Kimberlee Archer

7 Flips | 2 Magazines | @KimberleeArcher | Keep up with Kimberlee Archer on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kimberlee Archer”

What is Content Marketing?

Depending on where you’re coming from, content marketing is either one of the oldest forms of marketing or one of the newest; it’s revered by some …

A new process to quantify content marketing success

“MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? …

Branding Matters: Follow These Tips or Your Company Will Fail

Building an extraordinary brand presence is no easy feat. It takes work - and it also takes a lot of guts. There isn't a company worth mentioning …

The Future of Marketing: What Will Your Marketing Look Like in 2017? [Free Guide]

Cutting Through the Social Media Jargon: What Are Reach, Impressions and Engagement?

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Email Marketing Best Practices for Lead Generation

Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape MarketingLeads, leads, leads. Everybody wants them …

Marketing

Why Businesses Can't Live Without Social Media and a Thing Called SEO: An Interview with an Online Marketing Expert

If your head starts spinning whenever tech-savvy people start riffing about things like SEO, SMM, SEM, CPC, CTR, and so on, you're probably not alone.<p>To make heads or tails of social media, I recently caught up with Ross Taylor, owner of Alameda Internet Marketing, a Bay Area SEO company that …