Kirsty Kirkhope

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These are the 64 startups unveiled at Y Combinator W18 Demo Day 2

Microbiome therapeutics, Photoshop for augmented reality, and cancer treatments were some of the ideas presented at Day 2 of startup accelerator Y Combinator’s Winter 2018 Demo Day. YC is increasingly using its massive class size (141 startups this time around) to fund especially risky frontier …

Need Help With Social Media Management? Try These 13 Expert-Recommended Tools

In the modern marketing world, it’s not a matter of whether or not your business is on social media (of course it is). The question is which social media platforms you’re on, and how you’re managing your content.<p>Many useful tech solutions have emerged to address the issue of juggling multiple …

Social Media

These Are the Best YouTube Workout Videos, According to Our Editors

Perhaps you're tired of doling out your dollars for expensive memberships or boutique classes, or maybe you just can't seem to find the time or …

26 Skin Care Products Under $10 That'll Have You Feeling Like A Million Bucks

<b>We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.</b>

Skin Care

Five Psychology Concepts that Will Improve Your Twitter Marketing Strategy - IMA

The human brain is probably the most sophisticated network on the planet. The depths of its potential are nearly unfathomable. Still, there are some …

20 Surprising Things You Can Do With Google Search

You can get really specific about the results you want, as well as the ones you don't.<p>Googling has become second nature to most of us, with many people consulting the search engine dozens of times per day.<p>The company’s flagship product is powered by a plethora of algorithms designed to dole out the …

Interfaces are dying, so your brand needs a bigger personality

Less than a decade ago, branding style guides used to be a huge PDF covering multiple visual aspects of a brand, such as typography, colors, and photography.<p>When digital came about, style guides started to account for pixel-based touchpoints between brand and consumer, including things like header …

Customer Service

Podcast inspiration for writers

Seeing it’s at the beginning of the year, I’ve been working on my plan for 2018. I don’t use detailed binders and I don’t make long lists for the …

Writing

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as …

How Storytelling Can Elevate You Above the Competition

In business, storytelling matters. Here's how to make it work for you.<p>Storytelling is an integral part of being human, and it's the way we've emotionally connected with one another for thousands of years. It should come as no surprise that brands use storytelling to connect with their consumers to …

3 Advanced Google Analytics Techniques for B2B Marketers

When solving tough growth challenges, B2B marketers often turn to Google Analytics. For measuring activity and addressing questions that are answered …

Analytics

How Big Tech Is Going After Your Health Care

When Daniel Poston, a second-year medical student in Manhattan, opened the App Store on his iPhone a couple of weeks ago, he was astonished to see an app for a new heart study prominently featured.<p>People often learn about new research studies through in-person conversations with their doctors. But …

Health Care

This nifty tool can help you land a job abroad and relocate smoothly

New year, new beginnings. But a large part of getting off to a good start is about finding the right opportunity – and perhaps the right place. This is precisely what Relocate.me can help you out with.<p>Launched anew with a gorgeous design revamp and an updated relocation advice section, Relocate.me …

These Natural Alternatives to Xanax Are Proven to Be Effective By Scientific Community

Anxiety has reached epidemic proportions in the United States with over 40 million people affected. Anxiety disorders cost the U.S. more than $42 …

15 tools that can power your PR efforts

There are no shortcuts in public relations, but there is help.<p>Developing a successful PR campaign is an effective way to raise awareness for your …

Why companies must focus on creating a culture of innovation through design thinking

In a fast-paced world where market incumbents can get toppled by start-ups, creating a corporate culture of innovation has never before been more …

5 Priceless Lessons From the Creators of The Most Viral Facebook Video (Ever.)

370,000,000 views, 11,800,000 shares (and counting).<p>Meet First Media, one of the leaders in the social media space as a viral video creator, and one of the top 20 Facebook publishers in the world. In order to create viral videos, it is critical to follow a few specific steps and tools, which …

6 Successful B2B Influencer Marketing Approaches

The power of influencer marketing is being felt across the business to customer (B2C) space.<p>Forty percent of respondents to a Twitter survey said …

Influencer Marketing

10 Influencer Marketing Tools to Amp Up Your Social Media Presence

12<p>11<p>Shares 23<p>Last updated on June 9th, 2018 at 12:43 pm<p>July 31, 2017. Influencer marketing has grown at a staggering rate over the past few years and …

For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

It's easy to assume that B2C and B2B companies have little in common. After all, different audiences require different strategies to effectively …

The Ultimate Website Planning Guide + A Dozen Questions to Consider

Let’s face it – websites are expensive and a <i>huge</i> undertaking. It’s one small step for the internet and one giant leap for the future of your …

Customers

12 Ways to Actually Get an ROI Using Influencer Marketing

49 percent of people rely on recommendations from influencers. What's your plan to get them interested in you?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Influencer marketing is all the rage in today’s day and age. Yet, it's no guarantee: You may have every intention of generating …

Need a quick, kick-ass workout? Use this video of Anna Victoria’s total-body scorcher

Sometimes you’re just craving a truly kick-ass, leave-you-panting workout session—but you might not happen to be near a gym or boutique studio filled …

The four things you should be doing to strengthen your content marketing strategy

Having a content marketing strategy in place is fundamental to success; the more you cultivate ideas that are backed by data and insights, the more …

Marketing