Kirsi-Maria Kauppila

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The future of business: Six layers of customer engagement

<i>By Mark Schaefer</i><p>Over the past few years I have been giving a speech about the “six layers” of customer engagement. It has been a hit with my …

The Rapidly Diminishing Authenticity of Social Media Marketing

Join me in a journey back to a simpler time; a time of innocence, hope and more than a little naivety. I'm talking, of course, about 2008. Facebook …

Future of Content Tips, Teams & Upcoming Trends #whatthefoc

On Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc? (AKA what is the future of …

Overwhelmed? Here are 3 Strategies to Multiply Your Time.

Stressed? These strategies will multiply your time and free you to focus on your mission. (Image by Renjith Krishnan.)<p>It’s been more than three years …