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4 Social Media Marketing Influencers You Should Know

In the last few years, digital marketing has shifted away from optimizing for robots and algorithms to creating a connection with actual human …

20 Social Media Marketing Tips from the Experts

2018 is the year when social media marketing will become a more pivotal strategy than it ever was. One reason for this is the change in the …

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Social media is changing at a rapid pace.<p>For example, the content format Stories was introduced on several major social media platforms slightly more …

31 Social Media Content Ideas to Fill Up Your Content Calendar

We all know it — creating content can be a daunting task. If you’re a content manager or a social media manager, keeping a content calendar helps in …

The Top 9 Marketing Trends to Look for in 2018

The most successful marketers have one thing in common.They find a way to gain an edge over their competitors.Marketers who can analyze the trends …

75 Creative Facebook and Instagram Video Tips

It's no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said …

Infographic - Right Ways to Use Video on Social Media

The video content rules the social media, and for that reason, Social Video Marketing is rapidly becoming the most efficient way of promoting your …

Top Social Media Trends That Will Take Over 2018 [Infographic]

As we accelerate towards the end of the year, the season of predictions is almost upon us.<p>You know the time - when every social media marketing guru …

The Psychology of Social Media

Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and …

Instagram overhauls analytics and business profiles

Digital marketers love data—and will soon have more of it to track in their Instagram feeds.<p>It’s an announcement that might have social media …

How to Create an Instagram Marketing Strategy

Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for …

10 Reasons Why Influencer Marketing is the Next Big Thing

As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, …

Public Relations

5 Reasons Why You Should Have a Digital Marketing Strategy

A digital marketing strategy is an absolute given for any company trying to market itself online – right?<p>That’s certainly the impression you’d get …

Ecommerce Marketing Strategies: A Comprehensive Guide for Growth

“A failure to plan,” the old adage goes, “is a plan to fail.”<p>In 2018 and beyond, growing, competing, and scaling demands a comprehensive approach to …

Marketing

5 Steps to Creating an Extraordinary Content Marketing Strategy

Content marketing is hot--93% of all marketers say their organizations are investing heavily in it. Unfortunately, it's getting harder and harder to stand out from the pack.<p>While the amount of available web-based content is doubling every 9 to 24 months, our customer's ability to consume that …

The Science Behind Creating Buyer Personas

The Science Behind Creating Buyer Personas infographic from WSI does a good job explaining why personas are way more than just demographic …

Infographics

Creating an Inbound Marketing Plan That Works - Small Business Trends

Inbound marketing is natural, sustainable, and produces measurable ROI (return on investment). As a startup with investors, or a small business with …

Digital Marketing Got You Down? “Digital Minds” has a Map for That

Digital marketing is one of the most confusing yet promising things a business owner will ever face. For businesses that need help in getting started …

The Purpose Of A Brand Framework

Think about NASA. When I say NASA you might think exploration, innovation, ingenuity. NASA means something. It’s not just what NASA does that provides associations—it’s what NASA stands for, what it means. It meant something when we put a man on the moon. It meant something for people who had no …

Customer Experience

10 Must-Have Marketing Tools in 2016

Everyone is looking to see their business grow and marketing tools help businesses to be more effective. Here are the 10 must-have marketing tools …

5 Most Common Tweeting Mistakes You Make

<b>Not watching brand mentions</b><p>First of all have a complete profile with relevant details wherever possible. It helps in maintaining trust factor among …

48 Social Media Marketing Tools and Resources

Whether you are new to the digital marketing game or an old hand, discovering resources and social media marketing tools can make operations more …

How to Use Hashtags in Your Social Media Marketing

Do you use hashtags in your social media marketing?<p>What if someone else is using the same hashtag about a totally different topic?<p>Even worse, what if …

How To Write Like A Journalist To Be A Better Marketing Storyteller

Storytelling has become a buzzword in content marketing circles.<p>That’s because smart marketers know customers connect with narratives that place them …

Marketing

10 Mistakes to Avoid in Social Media Marketing - OLBlog

In today’s business climate, social media marketing holds incredible power! It has become the main platform that hostscommunication for family, …

The Big Marketing Communication Mistake Most Businesses Make

A school friend of mine works for an NGO that focuses extensively on the skill development and income generation capabilities of children and women …

Marketing

4 Tips for Marketing Your Private Practice

As psychotherapists, we typically do not receive training in school on the business aspect of our profession. Many therapists make the decision to …

The 25 cheapest holiday destinations in Europe

The website looked at the average cost of various travel — including a night's stay in a hotel room, dinner for two, a 1-kilometre taxi ride, a cup of coffee, a pint of beer, and a bottle of wine — in 48 European cities.<p>From big-name beach destinations to lesser known cities, here are the cheapest …

Author Marketing Mastery #35 – Create Your Personalized Social Media Strategy

Okay, you’ve opened all these crazy social media accounts, invited a few friends here and there, hooked up your primary accounts to your …

20 Content Marketing Resources to Bookmark ASAP

You don't have to tell me about all you have to do.<p>Planning, creating, and distributing content.<p>Testing and optimizing it for more conversions, …