Kevin Harvey

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Facebook’s Ad Targeting Is Under Scrutiny About Whether It Allows Discrimination

Facebook is known for its sophisticated ad targeting that lets brands get super-targeted in how they buy ads, but a possible flaw in the ad-buying …

Pharma industry should take a page from airline social media mavens, consultant says

Airlines are known for their quick and effective social media responses, often helping stranded and annoyed passengers in real time. But while pharma …

Pharma's social media activity is up, but there's still work to be done on audience insights: Review

The good news is that pharma is solidly onboard with social media use. The not-as-good news is that most companies still have work to do in …

Social Media

Those risk disclosures on drug websites? People don't read them, study says

Consumers don’t always read the risk information on branded drug websites--even though they say they do, according to new eye-tracking research from …

Eye Tracking

Digital Media Is Propelling the Ad Market to $548.2 Billion This Year

Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu …

Otsuka sees Bluetooth pill container as a weapon against Pletal generics

Japan's Otsuka is hoping that smart packaging could help one of its main pharma products cling to its hold in the marketplace.<p>The drugmaker has …

Pharma

Merck, Pfizer vaccines ready for their close-up after Clinton's pneumonia diagnosis

Hillary Clinton may not be Big Pharma's best friend these days, but her pneumonia diagnosis is lending a hand to vaccines from Merck & Co. and Pfizer.<p>…

Google Trends

Can pharma use Twitter Stickers to make community connections that bond?

Ready to get sticky on Twitter, pharma? Twitter introduced stickers in June as a way for users to add fun visual expressions to their photos and …

Social Media

What 20 years of drug commercials are doing to Americans’ health - Vox

TV ads for prescription drugs are illegal in most countries and only became common in the US in the late 1990s. Now, it's hard to imagine American television without them, but their effects on public health are mixed.<p>Critics note that access to the masses through TV ads encourages the …

Even as Mobile Gobbles Up Web Traffic, 80% of Companies Don’t Have a Long-Term Strategy

Only 20 percent of companies have a mobile marketing strategy that extends into the next 12 months, per a report from Adobe today. Put another way, …

Are Facebook’s new disappearing messages a new opportunity for pharma? Not yet, expert says

Taking a page from Snapchat, Facebook ($FB) this week began testing disappearing messages for its Messenger service. But pharma marketers may want to …

Social Media

Can healthcare advertising break onto the Cannes ad festival main stage?

Is healthcare advertising ready for the global creative stage?<p>Rumblings from healthcare agency executives and marketers about the separation of the …

Pharma

New Studies Rely on the Internet for Help Treating Cancer Patients

In one study, lung-cancer patients using an app to report their symptoms lived longer than others getting standard care<p>New reports on two web-based cancer initiatives provide fresh evidence for the potential of the internet to give patients more influence over the research and treatment of their …

Cancer

IBM preps Watson-powered smart ads, but will pharma take advantage? Short answer: Yes

Coming soon to the web, artificial intelligence-powered ads that can chat.<p>One of the first initiatives, driven by IBM’s Watson engine set for the …

Content plus context add up to effective point-of-care ads--and ad growth

In the pharma world, waiting room marketing is often overlooked for its sexier DTC cousin. Yet point of care advertising is growing, currently …

Pharma

Want a celeb endorser? 'Minus one, multiply by 20,' expert says

Signing celebrities to market a drug can be like playing with fire, as some companies know well. But there are things drugmakers can do to minimize …

Pharma

Ogilvy CommonHealth takes deep dive on EHR as a marketing strategy for pharma clients

Should pharma marketers be more jazzed about the electronic health record industry? It's new, it's growing fast, and it has a direct line into …

Prominent doc proposes drug scorecard to keep DTC ads honest

In the prescription drug game, it’s often hard for consumers to tell who’s on first. But <i>New York Times</i> contributing opinion writer Richard Friedman …

Pharma

Amid finger-pointing on native ad rules, pharma gears up to do it right

A study this week called out a majority of marketers for violating FTC native advertising rules, noting that only one-third use the proper …

Pharma digital spending ticks upward slowly but surely

Digital spending is expected to overtake TV media spending in the advertising industry this year, but for the pharma industry that’s not nearly true …

Digital Advertising

Pharma primed to invest in services, but will patients get the message?

Patient services are no longer an add-on but a must-have. That's one of the conclusions in a new report from Accenture ($ACN)--one that also finds …

Pharma

3 Ways to Be More Creative With Healthcare Advertising

Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week. Just try to be creative in an …

Embodying self-compassion within virtual reality and its effects on patients with depression | BJPsych Open | Cambridge Core

1 Kannan, D, Levitt, HM. A review of client self-criticism in psychotherapy. J Psychother Integr 2013; 23: 166–78.<p>2 Blatt, SJ, Zuroff, DC. …

WPP Group buys CMI healthcare and pharma media agency | FiercePharma

Adding to its healthcare heft, WPP Group bought CMI, a healthcare media agency that counts 10 of the largest 20 pharma advertisers among its</i> …

10 Innovations In Health That Will Blow Your Mind

Amazing innovations; they’re changing health care, and they’re happening now. Check out these 10 innovations in health that are sure to blow your mind.<p>Visit Northwell Health's "Look North for Breakthroughs" campaign page to learn more about each innovation and how they are shaping the future of …

Precision medicine faces great promise but few payers

But another large pool of potential patients hangs in limbo as the company waits to hear whether Medicare will cover its tests. The precision …