Webfia • LinkedIn<p>So, you’ve invested time and money building a great website. But your fancy website is nothing but a money pit if it doesn’t become a revenue generator for your company. It needs to generate a steady stream of qualified traffic, people who are looking for the type of …

7 Great Apps to Help You With Your Side Hustle

If you’re getting ready to start a side hustle, your phones and tablets are about to be put to good use for way more than texting your bestie, checking in with your parents, and making your pet Instagram famous. You’ll need to support your freshly minted entrepreneurial pursuits with social media …

Small Business

David Hare’s 10 Rules for Writers

1. Write only when you have something to say.2. Never take advice from anyone with no investment in the outcome.3. Style is the art of getting …

8 Ways to Monetize Your Blog and Make Money Online

Offering ebooks and other digital products will generate cash.<p>8 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you're just starting out with your blog, it can seem like one of the most arduous and frustrating tasks. With so much information to consume and strategies to …

Marketing

A millennial’s guide to killing it at Instagram

Are you furious that you only have thirty-four Instagram followers? Do you fantasize about becoming the next hottest influencer in comedy? Would you pay real money to know the secret formula of Insta-success? If you answered yes to any of those questions, yikes.<p>Just kidding, who wouldn’t want that? …

Social Media

Meet the film director shining a light on the gentrification of south London

<i>The new film ‘A Moving Image’ reflects on the gentrification of Brixton. Its director Shola Amoo, who grew up down the road in Elephant & Castle,</i> …

Beware the gentrification of ideas: Advice on how the Black community can go from consumer to creator

Black millennials dictate popular culture and Nielsen has the data to prove it.Black millennials are the leading innovators in technology use, …

How the Moral Premise Drives your Story

The Moral Premise in There Will be Blood..ALL great stories have a <b>moral premise</b> – a deep structure that shapes the narrative from below the surface …

How to structure your story: The epic form— A tool to prepare for the journey.

I’ve had some deep conversations lately with people from institutions concerned with the future and innovation. They were all deeply curious about …

5 SIMPLE WAYS TO SHAPE YOUR CONTENT THROUGH YOUR CULTURE

<i>This article originally appeared on Column Five.</i><p>Many content marketers think they’re doing content right. They brainstorm. They monitor upcoming …

An Actionable Guide to Visual Storytelling

15 Tools, Techniques and Examples to Help Cut Through the Noise<p>The world’s biggest brands and ideologies were built on stories. That’s no …

Infographics

9 ways to end your stories

There are endless ways to end stories, but few hard and fast rules. Yet every writer knows that the story must reach a satisfying conclusion.<p>Here are …

Brilliant Storytelling In A 1 Minute Video

In fact, it’s so good, you don’t mind that it’s an ad.<p>Marketers take note: Stop trying to interrupt things we enjoy with ads. It’s a waste of our …

Storytelling With Sound

Although movies are filled with tons of visuals to capture our attention, they would be nothing without sound. Good sound design doesn't simply give …

How to Pick the Best Data Visualization Format For Your Story

If you want to tell a powerful story, data is the way to go. Whether it’s proprietary data, industry research, or public data, there are compelling …

What Science Can Teach Us About Capturing an Audience's Attention | Inc.com

As a speaker, I like to intersperse stories and recommendations throughout all my keynote speeches. For years, I gave my audiences specific take-always which I believed would help them improve their sales.<p>But something funny happened: years later, most people only remembered the stories I told -- …

Darth Vader