Kirk Scully

93 Flips | 6 Magazines | 4 Likes | 1 Following | 2 Followers | @KirkScully | Keep up with Kirk Scully on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kirk Scully”

12 Strategies For Local Brands To Stay Relevant On Facebook

The social media giant has vowed to make local news a priority, making your ability to reach your local customer base through the platform a little more difficult in the future.<p>You need to be proactive in your approach and consider that you have news to present as well. Keeping your posts about …

Marketing

A Contrarian View To Content Marketing

Having been in digital marketing since its inception in 1994, I’m recognizing a pattern that I’d like to call out. If you’re noticing a diminishing (or even a nonexistent) return on your content marketing efforts, you’re not alone — and it may be time to pivot.<p>The promise of content marketing is so …

Marketing

The Promise of Vaping and the Rise of Juul

Teens have taken a technology that was supposed to help grownups stop smoking and invented a new kind of bad habit, molded in their own image.<p>If I get addicted to vaping, I thought, in March, I will always remember this Texas strip mall. I was walking out of a store called Smoke-N-Chill Novelties, …

Public Health

15 mind-blowing announcements Google made at its biggest conference of the year

Google I/O, the search giant's annual developer conference, kicked off on Tuesday.<p>It began with a two-hour presentation from Google in which top executives took the stage at the Shoreline Amphitheatre in Mountain View, California, to showcase the latest developments in Android, Google Assistant, …

Android News

Top takeaways from the first big primary of 2018

What we learned from West Virginia, Indiana, Ohio and North Carolina.<p>Republicans can exhale now.<p>Convicted coal magnate Don Blankenship’s surprise third-place finish in Tuesday’s West Virginia GOP Senate primary sidestepped yet another debacle for the party after consecutive meltdowns in special …

Republicans

Trump dumps Iran nuclear deal: What you need to know

<b>(CNN) —</b> US President Donald Trump has walked away from the Iran nuclear deal, breaking with allies in Europe and leaving the future of the agreement in doubt.<p>The Iran deal is complicated, as too are the potential consequences of Trump's decision to pull out of it. To help you get up to speed, here …

South Asia

The secrets of the ‘high-potential’ personality

Are there six traits that could really mark out your potential to achieve?<p>Are you curious, conscientious and competitive? Do you also have the more mysterious qualities of “high adjustment”, “ambiguity acceptance” and “risk approach”? If so, congratulations! According to new psychological research, …

Psychology

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

At BuzzSumo, we've analyzed the social share counts of over 100 million articles in the past right months. So it's fair to say we have a pretty good idea of what gets shared the most.<p>There's always been some nagging questions that we've wanted to answer. We came up with this set of questions, …

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How to Build Brand Loyalty in Customers in 2017 | Inc.com

Generally speaking, technology tends to make things better and faster than they were in the past. One possible exception to this can be found in data on brand loyalty and customer retention. With a plethora of sellers on the global market, customer can find many potential reasons to switch …

Customer Experience

6 Undeniable Signs You Need to Invest in Video

It’s 2017, and video is still dominating the marketing scene with no signs of going anywhere. If video marketing is not very prominent in your …

Marketing

Brand Authenticity: Easy To Recognize, Hard To Manufacture

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Customer Experience

5 Crucial Tips for Maintaining Brand Consistency - Small Business Trends

Ever stop and wonder what makes a brand like Coca-Cola one of the most recognized English words in the world?<p>Think I’m just blowing smoke? I’m …

Small Business Marketing Should Focus on Authenticity - Small Business Trends

Spend any time researching marketing trends and tactics for 2017, and you’ll see the words ‘genuine’ and ‘authentic’ over and over. Today’s marketing …

The Marketing Trend That Nobody Talked About: Brand Activism

Why brand activism is the only trend marketers forgot to talk about and why it’s an important issue today<i>?</i><p>There is that moment of the year when every writer is looking for what will be the trend in the next year. Starting November, my Twitter and Facebook feed was flooded with these words that make …

Public Relations

Would you want to see an ad when you unlocked your phone, if it cut your phone bill?

Barcelona, Spain<p>Telcos have seen their revenues eaten away for years by “over-the-top” players—internet applications like Skype or Facebook Messenger that let users send messages and make calls online for free. Now telcos are showing signs of exploring the very revenue stream that made their …

Google Search

In a Brand Crisis, Should You Turn to Social Media Marketing or PR?

A guide to using social media marketing and PR during crisis communications.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Since the induction of the the new administration, brands have quickly realized that a single tweet from the commander-in-chief can impact their stock. General …

How to ruin your content by overthinking things

<i>By Mark Schaefer</i>It’s honesty time.I was a content screw-up in my early years because I made everything too complicated.• When I started teaching, my …

Marketing

Demographics of the Top 7 Social Networks [Infographic]

There are 2.8 billion people on social media (that's 37% of the world's population!), and knowing who's doing what on which social platforms can be …

Why Your Brand Should Create Its Own Moment, Not Sponsor Someone Else’s

The first quarter of a new year is a time to set goals, reflect and look at a new calendar year, but it’s also the start of a new cultural …

Personal Branding Success in the Digital Age

Being "known" in your field can be a profound and permanent career advantage. Having an effective personal brand can lead to more opportunities, more sales, or more donations to your charity. Here are secrets from those who have become successful and known on the internet today.

Digital Age

15 Tips for Building Your Personal Brand in 2017

Your personal brand defines who you are and can help to define you as an influencer in your industry. Here is how to work towards personal branding …

Startups

4 Secrets to Social Video Success

The power of social video marketing is increasingly touted as the fastest way for brands to build engagement with customers and prospects. In a …

10 Important Skills Your Social Media Manager Needs in 2017

Having someone with the right mix of skills can boost your company's social media presence.<p>This story originally appeared on Buffer<p>A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.<p>A …

Three Proven Tactics To Gain Repeat Customers

Bringing in new leads is important, but customer loyalty is just as important - maybe even more-so. Here’s how you can secure it.<p>Everyone knows that …

How Positioning Affects Strategy & Marketing Tactics

How Positioning Affects Strategy & Marketing Tactics<p><i>by Victoria Duff</i><p>Positioning drives strategy and marketing because it creates the target audience. …

Marketing

What This Founder's Quest to Find the Perfect Chocolate Chip Cookie Can Teach You About Personal Branding | Inc.com

Building a personal brand isn't easy. There's a reason why many entrepreneurs don't have one... It can't be outsourced.<p>However, having a personal brand gives you an incredible connection with your audience. Why? Because it's authentic. You didn't buy their attention with advertisements, you earned …

Dessert

Price Trumps Brand Loyalty

According to the <i>2017 Edition Of The Consumer Trends Report</i> from Kibo Commerce, retailers and manufacturers know having an omnichannel strategy is …

eCommerce

How to establish your personal brand to compete in the millennial marketplace, according to experts

The concept of a personal brand is nothing new, but in a competitive world, it’s arguably becoming increasingly important if you want to stand …

Public Relations

3 Reasons Smart Design Is Key to Your Brand | Inc.com

As a chief marketing officer, there are many data points to consider. Between the expansive demographic research and seemingly endless variety of ways to launch a new product, the planning process can be untenable. One of the most important tools in the CMO's arsenal is design.<p><b>Design Matters</b><p>Whether …

UX Design