Kingstar Media

24 Flips | 1 Magazine | @KingstarMedia | Canada's #1 Direct Response media buying agency, offering advertisers unprecedented value. www.kingstarmedia.com 

More Than Weather and News: Voice Assistants Are Making Their Way Into Marketing

Voice assistance is certainly not a novel technology. Since it was first brought to life in 2011 by Apple, through Siri, the artificial intelligence …

Google Assistant

5 Questions Marketers Should Ask in 2018

In the face of competition, changing trends, and recent scandals, marketers are facing daily challenges that affect their marketing strategies. …

Marketing

What Marketers Need To Know About Facebook’s News Feed Changes

Facebook has decided to go back to its roots and restore their image as a social network for friends and family. Recently, the company revealed that …

Mark Zuckerberg

Kingstar Media | Kingstar Media Wins 2018 ERA Achievers Award | News

Kingstar Media is proud to announce winning one of the Achievers Awards presented by the Electronic Retailing Association during their annual Network …

Awards

Why Advertisers Should Consider Running Spotify Ads Alongside Radio

In our last post on radio we brushed on digital audio's significance when it comes to advertising and media buying. In the face of all the …

AdWords

The North American International Toy Fair: A Toy Marketer's Favourite Weekend

Toy Fair is back this year on Family Day weekend with over a 1,000 toy manufacturers and distributors showcasing more than 150,000 toy and …

Kids

Valentine’s Day Special–Spots We “Love”

In the spirit of Valentine's Day we're showing some love to a few TV spots out there that we think deserve a shoutout. From DRTV favourites to ad …

Amazon Echo

Digitization of Radio: What Does Audio Advertising Look Like Today?

The radio landscape has undergone dramatic changes since its introduction as an advertising platform. For so long what we knew to be audio …

Radio Industry

How Direct Response Advertising Expanded Food Delivery Network's Reach Across Canada

SkipTheDishes is an online food delivery network in North America connecting people with local restaurants and food couriers. The company, …

Marketing

Advertising Trends Shaping up the Industry in 2018

Being immersed in the direct response and television advertising industry for over 15 years, Kingstar Media is fully aware of the constantly emerging …

AdTech

Best Practices For Your Next Brand Response Campaign

After discussing the psychology behind TV's power as a response marketing medium, we reach the nearing end of our series on online companies' use of …

No Brainer: Psychology and Response Marketing go Hand In Hand

What is it about TV that makes it such a strong platform for advertising and persuasion? In our first part of this series about driving web …

Amazon's Latest Holiday Ad Is a Musical Reminder of Its Iconic Brand

Holiday ads are one of the markers of the upcoming holiday season. As we move closer to December we are certainly seeing more and more holiday …

Brand Response Marketing and E-Commerce: Why TV Reigns Supreme

It's no secret that offline media can be a great driving force of online engagement and conversions. TV has continuously proved its strength in the …

Marketing

You Don't Need Artificial Intelligence to Get Smarter About Your Next Campaign

The smarter companies are able to get about direct response advertising in any form—infomercial spots, radio media buying, digital direct …

Artificial Intelligence