Kehinde Olawoye

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7 Steps to Start Your First Content-Marketing Campaign

You've heard about all the amazing benefits of content marketing. You want to jump in. But . . . how? Here's how.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>By now, you've heard about all the amazing benefits of content marketing. You know that with the right strategy, …

Marketing

Dave Ramsey's 5 Budgeting Tips for Small-Business Owners

America's foremost personal finance guru weighs in on small-business budgeting.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Entrepreneur has an affiliate partnership with Hurdlr so we may get a share of the revenue from your purchase.</i><p>You may have heard of Dave Ramsey …

Small Business

6 Way to Crush It on Instagram Using Growth Hacking Techniques

Some businesses emerge out of nowhere and take off like wildfire.They capture the world’s attention and get everyone talking about them. The buzz …

Design thinking gives you an edge over your competitors

Design is often thought of as something pleasing to the user’s eye. With good design principles, companies gain a strategic advantage at creating an experience their customers like and want to return to.<p>But design thinking is a more comprehensive and holistic approach to problem-solving. While it’s …

Don't Bother Creating a New Product If You Won't Create a Plan for Selling It

A good idea with mediocre marketing is how businesses go broke.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As entrepreneurs, we put our heart and soul into what we do and create. We start with a vision of something great that could help people. It can be a book, website, …

Marketing

Are You Selling Something Nobody Wants to Buy?

If you've made changes to your messaging, targeting and timing, still without results, you may need to tell yourself some hard truths.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A good go-to-market strategy involves testing product-market fit and validating your idea with …

Selling