Kelly Ann Corle

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Like to Visit the Pub Sometimes? Stella Artois Uses Location History to Know (and to Show You an Ad)

Stella Artois has run a campaign aiming ads at people based on the predicted likelihood that they'll stop by a bar soon.<p>But the increased use of …

3 smart things you can do with programmatic mobile advertising

<b>For the experts this is nothing new, however for many other online marketers it is; clever applications provided by programmatic mobile advertising.</b> …

Media Ratings Council Issues Final Location-Ad Measurement Standards

The issues of location-based advertising targeting and measurement are getting a bit more clarity with the release of a 45-page set of guidelines by …

Pixel Launcher A/B testing new layout with rounded search bar, no weather/date widget

Exclusive to Google’s flagship devices, the Pixel Launcher appears to be A/B testing a new layout that ditches the handy weather/date widget for a more conventional search bar.<p>Stretching the width of the Pixel’s screen, the bar is now rounded instead of the current rectangular shape. Notably, this …

Android News

BARCLAYS: Facebook is the stock to own for the 'golden age' of mobile (FB, GOOGL, SNAP)

Facebook's stock price is up again this week after announcing features that mimic those of Snapchat.<p>In another piece of good news, Barclays has named Facebook the "best pure play in consumer Internet around the secular growth in mobile advertising, full stop."<p>Analyst Ross Sandler and his team …

Digital Advertising

How to Increase Mobile App Engagement With Push Notifications

The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.<p>This story originally appeared on Bizness Apps<p>The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits …