Kendra Arenkill

121 Flips | 3 Magazines | @KendraArenkill | Keep up with Kendra Arenkill on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kendra Arenkill”

Uber's terrible, horrible, no good, very bad week

SAN FRANCISCO — You think you had a bad week? Welcome to Uber's terrible, horrible, no good, very bad week.<p>First, a little context. Last week was already one of the worst in the ride-hailing company's history. It started on a Sunday when a former engineer, Susan Fowler, published an explosive blog …

Snickers Follows Up Live Super Bowl Spot With More Ads About Hungry People Whose Work Suffers

Snickers’ live Super Bowl ad was far from an unqualified success, largely because of the confusing nature of its intentional failure. But the Mars …

A Railway Company Just Made an Incredible Ad Touting Acceptance and Equality

At a time when the world feels divided, many marketers are opening their arms to show support for people with different backgrounds and beliefs. SJ, …

BBDO Launches an Eye-Opening Campaign to Name More American Landmarks After Women

Half of the 320 million-plus people living in the U.S. today are female, yet only 8 percent of outdoor public statues in this country are dedicated …

Elon Musk Agrees to Hold Contest for Fan-Made Tesla Ads, at the Urging of a Fifth Grader

Elon Musk is well aware that Tesla’s superfans love to make unauthorized commercials for the brand, given that Tesla doesn’t make its own (and, given …

Pepsi CEO Says: ‘Bugs Are the Food of the Future’

Grubs are great, according to Big Soda. Pepsi CEO Indra Nooyi said the future of food was bugs and insects, and she predicted that the edible creepy …

All the Food That’s Fit to Print

The recipe for peach Melba is thought to date back to 1893, when Nellie Melba and Auguste Escoffier were rubbing elbows at the Savoy Hotel, in London. One version of the story goes that Melba, a renowned soprano, sent the French chef tickets to her performance in Wagner’s “Lohengrin,” an opera in …

Ice Cream

Americans Don't Trust Scientists' Take On Food Issues

If you're curious about what people really think about some of the hottest of hot-button food controversies, the Pew Research Center has just the thing for you: a survey of attitudes toward genetic modification, organic food and the importance of eating healthfully.<p>The survey results are published …

Wendy’s is responding to the rising minimum wage by replacing humans with robots

By the end of the year, Wendy’s says it will have installed self-serve ordering kiosks in 1,000 of its restaurants.<p>COO Robert Wright told investors that the machines, along with other forays into automation, will help reduce labor costs, which rose 5% at the company last year as a number of …

Customers

A Mom, Son and Daughter All Vie For Attention of Sexy Pool Man in Coke Spot

Coke is putting a 2017 spin on sexy.<p>Putting a hot leading man in ads is nothing new for Coke. See the classic Diet Coke "break" ad from the 1990s …

Kohl's and Under Armour: Behind the Biggest Brand Launch in Kohl's History

Kohl's, which like most of its competition has struggled to attract shoppers in recent years, is breaking a marketing campaign this week to tell …

WPP's Sir Martin Sorrell Reveals What Keeps Him Awake at Night

<i>Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, March 3:</i><p>We close out the week with a rarity: a Trump-free media …

The Compost King of New York

On an overcast winter morning, Charles Vigliotti, chief executive of American Organic Energy, drove me to his 62-acre lot in rural Yaphank, N.Y., 60 miles east of Manhattan, to show me his vision of the future of alternative energy. He snaked his company Jeep around tall piles of wood chips, sandy …

Adidas Shoes Made From Ocean Plastic Are Finally Here

Adidas’ latest running shoe is subtle and soft-looking, with stitching that evokes the sea. It’s also made almost entirely from plastic recovered …

One of Europe's largest supermarkets will sell burgers and meatballs made from mealworms

Starting May 2017, Coop, one of Switzerland's largest wholesale retailers, will start selling "burgers" and "meatballs" — both primarily made from mealworm larvae — at select grocery locations. It will partner with Essento, a Swiss startup that makes food from insects, Switzerland's the Local …

From roadside trading to hipster supermarkets, how we buy food reflects the state of the economy

Want to understand global socioeconomic trends and your role within them? Just look to the history of how we buy groceries.<p>Ancient food markets played a significant role in the development of local economies and also contributed to the social fabric of communities. In addition to being places of …

Agriculture

Greenhouses Of The Future Will Release Our Dependence On Our Food System

Hegelian Dialectic: A Tool To Enslave Humanity<p>Published<p>14 hours ago<p>on<p>June 22, 2018<p>In Brief<p>The Facts:<p>Hegelian thinking is built within our entire …

Robots Make Cappuccinos At This New San Francisco Cafe

Baristas, cheery or otherwise, are nowhere to be seen at a new café in San Francisco.<p>Customers at Cafe X Technologies, which opened on Monday, get …

The German supermarket known for creating amazing viral ads has a new commercial about losing weight

From its 2015 Christmas commercial depicting an old man faking his own death in order to get his family together, to last year's festive effort that reminded parents that the best gift for their children is simply their love and attention, Edeka has got emotional advertising down to a fine …

Advertising

Apple is restructuring the way it works with its lead advertising agency

TBWA\Media Arts Lab's Apple team has been restructured for the agency to focus more on digital and local campaigns. It means the agency will do less work localizing its big global brand campaigns for different geographical regions.<p>There has been a reduction in headcount at the agency as a result, …

Advertising

John Lewis, Google and Ryanair: Everything that matters this morning

John Lewis set to cut nearly 800 jobs as it looks to ‘modernise’ stores<p>John Lewis is set to make more than 770 staff redundant as it undertakes a …

Gender

YouTube will remove 'unskippable' 30-second ads in 2018

Google said that it wanted to focus on advertising formats that 'work well for both users and advertisers'.<p>YouTube will remove its 30-second-long …

Hate Ads on Facebook? They're About to Get Worse

<i>This article originally appeared on</i> The Motley Fool.<p>Online ads are more pervasive today than ever before. Facebook's CFO told investors last year …

When Social Media Is A Waste Of Time For Businesses

Ask business owners about their list of <i>should-</i>dos and they’ll tell you that right near the top is social media. Well I’m hear to relieve you of your guilt: for most solopreneurs and small businesses, social media is a huge waste of time.<p>To find out why, follow me on Twitter. <i>Kidding</i>. But really, the …

Inside Forbes’ lean approach to creating stories for social media

With social platforms sending only a piddling amount of revenue back to publishers, some media companies are rethinking the idea of hiring costly …

Why Office Perks Are Traps, Not Benefits

Don't be seduced by an office with ping-pong tables and massage chairs.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s 2:13 a.m., roughly a week after my daughter, Maya, was born. I haven’t slept for more than three hours at a time. Complex sentences don’t make sense anymore. Only …

The Workplace

Ogilvy Restructures Its U.S. Team With 9 New Group Leaders

Ogilvy USA CEO Lou Aversano today named nine key appointments following the agency’s earlier announcement from Ogilvy Worldwide Chairman and CEO John …

Wendy’s Dropped A Cool $30 Mil On Solving Their Rubbery Chicken Problem

Wendy’s is investing a lot of money because of customer complaints of dry, “rubbery” chicken. $30 million dollars to be exact. The fast food chain has decided that enough is enough. It’s working with chicken processors and suppliers to the shrink the size of its chickens by as much as 20%.<p>As we …