Kianna Cambra

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7 Modern Age SEO Myths

One of the challenges that the world of SEO presents us with is its lack of clarity. The search engines obscure their algorithms, and as a result, SEO is really a best practices game. You can learn more about what works best by constantly testing ideas on your site, but ultimately your overall SEO …

5 Steps to Set Up a Stellar SEO Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you’re in charge of executing an SEO strategy for a highly established website or a brand new domain, possessing the ability to understand the current business situation, along with seeing future challenges and opportunities, is …

Google Analytics

Should You Focus on SEO or Pay-Per-Click Marketing?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A common question that every entrepreneur has regarding driving visitors to his or her website is whether they should use search-engine optimization or pay-per-click advertising. These are two of the most effective traffic sources and …

Pay Per Click

Benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google …

The Simple Truth About SEO

A couple weeks ago, I got a call from one of our portfolio company’s CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn’t get a straight answer. Each “expert” claimed to know the secret sauce and recommended different strategies, most of which they (eventually) …

Small Business Marketing: Pay-Per-Click or SEO?

A common question that every small business owner has when it comes to driving visitors to his or her website is whether search engine optimization (SEO) or pay-per-click (PPC) marketing is the best option. These are the two most effective traffic sources and each has pro's and con's to</b> …