Khushbu

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Why Kim Jong Un Can’t Take a Joke

North Korea’s 30-something dictator Kim Jong Un’s over-the-top reaction to Sony’s satire "The Interview" is rooted in his manifest insecurity about …

Being connected is more of a good thing than it is a bad thing

As smartphones and social platforms become more and more ubiquitous, debate continues over whether being connected all the time — even in a small way …

Thirty years later, photographer Raghu Rai returns to site of his iconic Bhopal images

Raghu Rai was one of the first photographers to capture the aftermath of the gas leak from Union Carbide’s pesticide plant in Bhopal on December 2, …

India

Big Data And Its Use In Social Media Marketing

Every now and then when we think the dust rose due to the stampeding by the excited marketers searching for Holy Grail is finally settling down and …

Elite Model Management Paris

ZARA MAN Fall/Winter 2014 Campaign

Is Vagueness Killing Advertising?

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does …

Digital Advertising

Coca-Cola’s got milk, and a sexist new ad campaign

When Coca-Cola announced it would be moving into the premium milk business with Fairlife, its new brand of “innovative ultra-filtered milk,” the …

Coca-Cola

Why Agencies and Brands Need to Embrace True Storytelling

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need …

Advertising Industry

Want To Get Ahead? Stop Talking And Listen

Yes, you have tons of exciting things to say. But you can’t learn something new without listening.<p>You can hear the prejudice in our idiotic idioms: It’s best, we’re told, to get the <i>first word</i>, the <i>last word</i>, and the <i>last laugh</i>–clearly, silence is not something we generally cherish.<p>“People abhor …

Henry David Thoreau

Bharti SoftBank Acquires 36.5% Stake In Indian Media Startup ScoopWhoop

Bharti SoftBank, a joint venture between business group Bharti Enterprises and SoftBank Corp., announced today that it has acquired a 36.5 percent stake in ScoopWhoop, an Indian-focused media startup. Though financial terms were undisclosed, the deal is interesting because it’s the latest in a …