Kim Pollock

161 Flips | 6 Magazines | 6 Likes | 3 Following | 29 Followers | @KimPollock2013 | Providing digital education and discussion resources from top thought leaders

If Marketing Headlines Were Honest, They’d Sound Like This

In content marketing, we spend so much time and effort deciding on the perfect headline. We want you to click it, but we don’t want to be …

Marketing

What are UTM Codes? …and Why You Should Use Them

UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web …

Facebook starts selling offsite ads targeting non-users too

Facebook’s advertising network is already a colossal business — it helped the social network bring in over $5 billion in revenue in its most recent quarter alone — but it is about to take a step towards become the internet’s advertising exchange after announcing that it will start showing ads to …

Facebook changes News Feed to favor time spent, publisher diversity

Once again, Facebook is changing how it organizes the News Feed.<p>Facebook announced a number of tweaks to the News Feed algorithm today. The social …

Why marketers should keep sending you e-mails

There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts.<p><b>It’s a</b> …

Four fundamentals of workplace automation

As the automation of physical and knowledge work advances, many jobs will be redefined rather than eliminated—at least in the short term.<p><b>The</b> …

The Future Workplace? It Will Be Built Around Smaller, Quicker, More Agile Teams

One of the largest themes emerging from Deloitte’s <i>Global Human Capital Trends 2016</i> report is the need for companies to be much more agile.<p>In the face …

‘Appocalypse,’ Or How I Learned To Stop Worrying And Love AI

The force has been strong for artificial intelligence over the last few weeks, what with Slack announcing a fund for bots, Elon Musk announcing OpenAI and, of course, the release of Star Wars. This has given all of us new hope — and even more reason to talk about AI and bots controlling every …

Artificial Intelligence

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework.This is immensely …

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize <i>one night stands</i>, rather …

Analytics

How to make stress your friend

Stress. It makes your heart pound, your breathing quicken and your forehead sweat. But while stress has been made into a public health enemy, new …

How to Build the Right Traffic Metrics Dashboard for 2016 - Whiteboard Friday

What you measure is what you're able to improve. While there's no one magic solution that works for everyone, setting yourself up for success …

A CMO's guide to AMPs, IAs, and Apple News

Posted on 08 January 2016 by Pierre Far.<p>Confused about Accelerated Mobile Pages (AMPs), Facebook Instant Articles (IAs), Apple News, and other …

Mobile Devices

The First Secret of Success Is Showing Up

Being in the right place at the right time can make or break careers and companies.<p>A classic old film comedy, <i>Being There</i>, stars the late Peter Sellers as dimwitted Chance the Gardener, who tended the grounds for a wealthy elderly gentleman. After the gentleman dies and Chance dons his clothes, …

5 Factors of Display Viewability

An ad served doesn't necessarily equal an ad viewed, and digital advertisers and publishers are catching onto this as the industry shifts toward …

Digital Advertising

A Look Under the Hood of Foundation 6

The Foundation for Sites 6 private release is in full swing, and we're already getting tons of great feedback from the community. We're focused on …

Web Development

Want an open-source deep learning framework? Take your pick

Earlier this week, Google made a splash when it released its <b>TensorFlow</b> artificial intelligence software on GitHub under an open-source license. Google has a sizable stable of AI talent, and AI is working behind the scenes in popular products, including Gmail and Google search, so AI tools from …

Machine Learning

Infographic: What Is The Nofollow Tag; When & How To Use It

rel=canonical: the ultimate guide

A canonical URL lets you tell search engines that certain similar URLs are actually the same. Sometimes you have products or content that can be …

Advertisers On The Rise Of Ad Blockers: “We Lost Track Of The User Experience”

The trade group Interactive Advertising Bureau introduces a a new set of standards for online advertisers.<p>Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. …

Why I changed my mind about ad-blocking software

<i>CNET's Cheapskate scours the Web for great deals on PCs, phones, gadgets and much more. Questions about the Cheapskate blog? Find the answers on our FAQ page.</i><p>I interrupt your regularly scheduled Cheapskatery to bring you this important announcement:<p>Web ads are not evil.<p>Please, put down your torches …

How Much Does Google AdWords Cost?

“How much does Google AdWords cost?”<p>It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, …

California Now Has the Nation's Best Digital Privacy Law

California continued its long-standing tradition for forward-thinking privacy laws today when Governor Jerry Brown signed a sweeping law protecting …