Klaus Gastager

190 Flips | 10 Magazines | 5 Likes | 2 Following | 2 Followers | @KlausGastager | Keep up with Klaus Gastager on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Klaus Gastager”

Why Deep Learning Is Suddenly Changing Your Life

<b>By Roger Parloff</b><p>Illustration by Justin Metz<p>September 28, 2016, 5:00 PM EDT<p>Decades-old discoveries are now electrifying the computing industry and …

Artificial Intelligence

Growth Hacking Tips to Increase Your Brand Awareness Via Social Media

Social media algorithms are set up so well for an individual user that they will only see what they want.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Every brand wants to increase their social media …

18 Effective Ways to Grow Your Business with Facebook

With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the …

Understanding the 3 Pillars of SEO—How to Develop a Successful SEO Strategy

There’s a sort of exciting mysticism to the whole practice of SEO. Unlike most marketing disciplines, SEO specialists and researchers don’t actually …

What is vitamin B12 and what are the symptoms of a deficiency?

Our bodies are remarkably adept at absorbing, storing and using vitamins and minerals. But sometimes our diet and lifestyle can make it more difficult to get enough of certain nutrients – which is where deficiency comes in.<p>Lack of sunlight can lead to a deficiency in vitamin D, for example, which …

Chinese authorities nab fugitive in a crowd of 50k thanks to facial recognition AI

A Chinese fugitive was arrested after an AI-powered facial recognition system alerted authorities to his presence in a crowd of 60,000 people attending a pop concert. Welcome to the age of robot snitches.<p>Wanted for “economic crimes,” the 31 year-old man was reportedly surprised when police …

5 Winning Examples of Sales Emails Done Right | Inc.com

According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you're sending a sales email, you need to be part of that 2%.<p>But how do you get someone to not only read your email but take action from it? The key is to write a killer sales …

Marketing

Cold Calling is Dead. Here's an Effective New Approach | Inc.com

Cold calling doesn't work because no one like to be on the receiving end. (and most likely, your sales reps hate it too). Are your sales reps cold calling hundreds of prospects a day without seeing much success? It's time to quit the old-school tactics.<p>Do you like being cold called? How often do …

eBooks

1 Simple Way To Get Found More Easily on LinkedIn | Inc.com

If you want to get any meaningful value or traction from LinkedIn, it's critical you start with a profile that's already optimized.<p>(In fact, I have an entire copy-and-paste LinkedIn profile template you can download right now to build out your page properly.)<p>As you polish up your profile on …

Employment

Want Potential Customers to Remember You? Try One of These 6 Unusual Sales Tactics

These six approaches to sales conversations can refresh your selling style and improve your customer relationships.<p>One of my favorite things about sales is that you don't need to go to school to learn how to stand out from your competitors. Don't get me wrong--business school has lots of uses and …

6 Email Metrics You Have to Track

If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Robert W. Bly’s book</i> The Digital Marketing Handbook. <i>Buy it now from</i> Amazon | Barnes & Noble | …

Marketing

Misconceptions of Social Media Marketing: 6 Myths Busted

Social Media may have started out as a free site “where kids goof off,” but it has now become an important and powerful marketing tool for all …

Marketing

Tips for Successful A/B Testing of Your Facebook Video Ads

coffeebeanworks / Pixabay If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help …

Performance Testing

Keeping Up with the Algorithms (#SMTLive Recap)

Nobody understands the struggle of content creation better than social media marketers. We put so much effort into building the right strategy for …

Marketing

4 SEO Tasks You Should Be Doing Today, But Probably Aren’t

When it comes to site maintenance, every strategist has their own checklist. The real question is how often they update said checklist.<p>By nature, SEO …

How to Use Pay-Per-Click Advertising for your Small Business

While search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they …

AdWords

LinkedIn is rolling out native video advertising & video for Company Pages

LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within …

Advertising

Facial Recognition Used To Fine Jaywalkers By Text Message

A new use has been found for facial recognition.<p>Using artificial intelligence along with facial recognition, jaywalkers are about to get messaged …

Delivering optimized media-rich content for mobile

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made …

Marketing

7 Search Engine Optimization Tools Every Content Publisher Should Know

Publishing content at scale is a painstaking task, even when it’s a labor of love. Continue reading...

Google AdWords

What Is The Future Of Digital Marketing?

History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.<p>After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These …

Marketing

​6 Outdated Social Media Tactics That You Should Not Use | Articles | Digital

If you think that maintaining your monotonous and repetitive social media strategies will amaze you with different results every time, then my …

The workplace of the future

ARTIFICIAL intelligence (AI) is barging its way into business. As our special report this week explains, firms of all types are harnessing AI to …

Artificial Intelligence

A Young Steve Jobs Once Gave This Priceless Leadership Lesson. Here It Is in a Few Sentences

A pre-black turtleneck era Jobs defines the essence of great leadership.<p>A YouTube video that is circulating the internet shows a young and brash Steve Jobs candidly describing his feelings about management and hiring. It's a bit comical to hear him lambasting the idea of having professional …

Leadership

Augmented Reality Finally Arriving In A Big Way

Augmented reality is finally starting to get more real.<p>Millions of consumers of all ages discovering it through Pokémon Go a while back was a start, …

ICYMI: What to Measure in Google Analytics, Improve Your Social Engagement, More

In a world filled with data, it’s sometimes hard to determine which metrics you should focus on. We asked digital marketers to share their top 10 …

Google Analytics

Too Little, Too Late: India’s Delayed Action On Artificial Intelligence

In seven months, the task force submitted its preliminary report on a technology that resolves problems in the speed of light.

Artificial Intelligence

What is VR?

VR, or virtual reality, has gone from a science fiction concept to a broad market of consumer devices in just a short span of years: It’s no surprise …

'A new way for small businesses to produce effective marketing'

Haim Toledano: "There is a new way for a small business to produce effective marketing."<p>International marketing consultant Haim Toledano presents us …