Katy Dobreva

11 Flips | 4 Magazines | @KatyDobreva | Keep up with Katy Dobreva on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Katy Dobreva”

10 Fatal Social-Media Mistakes No Marketer Can Afford to Make

How to make your social media go viral is a mystery but social media that goes nowhere is well understood.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Over 2.6 billion people currently use at least one social media platform. By 2021, that number is expected to increase 15 …

Social Media

Why Do Women Bully Each Other at Work?

Research suggests that conditions in the workplace might be to blame.<p><i>Updated on August 3, 2017</i><p>The bitches,as Shannon saw it, came in three varieties. She categorized them on her personal blog, in a post titled “Beware the Female BigLaw Partner.”<p>First was the “aggressive bitch”—a certain kind of …

8 Customer-Rich Platforms Your Marketing Efforts May Be Overlooking

Stop fighting your way onto Facebook, Instagram and Twitter. Ever consider Snapchat? Quora? Twitch?<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When we think about the best social media platforms for marketers, huge websites like Facebook, Instagram and Twitter come to …

Social Media

Why Your Sales Strategy Needs to Become a Social-Media Strategy, Immediately

4 valuable findings from LinkedIn's second annual State of Sales report that can help you close more deals<p>Social media's presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think.<p>LinkedIn recently gave me an early look …

Social Media

Create Quick, Easy and Effective Content With This Simple Technique

Don't reinvent the wheel; learn to upcycle your content.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone talks about how content is king, but everyone is wrong. Content isn't king -- only really engaging and information is.<p>So, you keep putting out great content like a …

Infographics

How to Understand User Behavior With Google Analytics

Between conferences, speaking engagements, and trips for work, I spend a lot of time on planes.One of my favorite parts about flying is the …

Journalism Is Dying and Content Marketing Is Taking Its Place (I Know Because I Do Both)

Spin is spin, even when it is written by journalists. (Image: scyther5 / iStock / Getty Images Plus)<p><i>I first started writing articles when I was a</i> …

Most Effective Ways to Turn Your Website Visitors Into Subscribers

Don't mess up your home page with a lot of information, be straightforward in telling what you offer and what visitors can get from you<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>If you …

Marketing

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

<b>Social media is changing.</b><p>It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, …

How UNC is trying to make ed tech better

A compelling recent report from EDUCAUSE proposes that the “Next Generation Digital Learning Environment” will be based on a “‘Lego’ approach,” in …

Education Technology