Kenny Lam

129 Flips | 3 Magazines | 9 Likes | 5 Following | @KennyLam2014 | Keep up with Kenny Lam on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kenny Lam”

How to Optimize Your Instagram Profile for Business

Want to make a stronger first impression with your Instagram profile? Wondering how to add branding and personality to your Instagram bio? In this …

Social Media

Infographic: Essential parts of your LinkedIn presence

For most communicators, LinkedIn is an essential resource.As one of the biggest and most professional social networks, LinkedIn can help you find a …

How to Build a Website, Go Viral and Develop Your Digital Brand

Here are three steps to establishing your small business's online presence.<p>8 min read<p>If you want to turn your small business into a big one, at some point you’re going to need to go digital. According to the U.S. Census Bureau, “U.S. retail ecommerce sales for the fourth quarter of 2017, adjusted …

What are 10 habits that are good for a person to get into?

These are my Top 10 habits I’ve developed over the last 33 years after studying entrepreneurs, executives from Fortune 1000 companies and my own …

5 things you should include in a killer, post-interview thank you (template included)

Any time we interview someone, we wait to see whether they’ll write a thank you note or not. You’d be surprised how often they don’t — and that’s …

The 5:3:2 Rule for Social Media

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?<p>Social media …

20 Killer Copywriting Tips for Startups

<b>How to Create Stronger Customer Relationships and Sell More With Your Business Copy</b><i>These copywriting tips for startups are designed to help you</i> …

Do Your Marketing Materials Sell?

Do Your Marketing Materials Sell?<p>Updated June 12, 2017<p>As marketing professionals we create collateral that emphasizes our brand and who we are, but …

E-commerce Facebook Ads: 20 Essential Tips for More Sales

Social media sites are constantly changing their algorithms to personalize what users see in their feeds.As a business, the chance of your target …

7 User Engagement Metrics That Influence SEO

Would you like more traffic to your website?<p>Of course you do. I have yet to meet a business owner who doesn’t.<p>And yet, most small business owners aren’t doing any search engine optimization for their websites. Only 28% of them – about one out of every four – do any search engine optimization at all.<p>…

SEO

Why this is the perfect thank you email to send after a job interview

'I wanted to take a moment to thank you again...'<p>You’ve got up at the crack of dawn to prep, sweated in a coffee shop around the corner for an hour, …

Employment

Inbound Vs. Outbound Leads: Which Are Better?

These days, most marketers talk up the value of inbound marketing over outbound marketing. In case you aren’t familiar, outbound marketing tactics are more conventional marketing and advertising methods that require some form of targeted outreach, such as billboard ads or radio spots.<p>Inbound …

10 things to consider when writing a request for proposal

A request for proposal (RFP) gives businesses the opportunity to solicit a number of suppliers for services based on a set brief. It is crucial …

How To Increase Search Rankings And Conversions With Customer Ratings And Reviews

Business owners sometimes complain about the accuracy of online ratings and reviews. But no matter how the angle swings on this feedback for your business, user ratings and reviews have a significant impact on sales. They are a critical part of whether a buyer decides to make a purchase or …

User Generated Content

These are the best books for learning modern statistics—and they’re all free

Statistics came well before computers. It would be very different if it were the other way around.<p>The stats most people learn in high school or college come from the time when computations were done with pen and paper. “Statistics were constrained by the computational technology available at the …

Machine Learning

Four Agile Practices for More Efficient Content Production

We content creators have a tough gig. We're not just responsible for the fun kinds of content—the interesting case studies and the in-depth articles …

17 Free SEO Tools You Should Be Using

Do you know any successful SEOs? I bet they’re always running SEO experiments. And tracking them too.<p>You can’t optimize a page for a keyword today …

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results | Inc.com

Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage your customers and maybe even create a community. (Plus, you can always use the resulting SEO boost.)<p>But if you're new to content marketing, …

Marketing

9 Thorough Guides That Will Teach You the Basics of SEO | Inc.com

If you want to get discovered online, you're going to have to learn SEO basics. Fortunately, there are plenty of resources available that will help you do just that.<p>Some of them are offered by the most prominent names in digital marketing. These guides are not listed in any particular order, they …

Social Media Marketing

8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.<p>Google has a bevy of helpful products—many of which are completely free. If you …

What Your Resume Should Look Like in 2018

Plus a free downloadable template.<p>Let’s be honest: Writing a resume is a drag.<p>After all, this isn’t exactly a task for the gainfully employed. If …

These 12 Website Mistakes Are Sabotaging Your SEO Strategy

You were so excited when you first started investing in SEO.But, as you continued to pour time from your watch and money from your pockets, your …

How to Use Instagram to Engage With Your Audiences Intelligently

Do you want your brand to reach a bigger audience? Would you like it to be a popular name in social media? Are you looking for a much bigger and …

The 5 Best Marketing Blogs That Will Make You A Better Marketer | Inc.com

When it comes to marketing, there is a lot of content out there. But there aren't many platforms that <i>consistently</i> provide high-quality content year after year. As someone who's spent the better part of the last decade reading marketing blogs, I've grown accustomed to seeing an enticing headline …

Marketing

These 15 Tips Will Help Your Email Conversion Rate - Small Business Trends

When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use.<p>But if your inbox is …

Marketing

10 Secrets to Going Viral on Social Media

Focus on creating content that is timely and that generates engagement.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your audience is on social media. According to a recent PEW study, nearly 70 percent of people living in the United States use at least one social media network. Over …

The Influential Executive's Guide to Email Marketing

For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Even as social media floods our devices with new methods of communication, email is here to stay. Statista …

How to Get More Instagram Followers: 12 Tips | Inc.com

Face it. Instagram is one of the hottest social media platforms on the planet right now. With 800 million users now using the platform, you'll be able to target your customers and drive business results no matter what industry you're in. Not to mention, they're owned by Facebook, so they're not …

Social Media

SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right | Inc.com

As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the …

Digital Marketing

How to Pitch: 18 Steps to Create and Deliver a Winning Pitch for Investors and Early Customers | Inc.com

You want to start a business. You have an idea. You have a business plan. But you need investors. You need customers. You need to pitch: your idea, your business -- or even yourself.<p>So how can you make sure you're ready to pitch?<p>The following is from Ryan Robinson, a content marketing consultant to …

Business Strategy