Kenna Conley

5 Added | 1 Magazine | 3 Following | @KennaConley | School of Hospitality Administration, Boston University 2018

How Customer Reviews Can Make or Break Your Digital Marketing Strategy

Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. Indeed, reviews are pretty …

Marketing

JCPenney is transforming the customer experience

DALLAS – As JCPenney overhauls its 100-year-old business, it has found that moving quickly is the key to winning.<p>After making the decision to …