Keko Fortes

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18 Effective Ways to Grow Your Business with Facebook

With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the …

5 Tips on Building a Twitter Brand as a Social Influencer

Marketers, take note: This 21 year old phenom knows what she's doing

Public Relations

5 Social Media Automation Tools to Help you Grow Your Business’ Online Following

Whether you handle the marketing for your own web design or development business, or work with a Shopify store owner on their social media needs, …

How to Develop a Profitable Social Media Strategy and Plan

Learn how to develop a profitable social media marketing plan that delivers measurable business results.

Facebook Is Removing Powerful Ad Targeting Options - Here's What to Do

The digital world is rumbling as a result of the recent Facebook data scandal. A quick synopsis: Facebook essentially allowed a third party to …

Marketing

The Survival Guide to the Decline of Facebook’s Organic Reach

If your business relies on Facebook as your top social platform, you've probably noticed a drastic decline in your organic reach over the past year. …

Marketing

Top 25 Social Media Tools For Marketers

With today’s society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several.<p>Social platforms like Facebook, Twitter, Instagram and Snapchat …

Marketing

Harvard Study Says This Is How Long You Should Wait to Respond to a Customer

It won't take even five minutes to do this.<p>You're probably losing at least a good chunk of your sales because of this. And it's right under your nose.<p>Here's the scenario I'm talking about: A customer calls you, and you respond two hours later. You might think that's not too bad, but I'm telling …

7 Simple Ways to Drive Sales on Social Media [With Examples]

You’ve been using social media to engage with fans and grow your brand. But you want to start using the channel to make more sales. That is an …

Marketing

How to Get Online Customers to Spend a Lot of Money at Once (and Then Do It Again)

From responsive customer service to financing, there's a tried-and-true recipe for convincing people who've never touched your product to splash out for it.<p>One of the obvious ways to win at e-commerce is to get people to spend a lot of money on something. Even better, get them to spend a lot of …

When You’re a ‘Digital Nomad,’ the World Is Your Office

On the far eastern edge of Miami’s Little Havana, beyond a tall black gate, sit four century-old wooden buildings made of strong Dade County pine, arranged around a courtyard with a pool. Letters on the frontmost building’s pale yellow facade identify it as the Miami River Inn. One of the city’s …

Roam

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The Facebook algorithm is constantly evolving in order to provide a better experience for users.<p>But few changes to the algorithm have sparked as much …

Social Media Marketing

How much should you pay for an Instagram post?

When most people think of influencer marketing, they think of paid Instagram posts from the Kardashians.While celebrity endorsements are one aspect …

Public Relations

What I Learned from Watching My iPad’s Slow Death

My old iPad just turned five, and it’s starting to die. If it could wonder about such things, it might question this prognosis. Its memory, after all, still retrieves information as quickly as it ever did. Its face hasn’t aged a day, projecting as vividly as it did in 2012, when Apple called it …

Apple Store

Want Your Video to go Viral? The Rules Have all Changed | Inc.com

Think about the online content you consume and share the most. Most likely, it's video. Whether it's a Facebook ad for something you're actually tempted to buy, or a YouTube clip that triggers an emotional response driving you to share it with your friends and family, video is a powerful tool for …

Marketing

How to Develop a Facebook Strategy If You're Not a Social Media Pro | Inc.com

You've got a Facebook business page. You occasionally post, though maybe not often. You know you could be doing more, but aren't sure where to start.<p>Even with Facebook's big News Feed algorithm update announcement, non-social-media pros can still develop a strategy that connects with customers and …

Marketing