K Jursa

69 Flips | 6 Magazines | 6 Likes | 165 Followers | @KimJursa | Keep up with K Jursa on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “K Jursa”

Here's what you'll need to survive winter in Chicago

Every winter, we Chicagoans love to beat our chest and brag about living inside a freezer. But, let's be honest: it’s really fucking cold in this …

7 Branding Resources to Boost Your Brilliance: Books, Talks, and Websites

When it comes to advertising your business, you need to create a brand that is going to be instantly recognizable. This is not always as easy as it …

What Small Businesses Can Learn From Shake Shack About Branding

3 min read<p>Great branding radiates from the inside out, says expert speaker and author Denise Lee Yohn. “Often times what happens is that small businesses get off track because they allow their decisions to be made by the market as opposed to what they really believe in.”<p>One brand that exudes its …

Small Business

5 Storytelling Lessons You Can Learn From James Bond

This week sees the release of <i>Spectre</i>, the latest James Bond film. Bond films have really run the gamut from the release of <i>Dr. No</i> in 1962, switching …

Branded House Versus House Of Brands

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer …

How Close Should A Brand Get To Its Competition?

<b></b>Distance is an interesting concept in brand positioning terms. How closely you look to cluster with others and how determined you are to remain some …

The Minimalist Approach to Brand Storytelling by @lkpetrolino

<i>By Laura Petrolino</i><p>While it continues to be a hot marketing buzzword of the moment, when we look around at examples we find only a select group of …

Stephen King

Why Create a Culture of Storytelling?

Unless you've been living in solitary confinement for the past few years, chances are good that you are a member of some kind of organization or community -- a gathering of people who have come together in service to a common goal. Whether it's a Fortune 500 company, non-profit, or softball team, …

5 Steps for a Quick and Dirty (But Awesome) Content Marketing Strategy

<i>By Alexa Schirtzinger</i><p>Not long ago, it was acceptable to refer to content marketing as a buzzword. It has since acquired its own subset of buzzwords …

Marketing

Three Of The Year's Best Integrated Marketing Programs

On April 15th, the Brand Activation Association announced the winners of their annual Reggie Awards that date back to 1983, for the best-integrated marketing programs of the year. Reggie stands for cash register, consistent with the goals and judging criteria of effectively generating sales and …

Marketing

A Superhero-Filled TED-Ed Animation Explaining How Vitamins Work in the Body and Why They Are Important

A TED-Ed lesson by Ginnie Trinh Nguyen explains how vitamins work in the body and why they are so important. The animation depicts the vitamins as …

Animation

Do I need vitamins and which ones are right for me?

Ok be honest, do you eat properly?<p>I’m not talking about a general, all round good diet. I’m talking about two serves of fruit, five serves of veggies …

Wellness

The Ultimate Guide to Vitamins and Minerals

We see cartons of juice and boxes of cereal trumpeting their vitamin and mineral content, but why are these microscopic nutrients so important? From …

Nutrition

The Top Five Vitamins You Should Not Take

I used to take vitamin supplements almost every day. Taking vitamins seemed like a good idea: after all, we know that vitamins are essential for life, and vitamin deficiencies can definitely hurt you. I always thought that vitamins were an inexpensive way to get a little bit healthier.<p>Millions of …

Which Vitamins and Herbal Supplements Can You Trust?

If you know what to look for, you can make sure what it says on the bottle is actually what you're putting in your body.<p>Read more here.

Vitamins

Multivitamins For Older Adults – Are They Worth It?

As we age, we take on less calories, so it can be difficult to get the nutrition we need, simply because we are eating less. In addition to this, our …

Do you need supplements? - Dr. Mark Hyman

“Can I get all the nutrients I need from food?” a patient will occasionally ask. On the surface, this makes sense. After all, if you are eating a …

Multivitamins: The Case For Taking One A Day

In an ideal world, we'd all be eating copious amounts of nutrient-dense foods such as fruits and vegetables — and getting all the essential vitamins and nutrients our bodies need for optimal health.<p>But, as a nation, we're far from that healthful eating ideal.<p>According to the Centers for Disease …

Telling Tales: Using Narrative Psychology in Branding

Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also …

The Strange Victorian Origins of the ‘Personal Brand’

In 1836, moralist A.B. Muzzey wrote, “Character is like stock in trade; the more of it a man possesses, the greater are his facilities for making …

Literature

How Brand Storytelling Creates More Buzz for a Brand

<b>93</b> Flares Twitter 41 Facebook 15 Google+ 31 LinkedIn 6 Pin It Share 0 <b>93</b> Flares ×<p>How Brand Storytelling Can Create More Buzz for Your Brand<p>Your brand …

Marketing

13 secrets for creating game-changing branding

When Jason Gregory, Mark Bonner and Peter Hale met at the Royal College of Art, they found an invigorating, cross-disciplinary "Bauhaus atmosphere" …

5 Reasons Why Your Personal Branding Strategy Isn't Working

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Personal branding isn't always simple. It entails more, for example, than simply executing a straightforward series of tasks. then immediately reaping the benefits.<p>As with any marketing or identity-based strategy, personal …

Marketing

Microsoft's Plan to Infuse Windows 10 with Xbox Gaming

In a presentation this past week at the Game Developers Conference (GDC), Phil Spencer, the head of Xbox, laid out Microsoft’s vision for how Windows …

Windows 10

گروه‌ بین‌المللی بحران: روحانی بارقه‌ امیدی برای حل مناقشه هسته‌ای ایران است

<b>گروه بین‌المللی بحران، که یک سازمان غیردولتی تحقیقاتی متشکل از سیاست‌مداران برجسته غربی است، در گزارشی که امروز منتشر کرده نسبت به روی کار آمدن حسن روحانی و احتمال حل مناقشه هسته‌ای ایران اظهار خوشبینی کرده است.</b><p>گروه بین‌المللی بحران در گزارش خود آورده: "در میان رویدادهای ناگوار و ناامید کننده که …

The Evolution of Personal Branding (and Why It's Relevant)

Personal branding used to be something that was reserved for celebrities, speakers, authors and other public-facing professions just a mere decade …

Brands in 2015: how technology changes the way brands work

Technology is having a dramatic effect on how people live, not least the way they experience and judge brands. This has profound implications for …

iOS Apps

Telling the story of your employer brand

Employer branding is all about storytelling. Often, the focus is on the general story of an organization as an employer. But what about the story of …

Career Development