Kayla Rodriguez

28 Flips | 8 Magazines | 18 Likes | 2 Following | 1 Follower | @KaylaRodrig2017 | Keep up with Kayla Rodriguez on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kayla Rodriguez”

5 Keys to Building a Strong Social Media Audience and Personal Brand

Fitness entrepreneur Amanda Bucci helps explain how it really works.<p>When it comes to building a loyal audience on social media, there is a huge difference between acquiring followers in bulk, and attracting people who genuinely care about your content. In fact, it's far more valuable to have 5,000 …

Social Media

Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When successful brands record their core values, those values transcend the paper they're written on: They …

Entrepreneurship

5 Reasons Your Team Needs Storytelling Skills

Leaders across disciplines are investing in tools and training to increase storytelling skills among their employees. Here's why narrative intelligence should be top of your company's list of competencies.<p>When each month brings news of great leaps forward in the fields of Artificial Intelligence, …

Innovation

How to Build an Audience for Your Company’s Blog

Most marketers know how important blogging is, but if you have ever managed a blog for your company, you know how difficult it is to build a …

Marketing

Why You're Not Getting Customers From Social Media

New study shows how Facebook likes alone don't cut it.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>“I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaking at. Not a bad start, but as it …

Marketing

The Best Technology Tools for Content Marketing

These are the tools that I use to address three critical content marketing areas -- strategy, creation and distribution.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The rate of content creation is growing exponentially year over year and content marketers now face more …

Marketing

6 Ways Millennials Have Changed Business Practices

These tech savvy workers are changing the way we work, for the better.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Millennials get a lot of flack for being entitled or lazy, but the truth is, Generation Y has actually changed the world of business. A few years ago, I saw a …

Marketing

How We Create Authenticity In Small Business Brands

A lot of people toss around the term <i>authentic brand,</i> but there’s not enough discussion around what constitutes authenticity—and, more important, how to build an authentic brand.<p><i>Authentic</i> is defined as being true to one’s own personality, spirit, or character. On the one hand, we tend to equate …

Marketing

Micro-Influencer Marketing: A Comprehensive Guide

Has a celebrity ever convinced you to buy something?It’s okay if the answer is yes -- we’ve all been there. In fact, just recently, a famous dog …

Where Should You Spend Your Marketing Budget? (Even If It’s Not Much)

Whenever I consult with a company, no matter how big they are, they almost always ask one important question: “How should we spend our digital …

What Marketers Should Know About Facebook User Engagement in 2017

As Facebook made crystal clear during its fourth-quarter and full-year-2016 earnings call, its team is laser-focused on increasing user …

Social Media

How to Create an 11,284-Member Facebook Group When You Have No Followers

Have you ever been part of one of those big Facebook groups, and thought “Wow. It would be cool to create something like this myself.”I was in that …

10 Important Skills Your Social Media Manager Needs in 2017

Having someone with the right mix of skills can boost your company's social media presence.<p>11 min read<p>This story originally appeared on Buffer<p>A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or …

Social Media

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

Looking for ways to increase profits without blowing your budget? Give micro-influencers a try. Micro-influencers are individuals who have between …

10 Social Media Mistakes That Are Killing Your Business

As important as it is to be on top of the latest new social media trends, it’s also equally important to be constantly cleansing your social media strategy from consistent mistakes. When you’re so “in the trenches” in your plan, it’s hard to notice the simple, but harmful mistakes your business …

Social Media

3 of the Top Opportunities and Challenges for Digital Marketing in 2017

Local search, online reputation management and a consistent, curated social media profile are three digital marketing essential for every startup in 2017.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Augmented reality, live video streaming, data visualization: There’s …

Marketing

The Easiest Way To Get More Search Traffic

Traffic is the oxygen of the internet. It might not be the only thing you’ll require for a successful website, but it’s definitely one of them.<p>Getting traffic comes down to two options: Buy it or attract it.<p>Buying traffic means advertising – pay per click, display, mobile, native. Attracting …

Facebook Users Posted A Third Less Content In 2016 Than In 2015

Looking through 25 million user-generated Facebook posts, as social marketers Mavrck have done, some interesting – and worrying – trends emerge. The first one that jumped out was a further – and accelerating it seems -double-digit decline regarding original content posted by regular Facebook users …

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.<p>4 min read<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email …

Marketing

100 Days of Artistic Resistance Against Trump Begin Now

A Bay Area group is putting together a daily calendar of creative events to resist Trump.<p>Looking for an opportunity to creatively resist Trump’s presidency? A group in the San Francisco Bay Area wants to hear from you. Established in response to Trump’s 100 day plan, which outlines the actions he …

5 Influencer Marketing Trends to Prepare For in 2017

In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 …

5 Tactics Leaders With Industry Influence Use To Build Their Brand

Ever been the last kid picked for dodgeball? You know the feeling: You’re standing in line against the wall, and it’s down between you and one other kid. You hope and pray you’ll be picked, but no — the other kid gets chosen instead.<p>That sense of defeat is universal.<p>It’s the same feeling I had at …

60,000 Visitors and Counting: How to Double Your Traffic With Infographics

The human brain processes visual data <i>60,000 times faster than text</i>. And, there’s more: <i>65% of your audience are visual learners</i>. So, what can you do …

Infographics

Japan artist says latest sticker graffiti aimed at Trump

TOKYO (Reuters) - Japanese graffiti artist "281 Antinuke" says his latest street art - politically-charged stickers plastered around central Tokyo - takes aim at U.S. President Donald Trump.<p>Amid the bustling night life of Shibuya, a major shopping and entertainment hub in Tokyo, the artist pastes …

Watch Out For These Facebook Advertising Mistakes (They Could Be Costing You)

When it comes to Facebook ads, you can see a major return or totally blow it. The difference between the two comes down to common mistakes.<p>So you're using Facebook ads to promote your brand online? That's a good move, given that Facebook ads are affordable when compared against the cost of …

AdWords