Kelsey Wood

49 Flips | 2 Magazines | 1 Following | 4 Followers | @KelseyWood109u | Keep up with Kelsey Wood on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kelsey Wood”

Cigarette package health warnings

In 2002, the Society released a study by Environics Research Group Limited – Evaluation of New Warnings on Cigarette Packages – about the …

What is cervical cancer? - Canadian Cancer Society

Cervical cancer is a malignant tumour that starts in the cells of the cervix. Malignant means that it can spread, or metastasize, to other parts of …

What I Learned From 10 Years of Doing PR for Apple

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Steve Jobs had just returned to the company and the product line was a shamble of computers with confusing names, printers, scanners, and a curious, yet ill-conceived PDA called the Newton.<p>The …

Public Relations

Why learning AP style is a must for PR pros

I spent the first four years of my career without knowledge of AP style.<p>I would write press releases, yet I had no idea why journalists would either …

Why Audience Targeting Caused Fake News And What We Can Do About It

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

3 ways to increase your brand’s engagement

When engaging with consumers online, do you ever feel like you’re talking to a wall?<p>If your social media posts fail to get “likes,” comments, shares …

How PR pros can take advantage of a slow news cycle

With the holidays upon us, it might seem like a quiet time when clients aren’t making any big decisions until January 2017.<p>This includes press …

How an effective PR strategy can boost your brand

A solid PR strategy can help you expand in a variety of ways.<p>Incorporating effective PR into your communications program can encourage brand …

Public Relations

GivingTuesday offers chance to fund avant

21 November 2016<p>Toronto -<p>Some of Canada’s most innovative cancer researchers are thinking way outside the box by exploring high-risk, high-reward …

Tobacco plain packaging catching on worldwide: Society report

10 November 2016<p>Toronto -<p>The trend to reduce smoking and cancer rates by forcing tobacco companies to use plain packaging is gaining momentum across …

Wal-Mart’s New Advertising Plan (WMT) | Investopedia

Wal-Mart Stores Inc. (WMT) has just promoted Tony Rogers as its new Chief Marketing Officer, who is also the person responsible for continuing the …

Walmart Selects Haworth For $900 Million U.S. Media Account

Walmart has consolidated its $900 million U.S. media assignment with Minneapolis-based Haworth Marketing + Media, according to sources.<p>The two firms …

Walmart has more online deals for Cyber Monday than ever before — here are the best ones so far

<i>The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we get a share of the revenue from your purchase.</i><p>This year, Walmart is testing out a new Black Friday and Cyber Monday strategy to make its deals more accessible to online shoppers than …

Role Of Digital In Corporate Reputation Management

Recent developments in corporate India involving the Tata Group have heightened the discussions around corporate reputation and its management, and …

Public Relations

Cancer Society pushes smoking bylaws as Saskatchewan municipal election issue

Regina Mayor Michael Fougere is in favour of a ban on smoking in public places, according to a survey done by the Canadian Cancer Society.<p>Fougere …

Canada

Male HPV-related oral cancer rates on the rise: Canadian Cancer Society

Mouth and throat cancers now represent about a third of cancers induced by HPV in Canada, according to a new report.<p>The Canadian Cancer Society and …

Cancer

Why Bad News for Walmart Is Good News for Small Town, USA

The sound you might have heard yesterday was the ringing of cash registers, as last-minute bargain hunters piled into Walmart stores for “going out …

eCommerce

Bad Days for Wal-Mart Americans

The retail giant encounters the everyday low politics of secular stagnation.<p>District of Columbia officials are hopping mad. They agreed to allow (note the verb) Wal-Mart to open three stores in the city’s more affluent areas. Now Wal-Mart has decided not to build two additional supercenters …

10 reasons Walmart is the worst company in America

Walmart and unions go together like oil and water.<p>The retail giant’s famous anti-union policies are nothing new and appear to be getting worse all …

Canadian Cancer Society and Canadian Breast Cancer Foundation plan to

The Canadian Cancer Society (CCS) and the Canadian Breast Cancer Foundation (CBCF) today announced plans to merge in order to have a greater impact …

Running to quit smoking pays off

19 September 2016<p>Toronto -<p>Kathryn Walks can teach her students a valuable first-hand lesson for the start of the new school year – hard work pays …

7 PR Trends You Need To Know In 2016

Just as communication evolves and the needs and preferences of our audience shifts, so should our practice of public relations. Publications and media outlets are navigating changing revenue models, new communication channels are opening, and more business leaders are establishing their voices in …

9 Halloween costume ideas for PR agency pros

Whether you decide to throw a party, head to a haunted house, dress up for work or eat your weight in bite-size candy bars, Halloween is the perfect …

Will a Trump Hotels rebranding woo a new audience?

What’s in a name? For Trump Hotels, it’s everything.<p>Brand managers announced they will change the familiar Trump name to Scion for all new projects, …

Walmart vows change amid concerns over food waste

Walmart Canada has promised to review its in-store processes related to food waste after a CBC <i>Marketplace</i> and Go Public investigation examined how …

Agriculture

Big-hearted volunteers stepping up to replace cancelled Canadian Cancer Society driver service

Last fall, when the Canadian Cancer Society decided to cancel its volunteer driver service, hundreds of patients had no way to get to and from their …

[Oops] Blackberry promotes infamous fake BBM review as praise for the new DTEK60

If you enjoy a juicy public relations screw-up, then grab your spirituous drink of choice and take a seat: this one's a doozy.<p>Our tale begins in the …

Coca-Cola And Wal-Mart Face Backlash For 9/11 Store Display

Coca-Cola and Wal-Mart are attempting to do damage control to explain a display in a Florida Wal-Mart that looked like the Twin Towers just prior to …

Florida